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NorthernTool Email Marketing Insights

If you've ever been inspired by NorthernTool's email campaigns, here are five things to know about NorthernTool's email marketing strategy, send frequency, tech stack, and timing for the campaigns they deliver to their subscribers and audience.

What email marketing tool / ESP does NorthernTool use?

NorthernTool typically uses Cheetah to send their marketing emails. Keep in mind they may use a different system for transactional emails.

ESP
Cheetah

How many marketing emails does NorthernTool send?

To a normal email subscriber, NorthernTool typically sends about 4 marketing emails per week. This comes out to approximately 14 emails per month.

EMAILS / WEEK 4

What day does NorthernTool usually send marketing emails?

NorthernTool's busiest day for sending marketing emails is usually Saturday.

MOST COMMON DAY Saturday

What time of day does NorthernTool usually send marketing emails?

Based on our data, NorthernTool usually sends most of their marketing emails between 7:00 - 7:59pm ET.

MOST COMMON TIME 7:00 - 7:59pm ET

How long are NorthernTool's marketing emails?

Of the campaigns we analyzed, the average length of a NorthernTool marketing email is 452 words which is a bit longer compared to other campaigns we've analyzed.

AVERAGE WORD COUNT 452

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