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Peloton

If you've ever been inspired by Peloton's email campaigns, here are five things to know about their email marketing strategy.

What email marketing tool / ESP does Peloton use?

Peloton typically uses Sparkpost to send their marketing emails. Keep in mind they may use a different system for transactional emails.

ESP
Sparkpost

How many marketing emails does Peloton send?

To a normal email subscriber, Peloton typically sends about 2 marketing emails per week. This comes out to approximately 6 emails per month.

EMAILS / WEEK 2

What day does Peloton usually send marketing emails?

Peloton's busiest day for sending marketing emails is usually Saturday.

MOST COMMON DAY Saturday

What time of day does Peloton usually send marketing emails?

Based on our data, Peloton usually sends most of their marketing emails between 11:00 - 11:59am ET.

MOST COMMON TIME 11:00 - 11:59am ET

How long are Peloton's marketing emails?

Of the campaigns we analyzed, the average length of a Peloton marketing email is 236 words which is a bit shorter compared to other campaigns we've analyzed.

AVERAGE WORD COUNT 236