SendView now has an affiliate program (30% recurring commissions) →
← Return to List of Brands

Target Email Marketing Insights

If you've ever been inspired by Target's email campaigns, here are five things to know about Target's email marketing strategy, send frequency, tech stack, and timing for the campaigns they deliver to their subscribers and audience.

What email marketing tool / ESP does Target use?

Target typically uses Salesforce to send their marketing emails. Keep in mind they may use a different system for transactional emails.

ESP
Salesforce

How many marketing emails does Target send?

To a normal email subscriber, Target typically sends about 1 marketing emails per week. This comes out to approximately 4 emails per month.

EMAILS / WEEK 1

What day does Target usually send marketing emails?

Target's busiest day for sending marketing emails is usually Thursday.

MOST COMMON DAY Thursday

What time of day does Target usually send marketing emails?

Based on our data, Target usually sends most of their marketing emails between 8:00 - 8:59pm ET.

MOST COMMON TIME 8:00 - 8:59pm ET

How long are Target's marketing emails?

Of the campaigns we analyzed, the average length of a Target marketing email is 522 words which is quite a bit longer compared to other campaigns we've analyzed.

AVERAGE WORD COUNT 522

--
Want email strategy insights like these for other brands? Check out SendView to track these email marketing stats (and more) for brands like Target or any other company you'd like to track.