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TOMS Email Marketing Insights

If you've ever been inspired by TOMS's email campaigns, here are five things to know about TOMS's email marketing strategy, send frequency, tech stack, and timing for the campaigns they deliver to their subscribers and audience.

What email marketing tool / ESP does TOMS use?

TOMS typically uses Listrak to send their marketing emails. Keep in mind they may use a different system for transactional emails.

ESP
Listrak

How many marketing emails does TOMS send?

To a normal email subscriber, TOMS typically sends about 8 marketing emails per week. This comes out to approximately 34 emails per month.

EMAILS / WEEK 8

What day does TOMS usually send marketing emails?

TOMS's busiest day for sending marketing emails is usually Tuesday.

MOST COMMON DAY Tuesday

What time of day does TOMS usually send marketing emails?

Based on our data, TOMS usually sends most of their marketing emails between 9:00 - 9:59pm ET.

MOST COMMON TIME 9:00 - 9:59pm ET

How long are TOMS's marketing emails?

Of the campaigns we analyzed, the average length of a TOMS marketing email is 244 words which is a bit shorter compared to other campaigns we've analyzed.

AVERAGE WORD COUNT 244

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