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TOD'S Email Marketing Insights

If you've ever been inspired by TOD'S's email campaigns, here are five things to know about TOD'S's email marketing strategy, send frequency, tech stack, and timing for the campaigns they deliver to their subscribers and audience.

What email marketing tool / ESP does TOD'S use?

TOD'S typically uses Responsys to send their marketing emails. Keep in mind they may use a different system for transactional emails.

ESP
Responsys

How many marketing emails does TOD'S send?

To a normal email subscriber, TOD'S typically sends about 3 marketing emails per week. This comes out to approximately 11 emails per month.

EMAILS / WEEK 3

What day does TOD'S usually send marketing emails?

TOD'S's busiest day for sending marketing emails is usually Sunday.

MOST COMMON DAY Sunday

What time of day does TOD'S usually send marketing emails?

Based on our data, TOD'S usually sends most of their marketing emails between 7:00 - 7:59am ET.

MOST COMMON TIME 7:00 - 7:59am ET

How long are TOD'S's marketing emails?

Of the campaigns we analyzed, the average length of a TOD'S marketing email is 463 words which is a bit longer compared to other campaigns we've analyzed.

AVERAGE WORD COUNT 463

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