Eleven years ago I was entering a new industry.
As graduation loomed, the little business that had put me through college and grad school clearly wasn't going to scale to anything useful. I set my on the ski industry and I figured a blog was a good way to get my name out there, so I mixed up a fresh batch of WordPress, gave it a name - SlopeFillers, and started to write.
For the next 4 years I published a new blog post every week day without fail. That blog is now home to nearly 2,000 posts.
In hindsight, it was the best thing I ever did for both my brain and my career. It helped me make sense of a new-to-me industry. It's how I found my first job in ski. It's how I met hundreds of amazingly-talented people I am now lucky to call friends.
Along the way, I learned that writing was the best way for me to turn random thoughts into meaningful ideas.
Today, I find myself in a very similar place with SendView.
Although our platform is a few years old, the fact that we only work on it a handful of hours a week makes it feel much younger. In turn, the email industry still feels kinda new to me. There's so much to explore and learn, so many trends to unravel, and so many talented people to meet.
So, I'm going to do the same thing that I did back then.
I'm going to write.
I'm going to write about what it's like to run a business in the email industry. I'm going to write about the things I'm learning and the trends I love and the people I admire. A sort of public journal about our journey as humans (and a company) through the world of email.
No matter where these posts take me, I'm excited. To write, to learn, to explore.
Thanks for following along.