Shutterstock Email Marketing Insights
If you've ever been inspired by Shutterstock's email campaigns, here are five things to know about Shutterstock's email marketing strategy, send frequency, tech stack, and timing for the campaigns they deliver to their subscribers and audience.
What email marketing tool / ESP does Shutterstock use?
Shutterstock typically uses Responsys to send their marketing emails. Keep in mind they may use a different system for transactional emails.
Responsys
How many marketing emails does Shutterstock send?
To a normal email subscriber, Shutterstock typically sends about 2 marketing emails per week. This comes out to approximately 6 emails per month.
What day does Shutterstock usually send marketing emails?
Shutterstock's busiest day for sending marketing emails is usually Monday.
What time of day does Shutterstock usually send marketing emails?
Based on our data, Shutterstock usually sends most of their marketing emails between 4:00 - 4:59pm ET.
How long are Shutterstock's marketing emails?
Of the campaigns we analyzed, the average length of a Shutterstock marketing email is 185 words which is a bit shorter compared to other campaigns we've analyzed.
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