Preview Text

Preview text in email is a brief snippet of text that appears next to or below the subject line when viewing the email inbox. It provides a brief preview of the email's content and can be a great tactic to create engagement.

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Google Email Annotations adoption over time:

1. June 2025: 66.9%
2. May 2025: 69.54%
3. Apr 2025: 70.98%
4. Mar 2025: 71.95%
5. Feb 2025: 73.64%