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BLUEFLY Email Marketing Insights

If you've ever been inspired by BLUEFLY's email campaigns, here are five things to know about BLUEFLY's email marketing strategy, send frequency, tech stack, and timing for the campaigns they deliver to their subscribers and audience.

What email marketing tool / ESP does BLUEFLY use?

BLUEFLY typically uses Klaviyo to send their marketing emails. Keep in mind they may use a different system for transactional emails.

ESP
Klaviyo

How many marketing emails does BLUEFLY send?

To a normal email subscriber, BLUEFLY typically sends about 1 marketing emails per week. This comes out to approximately 4 emails per month.

EMAILS / WEEK 1

What day does BLUEFLY usually send marketing emails?

BLUEFLY's busiest day for sending marketing emails is usually Thursday.

MOST COMMON DAY Thursday

What time of day does BLUEFLY usually send marketing emails?

Based on our data, BLUEFLY usually sends most of their marketing emails between 12:00-12:59am ET.

MOST COMMON TIME 12:00-12:59am ET

How long are BLUEFLY's marketing emails?

Of the campaigns we analyzed, the average length of a BLUEFLY marketing email is 134 words which is quite a bit shorter compared to other campaigns we've analyzed.

AVERAGE WORD COUNT 134

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