Preview Text

Preview text in email is a brief snippet of text that appears next to or below the subject line when viewing the email inbox. It provides a brief preview of the email's content and can be a great tactic to create engagement.

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Google Email Annotations adoption over time:

1. Oct 2025: 70.49%
2. Sept 2025: 67.52%
3. Aug 2025: 60.62%
4. July 2025: 64.99%
5. June 2025: 65.19%
6. May 2025: 69.54%
7. Apr 2025: 70.98%
8. Mar 2025: 71.95%
9. Feb 2025: 73.64%