If you've ever been inspired by Vrbo's email campaigns, here are five things to know about their email marketing strategy.
What email marketing tool / ESP does Vrbo use?
Vrbo typically uses MessageGears to send their marketing emails. Keep in mind they may use a different system for transactional emails.
ESP
MessageGears
MessageGears
How many marketing emails does Vrbo send?
To a normal email subscriber, Vrbo typically sends about 2 marketing emails per week. This comes out to approximately 8 emails per month.
EMAILS / WEEK
2
What day does Vrbo usually send marketing emails?
Vrbo's busiest day for sending marketing emails is usually Tuesday.
MOST COMMON DAY
Tuesday
What time of day does Vrbo usually send marketing emails?
Based on our data, Vrbo usually sends most of their marketing emails between 9:00 - 9:59pm ET.
MOST COMMON TIME
9:00 - 9:59pm ET
How long are Vrbo's marketing emails?
Of the campaigns we analyzed, the average length of a Vrbo marketing email is 295 words which is pretty close to average compared to other campaigns we've analyzed.
AVERAGE WORD COUNT
295