Vrbo Email Marketing Insights
If you've ever been inspired by Vrbo's email campaigns, here are five things to know about Vrbo's email marketing strategy, send frequency, tech stack, and timing for the campaigns they deliver to their subscribers and audience.
What email marketing tool / ESP does Vrbo use?
Vrbo typically uses Salesforce to send their marketing emails. Keep in mind they may use a different system for transactional emails.
Salesforce
How many marketing emails does Vrbo send?
To a normal email subscriber, Vrbo typically sends about 2 marketing emails per week. This comes out to approximately 6 emails per month.
What day does Vrbo usually send marketing emails?
Vrbo's busiest day for sending marketing emails is usually Wednesday.
What time of day does Vrbo usually send marketing emails?
Based on our data, Vrbo usually sends most of their marketing emails between 1:00 - 1:59pm ET.
How long are Vrbo's marketing emails?
Of the campaigns we analyzed, the average length of a Vrbo marketing email is 289 words which is pretty close to average compared to other campaigns we've analyzed.
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