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The Washington Post Email Marketing Insights

If you've ever been inspired by The Washington Post's email campaigns, here are five things to know about The Washington Post's email marketing strategy, send frequency, tech stack, and timing for the campaigns they deliver to their subscribers and audience.

What email marketing tool / ESP does The Washington Post use?

The Washington Post typically uses E-goi to send their marketing emails. Keep in mind they may use a different system for transactional emails.

ESP
E-goi

How many marketing emails does The Washington Post send?

To a normal email subscriber, The Washington Post typically sends about 2 marketing emails per week. This comes out to approximately 6 emails per month.

EMAILS / WEEK 2

What day does The Washington Post usually send marketing emails?

The Washington Post's busiest day for sending marketing emails is usually Monday.

MOST COMMON DAY Monday

What time of day does The Washington Post usually send marketing emails?

Based on our data, The Washington Post usually sends most of their marketing emails between 3:00 - 3:59pm ET.

MOST COMMON TIME 3:00 - 3:59pm ET

How long are The Washington Post's marketing emails?

Of the campaigns we analyzed, the average length of a The Washington Post marketing email is 700 words which is quite a bit longer compared to other campaigns we've analyzed.

AVERAGE WORD COUNT 700

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