The New York Times Email Marketing Insights
If you've ever been inspired by The New York Times's email campaigns, here are five things to know about The New York Times's email marketing strategy, send frequency, tech stack, and timing for the campaigns they deliver to their subscribers and audience.
What email marketing tool / ESP does The New York Times use?
The New York Times typically uses Sparkpost to send their marketing emails. Keep in mind they may use a different system for transactional emails.
Sparkpost
How many marketing emails does The New York Times send?
To a normal email subscriber, The New York Times typically sends about 8 marketing emails per week. This comes out to approximately 32 emails per month.
What day does The New York Times usually send marketing emails?
The New York Times's busiest day for sending marketing emails is usually Thursday.
What time of day does The New York Times usually send marketing emails?
Based on our data, The New York Times usually sends most of their marketing emails between 7:00 - 7:59pm ET.
How long are The New York Times's marketing emails?
Of the campaigns we analyzed, the average length of a The New York Times marketing email is 1930 words which is quite a bit longer compared to other campaigns we've analyzed.
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