If you've ever been inspired by TurboTax's email campaigns, here are five things to know about their email marketing strategy.
What email marketing tool / ESP does TurboTax use?
TurboTax typically uses Braze to send their marketing emails. Keep in mind they may use a different system for transactional emails.
ESP
Braze
Braze
How many marketing emails does TurboTax send?
To a normal email subscriber, TurboTax typically sends about 1 marketing emails per week. This comes out to approximately 2 emails per month.
EMAILS / WEEK
1
What day does TurboTax usually send marketing emails?
TurboTax's busiest day for sending marketing emails is usually Tuesday.
MOST COMMON DAY
Tuesday
What time of day does TurboTax usually send marketing emails?
Based on our data, TurboTax usually sends most of their marketing emails between 8:00 - 8:59pm ET.
MOST COMMON TIME
8:00 - 8:59pm ET
How long are TurboTax's marketing emails?
Of the campaigns we analyzed, the average length of a TurboTax marketing email is 267 words which is a bit shorter compared to other campaigns we've analyzed.
AVERAGE WORD COUNT
267