It's always been interesting to me how much of marketing is taking something complex and turning it into something simple.
So I guess it's not surprise that every so often I find myself trying to do the same thing with marketing itself. I find myself searching for that headline, that sound-bite, that storyline that takes a complex, nebulous thing like marketing and turns it into something that's a bit easier to wrap your head around.
I've had a few ideas over the years, but these recent months and years with SendView have led me to a new one:
Marketing is planting seeds.
At the end of the day, I feel like much of what I do is going out into my garden (the market) and planting as many seeds as I can. The more seeds I plant, the better chance I have of having something to reap in a few days or a few months or a few years. Same goes for the quality of the seeds (the product/message) and the quality of the soil (the market and it's demands).
With SendView, we know our seeds are good and the market is excited about what we've built. So for us, it's a matter of getting our seeds out there.
- We plant them with sponsorships
- We plant them with content
- We plant them with who we interact with on social media
- We plant them with how we treat our customers
I'll talk a little bit more about that last one tomorrow, but I love simple ideas that this that take a big, hairy task (growing our app) and turn it into a little, bite-sized things. Things that, if I do consistently, I know will eventually yield a crop.
So, every day, I try to plant at least a few seeds.