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Benefit Cosmetics Email Marketing Insights

If you've ever been inspired by Benefit Cosmetics's email campaigns, here are five things to know about Benefit Cosmetics's email marketing strategy, send frequency, tech stack, and timing for the campaigns they deliver to their subscribers and audience.

What email marketing tool / ESP does Benefit Cosmetics use?

Benefit Cosmetics typically uses Iterable to send their marketing emails. Keep in mind they may use a different system for transactional emails.

ESP
Iterable

How many marketing emails does Benefit Cosmetics send?

To a normal email subscriber, Benefit Cosmetics typically sends about 4 marketing emails per week. This comes out to approximately 15 emails per month.

EMAILS / WEEK 4

What day does Benefit Cosmetics usually send marketing emails?

Benefit Cosmetics's busiest day for sending marketing emails is usually Friday.

MOST COMMON DAY Friday

What time of day does Benefit Cosmetics usually send marketing emails?

Based on our data, Benefit Cosmetics usually sends most of their marketing emails between 7:00 - 7:59am ET.

MOST COMMON TIME 7:00 - 7:59am ET

How long are Benefit Cosmetics's marketing emails?

Of the campaigns we analyzed, the average length of a Benefit Cosmetics marketing email is 207 words which is a bit shorter compared to other campaigns we've analyzed.

AVERAGE WORD COUNT 207

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