If you've ever been inspired by TOMS's email campaigns, here are five things to know about their email marketing strategy.
What email marketing tool / ESP does TOMS use?
TOMS typically uses Listrak to send their marketing emails. Keep in mind they may use a different system for transactional emails.
ESP
Listrak
Listrak
How many marketing emails does TOMS send?
To a normal email subscriber, TOMS typically sends about 6 marketing emails per week. This comes out to approximately 26 emails per month.
EMAILS / WEEK
6
What day does TOMS usually send marketing emails?
TOMS's busiest day for sending marketing emails is usually Tuesday.
MOST COMMON DAY
Tuesday
What time of day does TOMS usually send marketing emails?
Based on our data, TOMS usually sends most of their marketing emails between 7:00 - 7:59am ET.
MOST COMMON TIME
7:00 - 7:59am ET
How long are TOMS's marketing emails?
Of the campaigns we analyzed, the average length of a TOMS marketing email is 192 words which is a bit shorter compared to other campaigns we've analyzed.
AVERAGE WORD COUNT
192