Gregg Blanchard Nov 7, 2026
Really Good Emails is one of the best resources for email marketers on the planet. Other email databases go for volume, but Really Good Emails goes for quality. It's a collection of thousands of beautifully designed and written emails across all sorts of industries and types. Depending on your industry, yes, some of your competitors may have a few emails in the collections but, again, that's not really the purpose. Their goal is to give marketers a repository of...well...really good emails to draw inspiration from.
On the flip side, SendView is a competitor email tracking platform with some tools for flagging the great emails out of all of the emails your competitors send. The platform isn't limited by industry and allows users to track exactly who they want regardless of vertical.
Is SendView a Really Good Emails Alternative?
Sometimes Really Good Emails gets lumped in with general email databases - like Milled - which leads some folks to wonder if SendView is one-to-one alternative. Because Really Good Emails is primarily a tool for marketing inspiration and SendView is primarily a tool for competitor tracking, these two platforms are complementary for virtually all marketing teams.
In fact, many marketing teams using both tools simultaneously. They track their competitors using SendView and use our tools to gather some of the favorite campaigns within the emails each competitors sends, but when they want to draw inspiration from a broader group or historical collection of emails send over time, they'll use Really Good Emails to dig in, find some great examples, and blend those ideas with the lessons from their SendView dashboards as they brainstorm their upcoming email marketing plans.
SendView vs Really Good Emails: Feature Comparison
Let's break this down visually to see how they compare just to make this clear. Keep in mind that Really Good Emails also has an email builder, but in terms of the inspiration side that does not come with any sort of cost.
| Area | Really Good Emails | SendView |
|---|---|---|
| Price | Free | $69 - $169/mo |
| Primary Use | Inspiration | Competitor Tracking |
| Existing Database | ||
| Control Over Brands in Database | ||
| Collections / Favorites | ||
| Comp Set Trends | ||
| Data API |
Hopefully this illustrates our point above that these tools are complimentary rather than competitive. We love going to Really Good Emails' Unspam events and they are long time friends and supporters of what we've been building here.
The Benefits of SendView vs Really Good Emails
For the brands and agencies that have used Really Good Emails for inspiration and are looking to add competitive insights to the inspiration they draw from their platform, there are a few key advantages that may provide a reason to use both tools in parallel.
1. Trend Reports
SendView's library of reports gives marketers a high-level view of tactics and patterns across your entire competitive set. These include insights like day/time sending patterns, subject line and preview text keyword tactics, emerging coding techniques, and their marketing tech stack. This allows you to zoom out and see what your entire comp set is doing at a glance.
2. Email Previews & Editing
SendView also provides features beyond viewing the emails themselves including the ability to preview campaigns on mobile, see how a campaign's Gmail Annotations code may render, and edit email campaigns in Parcel where you can do more advanced editing, testing, and coding tests. Really Good Emails also uses parcel to let you view the code behind emails which is why I'm convinced Parcel is the best code editor for email.
3. AI & Alerts
SendView provides advanced insights and alerts, specifically around things like changes in marketing tactics, when a competitors' tech stack or ESP changes, and key insights that may surface opportunities relative to competitors. SendView has AI integrated in a way that allows you to easily get answer to queries you my have around your competitors' email tactics.
4. Data & Insights API
The SendView API is used by a growing number of our partners, agency users, and traditional users to dig into their data, use other AI tools to analyze trends, and build custom dashboards within BI platforms. The API provides easy access to a user's competitor tactics, alerts, emails, and also includes the ability to fetch the original HTML of email campaigns.
5. Agency Tools & Whitelabeling
SendView provides a few additional features for marketing agencies that want to offer competitor tracking to their users or improve / automate their current offering. SendView gives agencies the ability to resell data to their clients, white/private label the platform and reports, and get discounts they can use to increase margins on their tracking or pass on to their clients.
When SendView is a Good Alternative to Really Good Emails
SendView is a great alternative to Really Good Emails for email-focused brands looking for valuable competitor email insights that compliment the inspiration and ideas they get from Really Good Emails. They are best used in tandem with Really Good Email's database giving marketing teams fresh ideas for marketing campaigns and SendView providing insight into strategic, competitive trends and trends across the competitive set, and messaging.
Think SendView is worth a shot? Try it free for 10 days:
