If you've ever been inspired by Etsy's email campaigns, here are five things to know about their email marketing strategy.
What email marketing tool / ESP does Etsy use?
Etsy typically uses Braze to send their marketing emails. Keep in mind they may use a different system for transactional emails.
ESP
Braze
Braze
How many marketing emails does Etsy send?
To a normal email subscriber, Etsy typically sends about 3 marketing emails per week. This comes out to approximately 12 emails per month.
EMAILS / WEEK
3
What day does Etsy usually send marketing emails?
Etsy's busiest day for sending marketing emails is usually Friday.
MOST COMMON DAY
Friday
What time of day does Etsy usually send marketing emails?
Based on our data, Etsy usually sends most of their marketing emails between 8:00 - 8:59pm ET.
MOST COMMON TIME
8:00 - 8:59pm ET
How long are Etsy's marketing emails?
Of the campaigns we analyzed, the average length of a Etsy marketing email is 233 words which is a bit shorter compared to other campaigns we've analyzed.
AVERAGE WORD COUNT
233