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Amazon Web Services Email Marketing Insights

If you've ever been inspired by Amazon Web Services's email campaigns, here are five things to know about Amazon Web Services's email marketing strategy, send frequency, tech stack, and timing for the campaigns they deliver to their subscribers and audience.

What email marketing tool / ESP does Amazon Web Services use?

Amazon Web Services typically uses Marketo to send their marketing emails. Keep in mind they may use a different system for transactional emails.

ESP
Marketo

How many marketing emails does Amazon Web Services send?

To a normal email subscriber, Amazon Web Services typically sends about 1 marketing emails per week. This comes out to approximately 4 emails per month.

EMAILS / WEEK 1

What day does Amazon Web Services usually send marketing emails?

Amazon Web Services's busiest day for sending marketing emails is usually Wednesday.

MOST COMMON DAY Wednesday

What time of day does Amazon Web Services usually send marketing emails?

Based on our data, Amazon Web Services usually sends most of their marketing emails between 3:00 - 3:59pm ET.

MOST COMMON TIME 3:00 - 3:59pm ET

How long are Amazon Web Services's marketing emails?

Of the campaigns we analyzed, the average length of a Amazon Web Services marketing email is 286 words which is pretty close to average compared to other campaigns we've analyzed.

AVERAGE WORD COUNT 286

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