If you've ever been inspired by The Washington Post's email campaigns, here are five things to know about their email marketing strategy.
What email marketing tool / ESP does The Washington Post use?
The Washington Post typically uses E-goi to send their marketing emails. Keep in mind they may use a different system for transactional emails.
ESP
E-goi
E-goi
How many marketing emails does The Washington Post send?
To a normal email subscriber, The Washington Post typically sends about 2 marketing emails per week. This comes out to approximately 5 emails per month.
EMAILS / WEEK
2
What day does The Washington Post usually send marketing emails?
The Washington Post's busiest day for sending marketing emails is usually Monday.
MOST COMMON DAY
Monday
What time of day does The Washington Post usually send marketing emails?
Based on our data, The Washington Post usually sends most of their marketing emails between 10:00 - 10:59am ET.
MOST COMMON TIME
10:00 - 10:59am ET
How long are The Washington Post's marketing emails?
Of the campaigns we analyzed, the average length of a The Washington Post marketing email is 1124 words which is quite a bit longer compared to other campaigns we've analyzed.
AVERAGE WORD COUNT
1124