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People Email Marketing Insights

If you've ever been inspired by People's email campaigns, here are five things to know about People's email marketing strategy, send frequency, tech stack, and timing for the campaigns they deliver to their subscribers and audience.

What email marketing tool / ESP does People use?

People typically uses CampaignMonitor to send their marketing emails. Keep in mind they may use a different system for transactional emails.

ESP
CampaignMonitor

How many marketing emails does People send?

To a normal email subscriber, People typically sends about 1 marketing emails per week. This comes out to approximately 5 emails per month.

EMAILS / WEEK 1

What day does People usually send marketing emails?

People's busiest day for sending marketing emails is usually Friday.

MOST COMMON DAY Friday

What time of day does People usually send marketing emails?

Based on our data, People usually sends most of their marketing emails between 4:00 - 4:59pm ET.

MOST COMMON TIME 4:00 - 4:59pm ET

How long are People's marketing emails?

Of the campaigns we analyzed, the average length of a People marketing email is 1064 words which is quite a bit longer compared to other campaigns we've analyzed.

AVERAGE WORD COUNT 1064

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