Gregg Blanchard Nov 7, 2026
Email Love is a fantastic database of marketing emails with high level trend tracking. Their database gives users access to a huge collection of campaigns from nearly 10,000 brands. For most marketers, this library of emails is primarily for inspiration and high level, industry trends monitoring. Some brands do find enough of their competitors in the database that they can use Email Love's feature set for basic competitor tracking as well. Their email database serves as a content marketing arm for the brand with their revenue coming via their Figma Plugin and email building tools.
On the flip side, SendView is a purpose-built competitor email tracking platform with basic tools for gathering inspirational campaigns. The platform isn't limited by industry and allows users to track exactly who they want regardless of vertical.
Is SendView an Email Love Alternative?
Because Email Love is primarily a tool for email marketing inspiration and SendView is primarily a tool for competitor tracking, these two platforms are complementary for most marketing teams. Many marketers use both tools in parallel rather than choose one or the other.
So when is SendView an alternative to Email Love? Email Love has built a searchable database of email marketing campaigns, which means some companies will find enough of their competitors in the database to use Email Love for basic competitor tracking. In that case, SendView acts as a more in-depth, advanced competitor tracking alternative to Email Love.
SendView vs Email Love: Feature Comparison
The best way to explain the relationship between the two would be with a quick table. Keep in mind that they do charge for other parts of the site like their Figma Plugin, but for the email inspiration and analysis tools there is no cost.
| Area | Email Love | SendView |
|---|---|---|
| Price | $0 | $69 - $169/mo |
| Primary Use | Inspiration | Competitor Tracking |
| Existing Database | ||
| Control Over Brands in Database | ||
| Email Creation Tools | ||
| High Level Trends | ||
| Advanced Competitor Tracking | ||
| Data API & Whitelabeling |
As we mentioned above, Email Love is a fantastic tool. It serves a different purpose in a similar market, which means that many brands using SendView often end up using both tools together: Email Love for campaign inspiration and industry trends and SendView for tracking their specific set of 5-10 competitors.
The Benefits of SendView vs Email Love
For the brands and agencies that have used Email Love for basic competitor tracking, there are a few key advantages that SendView offers which may provide a reason to use both tools in parallel.
1. Trend Reports
Email Love's trend reports offer a great view of large, random swaths of the industry. SendView, on the other hand, gives marketers the ability to see these insights and many more for their exact comp sets. Marketers can look at broader patterns across their competitive set, from send frequency and timing to subject line strategies, preview text, advanced HTML techniques, and the technologies powering their competitors' emails.
2. Email Previews & Editing
SendView also gives more insight into individual campaigns and lets users see how campaigns look on mobile devices, inspect how Gmail Annotations might appear in their inbox and open campaigns directly in Parcel for more hands-on editing, testing, and code experimentation with the tools offered there. In other words, SendView allows you to zoom in on specific campaigns and senders in ways that can be tricky with Email Love.
3. Ask AI & Alerts
Keeping up with competitors is challenging, especially when their strategies and technology are constantly evolving. SendView helps you keep on top of important changes in your comp set's behavior through automated alerts. These cover shifts in marketing strategy, changes to their tech stack, and when their setting patterns change. SendView's built-in AI tools allow you to take things a step further, letting marketers ask questions about individual competitors or their entire competitive set and quickly get answers.
4. Data & Insights API
For folks that want to do a bit more with their competitive intelligence efforts, the SendView API opens up all sorts of possibilities. Agency partners and other users use the SendView API to pull their competitor email into other tools, feed information into AI platforms, and create custom reports. These API endpoints include access to competitor email feeds, strategy and tactics alerts, and the original HTML behind individual campaigns.
5. Agency Tools & Whitelabeling
Agencies have a few additional ways to use SendView data and the app as a whole beyond using it for their own competitive research. The platform allows reselling data to clients, offers a white-labeled version of both the software and reports, and includes big discounts for agencies to help them turn competitor tracking into a meaningful revenue stream.
When SendView is a Good Alternative to Email Love
For brands looking for more advanced, specific competitor tracking, SendView is a great alternative to the situation where brands are using Email Love to try to track their specific comp set. The two are best used in tandem, with Email Love's large, growing database giving marketing teams fresh ideas for upcoming email campaigns and SendView providing key insights into competitive opportunities, trends across the competitive set, and messaging that, when combined with the inspiration from Email Love, helps marketers do their best work.
Think SendView is worth a shot? Try it free for 10 days:
