TurboTax Email Marketing Insights
If you've ever been inspired by TurboTax's email campaigns, here are five things to know about TurboTax's email marketing strategy, send frequency, tech stack, and timing for the campaigns they deliver to their subscribers and audience.
What email marketing tool / ESP does TurboTax use?
TurboTax typically uses Braze to send their marketing emails. Keep in mind they may use a different system for transactional emails.
Braze
How many marketing emails does TurboTax send?
To a normal email subscriber, TurboTax typically sends about 1 marketing emails per week. This comes out to approximately 4 emails per month.
What day does TurboTax usually send marketing emails?
TurboTax's busiest day for sending marketing emails is usually Saturday.
What time of day does TurboTax usually send marketing emails?
Based on our data, TurboTax usually sends most of their marketing emails between 8:00 - 8:59pm ET.
How long are TurboTax's marketing emails?
Of the campaigns we analyzed, the average length of a TurboTax marketing email is 187 words which is a bit shorter compared to other campaigns we've analyzed.
--
Want email strategy insights like these for other brands? Check out SendView to track these email marketing stats (and more) for brands like TurboTax or any other company you'd like to track.