If you've ever been inspired by Strava's email campaigns, here are five things to know about their email marketing strategy.
What email marketing tool / ESP does Strava use?
Strava typically uses Iterable to send their marketing emails. Keep in mind they may use a different system for transactional emails.
ESP
Iterable
Iterable
How many marketing emails does Strava send?
To a normal email subscriber, Strava typically sends about 2 marketing emails per week. This comes out to approximately 9 emails per month.
EMAILS / WEEK
2
What day does Strava usually send marketing emails?
Strava's busiest day for sending marketing emails is usually Sunday.
MOST COMMON DAY
Sunday
What time of day does Strava usually send marketing emails?
Based on our data, Strava usually sends most of their marketing emails between 5:00 - 5:59am ET.
MOST COMMON TIME
5:00 - 5:59am ET
How long are Strava's marketing emails?
Of the campaigns we analyzed, the average length of a Strava marketing email is 243 words which is a bit shorter compared to other campaigns we've analyzed.
AVERAGE WORD COUNT
243