Handy "How Tos"

How to create an email inspiration board of your favorite campaigns.

  Gregg Blanchard     June 28, 2024    

When you're an email marketer, you're the kind of person who needs a bit of inspiration now and again. Emails need to be sent on the regular and they're often sent to the same people you've already sent dozens of emails to, so fresh ideas and new angles are critical. You see great campaigns every now and again, but how do you not only gather all of these emails but also all the details and insights you'd need to actually have the fuel for the inspiration you need?

Luckily, this has been a problem we've been working on for a long time with SendView. Here's how it works.

Email Inspiration Board

First, let's start with what you end up with. Your email inspiration board is found in the Collections area of SendView and, aside from the glossy screenshots of each campaign, you'll notice a few key areas.

  • Favorites on the top left
  • Collection Categories on the left below that
  • Tag filtering on the top right
screenshot of inspiration board in sendview

That "Show All" in the top right is the dropdown for tags. Tags are how you can organize the competitors you're tracking. So, let's say you've got a group of competitors that compete with one specific product you sell. You could tag each of them with the same tag and then filter your favorite emails using this dropdown.

On the left, favorites are just a quick way to add great campaigns to your inspiration board. Throughout the app you'll notice little stars next to campaigns that you can quickly click. Click these stars and these campaigns will show up into the Favorites tab of this area.

For example, when you open an email in your SendView Inbox you'll see the star at the top right of the email details section.

screenshot of inbox view of adding an email to favorites

Collections are ways to organize individual campaigns you love or want to save. You'll notice on the bottom left of that screenshot above there's an arrow pointing to a dropdown. Click this and all of your collections will show up so you can quickly add a campaign to each bucket. You can manage these Collections - create, delete, update, etc. - from your the competitor management area.

You can create as many collections as you'd like. You may also notice at the bottom of that screenshot the "Competitor Tags" area where you can add, update, and delete all of your tags you use to manage competitors.

Easy Email Inspiration

What's really handy about Favorites and Collections in SendView is that you don't just have cute screenshots to look at, you have all the juicy details behind each campaign too. Just click on a campaign and the email details window will open where you can preview that campaign on mobile, view the source code, edit the code in Parcel, and see all sort of key stats like number of words, spam score, the ESP used to send the email, and more. You even get a link that makes it easy to share this campaign with your team.

email detail view from SendView inspiration board

So, yeah, that's how we've made it easy and effective to build an email inspiration board right in SendView you can use every time you need to send a campaign.

Want to give it a whirl? Start a free trial of SendView and see what you think.