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ROAD iD Email Marketing Insights

If you've ever been inspired by ROAD iD's email campaigns, here are five things to know about ROAD iD's email marketing strategy, send frequency, tech stack, and timing for the campaigns they deliver to their subscribers and audience.

What email marketing tool / ESP does ROAD iD use?

ROAD iD typically uses Klaviyo to send their marketing emails. Keep in mind they may use a different system for transactional emails.

ESP
Klaviyo

How many marketing emails does ROAD iD send?

To a normal email subscriber, ROAD iD typically sends about 3 marketing emails per week. This comes out to approximately 10 emails per month.

EMAILS / WEEK 3

What day does ROAD iD usually send marketing emails?

ROAD iD's busiest day for sending marketing emails is usually Friday.

MOST COMMON DAY Friday

What time of day does ROAD iD usually send marketing emails?

Based on our data, ROAD iD usually sends most of their marketing emails between 9:00 - 9:59pm ET.

MOST COMMON TIME 9:00 - 9:59pm ET

How long are ROAD iD's marketing emails?

Of the campaigns we analyzed, the average length of a ROAD iD marketing email is 171 words which is a bit shorter compared to other campaigns we've analyzed.

AVERAGE WORD COUNT 171

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