If you've ever been inspired by Target's email campaigns, here are five things to know about their email marketing strategy.
What email marketing tool / ESP does Target use?
Target typically uses Salesforce to send their marketing emails. Keep in mind they may use a different system for transactional emails.
ESP
Salesforce
Salesforce
How many marketing emails does Target send?
To a normal email subscriber, Target typically sends about 2 marketing emails per week. This comes out to approximately 7 emails per month.
EMAILS / WEEK
2
What day does Target usually send marketing emails?
Target's busiest day for sending marketing emails is usually Tuesday.
MOST COMMON DAY
Tuesday
What time of day does Target usually send marketing emails?
Based on our data, Target usually sends most of their marketing emails between 2:00 - 2:59pm ET.
MOST COMMON TIME
2:00 - 2:59pm ET
How long are Target's marketing emails?
Of the campaigns we analyzed, the average length of a Target marketing email is 500 words which is a bit longer compared to other campaigns we've analyzed.
AVERAGE WORD COUNT
500