Preview Text

Preview text in email is a brief snippet of text that appears next to or below the subject line when viewing the email inbox. It provides a brief preview of the email's content and can be a great tactic to create engagement.

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Google Email Annotations adoption over time:

1. Feb 2026: 73.17%
2. Jan 2026: 74.49%
3. Dec 2025: 76.85%
4. Nov 2025: 75.91%
5. Oct 2025: 70.49%
6. Sept 2025: 67.52%
7. Aug 2025: 60.62%
8. July 2025: 64.99%
9. June 2025: 65.19%
10. May 2025: 69.54%
11. Apr 2025: 70.98%
12. Mar 2025: 71.95%
13. Feb 2025: 73.64%