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Etsy Email Marketing Insights

If you've ever been inspired by Etsy's email campaigns, here are five things to know about Etsy's email marketing strategy, send frequency, tech stack, and timing for the campaigns they deliver to their subscribers and audience.

What email marketing tool / ESP does Etsy use?

Etsy typically uses Braze to send their marketing emails. Keep in mind they may use a different system for transactional emails.

ESP
Braze

How many marketing emails does Etsy send?

To a normal email subscriber, Etsy typically sends about 4 marketing emails per week. This comes out to approximately 14 emails per month.

EMAILS / WEEK 4

What day does Etsy usually send marketing emails?

Etsy's busiest day for sending marketing emails is usually Wednesday.

MOST COMMON DAY Wednesday

What time of day does Etsy usually send marketing emails?

Based on our data, Etsy usually sends most of their marketing emails between 2:00 - 2:59am ET.

MOST COMMON TIME 2:00 - 2:59am ET

How long are Etsy's marketing emails?

Of the campaigns we analyzed, the average length of a Etsy marketing email is 219 words which is a bit shorter compared to other campaigns we've analyzed.

AVERAGE WORD COUNT 219

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