If you've ever been inspired by 23andMe's email campaigns, here are five things to know about their email marketing strategy.
What email marketing tool / ESP does 23andMe use?
23andMe typically uses Salesforce to send their marketing emails. Keep in mind they may use a different system for transactional emails.
ESP
Salesforce
Salesforce
How many marketing emails does 23andMe send?
To a normal email subscriber, 23andMe typically sends about 2 marketing emails per week. This comes out to approximately 9 emails per month.
EMAILS / WEEK
2
What day does 23andMe usually send marketing emails?
23andMe's busiest day for sending marketing emails is usually Friday.
MOST COMMON DAY
Friday
What time of day does 23andMe usually send marketing emails?
Based on our data, 23andMe usually sends most of their marketing emails between 2:00 - 2:59pm ET.
MOST COMMON TIME
2:00 - 2:59pm ET
How long are 23andMe's marketing emails?
Of the campaigns we analyzed, the average length of a 23andMe marketing email is 502 words which is a bit longer compared to other campaigns we've analyzed.
AVERAGE WORD COUNT
502