23andMe Email Marketing Insights
If you've ever been inspired by 23andMe's email campaigns, here are five things to know about 23andMe's email marketing strategy, send frequency, tech stack, and timing for the campaigns they deliver to their subscribers and audience.
What email marketing tool / ESP does 23andMe use?
23andMe typically uses Salesforce to send their marketing emails. Keep in mind they may use a different system for transactional emails.
Salesforce
How many marketing emails does 23andMe send?
To a normal email subscriber, 23andMe typically sends about 1 marketing emails per week. This comes out to approximately 3 emails per month.
What day does 23andMe usually send marketing emails?
23andMe's busiest day for sending marketing emails is usually Wednesday.
What time of day does 23andMe usually send marketing emails?
Based on our data, 23andMe usually sends most of their marketing emails between 10:00 - 10:59am ET.
How long are 23andMe's marketing emails?
Of the campaigns we analyzed, the average length of a 23andMe marketing email is 296 words which is pretty close to average compared to other campaigns we've analyzed.
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