Pocket Email Marketing Insights
If you've ever been inspired by Pocket's email campaigns, here are five things to know about Pocket's email marketing strategy, send frequency, tech stack, and timing for the campaigns they deliver to their subscribers and audience.
What email marketing tool / ESP does Pocket use?
Pocket typically uses Braze to send their marketing emails. Keep in mind they may use a different system for transactional emails.
Braze
How many marketing emails does Pocket send?
To a normal email subscriber, Pocket typically sends about 8 marketing emails per week. This comes out to approximately 31 emails per month.
What day does Pocket usually send marketing emails?
Pocket's busiest day for sending marketing emails is usually Thursday.
What time of day does Pocket usually send marketing emails?
Based on our data, Pocket usually sends most of their marketing emails between 9:00 - 9:59am ET.
How long are Pocket's marketing emails?
Of the campaigns we analyzed, the average length of a Pocket marketing email is 173 words which is a bit shorter compared to other campaigns we've analyzed.
--
Want email strategy insights like these for other brands? Check out SendView to track these email marketing stats (and more) for brands like Pocket or any other company you'd like to track.