Panoramata Alternatives: Is SendView a good choice?

As marketers shop for competitor email tracking platforms, this ends up being a question we get from time to time so we wanted to answer it here as fairly as we can. Let me say right up front that Panoramata is a great company and platform, they really are. They do a lot of stuff really well. But, fundamentally, they are a different service than SendView is that is solving a slightly different problem. So, is SendView a good alternative to Panoramata? It depends on what you're looking for.

When is Panoramata a good choice?

Panoramata does track your competitors' email marketing, so in that sense it's similar to SendView, but because they track many different channels they don't dig into email market strategy and analyze your competitors' email tactics at the same depth SendView does. They will allow you to see when your competitors send emails and track basic flows, but you won't be able to dig into the sending patterns, coding tactics, and tech stack they're using the same way you can with SendView. In other words, if email isn't a big focus for your team and you're looking for just basic information about your competitors' emails? Panoramata might be the better choice.

When is SendView a good alternative to Panoramata?

On the other hand, if email is a big part of your marketing strategy, then being able to dig into all the ways your competitors use email marketing is probably a really important thing you'll want. In that case, SendView is a better choice for your team than Panoramata because SendView focuses solely on email marketing competitive analysis. All of our effort goes into helping you track, understand, and learn from your competitors' email strategy and that's all our interface is designed to do. Here are a few examples of what I mean by that.

1) Insightful Email Trend Reports

Our email trend reports library lets you look across your competitors' activity and see all of their efforts from a high level. These reports include:

• Which day of the week they send emails
• Which email marketing platforms they're using
• If they're using advanced coding practices like annotations or dark mode
• They're spam score
• Black Friday / Cyber Monday email tactics
• How many are authenticating emails with SPF, DKIM, and DMARC

You can even view emails by the minute within each hour they send their campaigns to understand if they're trying to avoid spikes in email volume during the first part of the hour.

When we talk about SendView allowing you to dig deeper into your competitors' email strategy than Panoramata, this is what we mean.

2) Deeper Insights into Each Email Campaign

Another difference between SendView and Panoramata as you look at alternatives is the depth of information you get about each campaign. For example, when you open an individual campaign in SendView you'll be able to see an interact with that email in ways that you won't be able to with other service that don't focus on email tracking. For example:

• You can preview that email on mobile
• You can see all the strategies and coding techniques used
• You can see which ESP was used to send the email
• You can see the preview text as well as the subject line
• You can view the source code of the email
• You can edit the campaign in Parcel
• You can download the original HTML of the email
• You can add emails to collections to share with your team

Again, if you just want to see when your competitors are sending emails then Panoramata might be a good alternative. But if you want to really dig into each campaign and understand the strategy, timing, and how they created it then SendView is probably a better choice.

3) Email-Specific Strategic Alerts

As you might have guessed, with so much more information about each email we can also help you identify when those individual trends and tactics change in ways that services like Panoramata can't. For example, in SendView you'll get automatic alerts when your competitors:

• Start getting really high spam scores
• Switch their email marketing platform
• Start sending emails earlier in the day than usual
• Begin using advanced email coding techniques

All of this is possible because focus solely on email and unlocking all of the strategic insight we can about each and every email your competitors send which makes us a really valuable alternative to solutions that offer broader insights across many platforms.

4) Track the Same Competitor Multiple Ways

There are many other differences, but the last one to mention is that SendView allows you to track the same competitor multiple ways. This is where you can really get at how they are segmenting their subscribers or varying their strategy and automations by how you enter their database. For example, you could subscribe to their weekly newsletter using one SendView tracking address and then abandon a cart using another. Or you could request a demo with one address and start a trail with another.

This level of control allows you to dig into your competitors emails in ways almost no other competitor email tracking platform can.

So, is SendView a good alternative to Panoramata?

Once again, it depends on your goals. If you're just looking for basic email marketing information about your competitors? Panoramata is probably a good choice, especially if you want to get similar basic information about what they're doing on other marketing channels at the same time.

But if email marketing is a really important channel for your company and you want deeper, more insightful data around your competitors' strategy and tactics? SendView is probably a better choice because you'll be able to understand your competitors' email strategy at a level that aligns to how important email is to your business. Want to give it a try before you commit? SendView offers a free, 10-day trial for all accounts.