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Riley Email Marketing Insights

If you've ever been inspired by Riley's email campaigns, here are five things to know about Riley's email marketing strategy, send frequency, tech stack, and timing for the campaigns they deliver to their subscribers and audience.

What email marketing tool / ESP does Riley use?

Riley typically uses Klaviyo to send their marketing emails. Keep in mind they may use a different system for transactional emails.

ESP
Klaviyo

How many marketing emails does Riley send?

To a normal email subscriber, Riley typically sends about 2 marketing emails per week. This comes out to approximately 7 emails per month.

EMAILS / WEEK 2

What day does Riley usually send marketing emails?

Riley's busiest day for sending marketing emails is usually Wednesday.

MOST COMMON DAY Wednesday

What time of day does Riley usually send marketing emails?

Based on our data, Riley usually sends most of their marketing emails between 11:00 - 11:59am ET.

MOST COMMON TIME 11:00 - 11:59am ET

How long are Riley's marketing emails?

Of the campaigns we analyzed, the average length of a Riley marketing email is 48 words which is quite a bit shorter compared to other campaigns we've analyzed.

AVERAGE WORD COUNT 48

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