Panoramata Alternatives: Is SendView a good choice?

As marketers shop for competitor email tracking platforms, this ends up being a question we get from time to time so we wanted to answer it here as fairly as we can. Let me say right up front that Panoramata is a great company and platform, they really are. They do a lot of stuff really well. But, fundamentally, they are a different service than SendView is that is solving a slightly different problem. Panoramata is designed to help users track brand activities and performance across various channels.

Additionally, Panoramata is used by companies in a variety of industries, including lifestyle, fashion, and beauty, which highlights its versatility.

So, is a good alternative to Panoramata? It depends on what you’re looking for and whether Panoramata or SendView is worth considering based on your specific needs and the value each platform provides.

When is Panoramata a good choice?

Panoramata does track your competitors’ email marketing. Panoramata track various aspects of competitors' marketing strategies, including emails, ads, landing pages, and website changes. In addition to email, Panoramata can monitor flows, ads, landing pages, as well as ads landing pages SMS, providing a comprehensive view of your competitors' digital marketing efforts. All these elements can be monitored in a single place, streamlining your competitive analysis process. Panoramata also tracks newsletters as part of its email monitoring capabilities and provides updates and insights every month to help you stay current.

So in that sense it’s similar to , but because they track many different channels they don’t dig into email market strategy and analyze your competitors’ email tactics at the same depth SendView does. They will allow you to see when your competitors send emails and track basic flows, but you won’t be able to dig into the sending patterns, coding tactics, and tech stack they’re using the same way you can with SendView. In other words, if email isn’t a big focus for your team and you’re looking for just basic information about your competitors’ emails? Panoramata might be the better choice.

When is SendView a good alternative to Panoramata?

On the other hand, if email is a big part of your marketing strategy, then being able to dig into all the ways your competitors use email marketing is probably a really important thing you’ll want. In that case, SendView is the best way to track your competitors' email marketing strategies, making it a better choice for your team than Panoramata because SendView focuses solely on email marketing competitive analysis. All of our effort goes into helping you track, understand, and learn from your competitors’ email strategy, so you can improve your own campaigns with actionable insights. Our platform measures the effectiveness of email campaigns through detailed analytics and reporting, ensuring you have the data needed to optimize your results. Here are a few examples of what I mean by that.

1) Insightful Email Trend Reports

Our email trend reports library lets you look across your competitors’ activity and see all of their efforts from a high level. Each report provides comprehensive details, offering granular insights into their marketing strategies and activities. These reports include:

• Which day of the week they send emails
• Which email marketing platforms they're using
• If they're using advanced coding practices like annotations or dark mode
• They're spam score
• Black Friday / Cyber Monday email tactics
• How many are authenticating emails with SPF, DKIM, and DMARC

You can even view emails by the minute within each hour they send their campaigns to understand if they're trying to avoid spikes in email volume during the first part of the hour.

With these trend reports, you can measure the performance of your own email campaigns by comparing engagement and strategy against your competitors. Trend reports can be reviewed on a month-to-month basis, allowing you to track changes and improvements over time.

When we talk about SendView allowing you to dig deeper into your competitors' email strategy than Panoramata, this is what we mean.

2) Deeper Insights into Each Email Campaign

Another difference between and Panoramata as you look at alternatives is the depth of information you get about each campaign. For example, when you open an individual campaign in SendView you’ll be able to see and interact with that email in ways that you won’t be able to with other services that don’t focus on email tracking. For example:

• You can preview that email on mobile
• You can see all the strategies and coding techniques used
• You can see which ESP was used to send the email
• You can see the preview text as well as the subject line
• You can view the source code of the email
• You can edit the campaign in Parcel
• You can download the original HTML of the email
• You can add emails to collections to share with your team

Many customers have shared positive feedback about how these insights have helped them improve their email marketing strategies and achieve better results. Additionally, SendView can help you analyze email campaigns that include videos or links to YouTube, providing valuable insights into multimedia content strategies and how such content impacts engagement.

Again, if you just want to see when your competitors are sending emails then Panoramata might be a good alternative. But if you want to really dig into each campaign and understand the strategy, timing, and how they created it then SendView is probably a better choice.

3) Email-Specific Strategic Alerts

As you might have guessed, with so much more information about each email we can also help you identify when those individual trends and tactics change in ways that services like Panoramata can’t. For example, in SendView you’ll get automatic alerts when your competitors:

• Start getting really high spam scores
• Switch their email marketing platform
• Start sending emails earlier in the day than usual
• Begin using advanced email coding techniques

These strategic alerts help you make faster decisions by notifying you of important changes as soon as they happen. By providing timely insights, these alerts can improve your email marketing strategies and overall performance.

All of this is possible because focus solely on email and unlocking all of the strategic insight we can about each and every email your competitors send which makes us a really valuable alternative to solutions that offer broader insights across many platforms. Get started with SendView's strategic alerts today to enhance your competitive analysis.

4) Track the Same Competitor Multiple Ways

There are many other differences between SendView and Panoramata, but the last one to mention is that allows you to track the same competitor multiple ways. You can choose the most relevant tracking approach for your needs, whether it's subscribing to their weekly newsletter using one SendView tracking address and then abandoning a cart using another. You can also track actions such as submitting a form or application by using different addresses for each interaction, like requesting a demo with one address and starting a trial with another.

SendView eliminates the need to manually visit competitor websites by automating the tracking process. This level of control allows you to dig into your competitors emails in ways almost no other competitor email tracking platform can.

So, is SendView a good alternative to Panoramata?

Once again, it depends on your goals. If you’re just looking for basic email marketing information about your competitors, Panoramata is probably a good choice, especially if you want to get similar basic information about what they’re doing on other marketing channels at the same time. Both platforms help users monitor their competitors marketing strategy across channels, providing a comprehensive view of emails, ads, landing pages, and pricing.

But if email marketing is a really important channel for your company and you want deeper, more insightful data around your competitors’ strategy and tactics, is probably a better choice because you’ll be able to understand your competitors’ email strategy at a level that aligns to how important email is to your business. Both platforms also take steps to protect user data and privacy, ensuring your information is safeguarded from spam, fraud, and abuse. Additionally, users can search for specific insights or information within the platform to inform their decisions and optimize their marketing efforts. Want to give it a try before you commit? SendView offers a free, 10-day trial for all accounts.