If you've ever been inspired by Major League Soccer's email campaigns, here are five things to know about their email marketing strategy.
What email marketing tool / ESP does Major League Soccer use?
Major League Soccer typically uses Salesforce to send their marketing emails. Keep in mind they may use a different system for transactional emails.
ESP
Salesforce
Salesforce
How many marketing emails does Major League Soccer send?
To a normal email subscriber, Major League Soccer typically sends about 2 marketing emails per week. This comes out to approximately 6 emails per month.
EMAILS / WEEK
2
What day does Major League Soccer usually send marketing emails?
Major League Soccer's busiest day for sending marketing emails is usually Monday.
MOST COMMON DAY
Monday
What time of day does Major League Soccer usually send marketing emails?
Based on our data, Major League Soccer usually sends most of their marketing emails between 7:00 - 7:59pm ET.
MOST COMMON TIME
7:00 - 7:59pm ET
How long are Major League Soccer's marketing emails?
Of the campaigns we analyzed, the average length of a Major League Soccer marketing email is 125 words which is quite a bit shorter compared to other campaigns we've analyzed.
AVERAGE WORD COUNT
125