If you've ever been inspired by Shutterstock's email campaigns, here are five things to know about their email marketing strategy.
What email marketing tool / ESP does Shutterstock use?
Shutterstock typically uses Responsys to send their marketing emails. Keep in mind they may use a different system for transactional emails.
ESP
Responsys
Responsys
How many marketing emails does Shutterstock send?
To a normal email subscriber, Shutterstock typically sends about 2 marketing emails per week. This comes out to approximately 7 emails per month.
EMAILS / WEEK
2
What day does Shutterstock usually send marketing emails?
Shutterstock's busiest day for sending marketing emails is usually Friday.
MOST COMMON DAY
Friday
What time of day does Shutterstock usually send marketing emails?
Based on our data, Shutterstock usually sends most of their marketing emails between 6:00 - 6:59pm ET.
MOST COMMON TIME
6:00 - 6:59pm ET
How long are Shutterstock's marketing emails?
Of the campaigns we analyzed, the average length of a Shutterstock marketing email is 265 words which is a bit shorter compared to other campaigns we've analyzed.
AVERAGE WORD COUNT
265