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Change.org Email Marketing Insights

If you've ever been inspired by Change.org's email campaigns, here are five things to know about Change.org's email marketing strategy, send frequency, tech stack, and timing for the campaigns they deliver to their subscribers and audience.

What email marketing tool / ESP does Change.org use?

Change.org typically uses Sparkpost to send their marketing emails. Keep in mind they may use a different system for transactional emails.

ESP
Sparkpost

How many marketing emails does Change.org send?

To a normal email subscriber, Change.org typically sends about 1 marketing emails per week. This comes out to approximately 3 emails per month.

EMAILS / WEEK 1

What day does Change.org usually send marketing emails?

Change.org's busiest day for sending marketing emails is usually Thursday.

MOST COMMON DAY Thursday

What time of day does Change.org usually send marketing emails?

Based on our data, Change.org usually sends most of their marketing emails between 2:00 - 2:59pm ET.

MOST COMMON TIME 2:00 - 2:59pm ET

How long are Change.org's marketing emails?

Of the campaigns we analyzed, the average length of a Change.org marketing email is 533 words which is quite a bit longer compared to other campaigns we've analyzed.

AVERAGE WORD COUNT 533

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