The Black Friday Fifty
BETA
We subscribed to fifty top online retailers' emails and wired all the campaigns they're sending into this real-time dashboard for the days before/after Black Friday and Cyber Monday 2023. Want to track these stats for your competitors? Use our new dashboard.
The results below are for emails that include "night" in the subject line.
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Daily Emails Sent with "night" in the Subject Line Filter the data below the chart by clicking on the red bar for any day.
Time of Day
All times Eastern Standard Time.|
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12 am |
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12 pm |
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Word Usage
Number of occurances of each word. Click on any word to filter the dashboard by that word.| ends | 52 | |
| tonight | 44 | |
| off | 33 | |
| midnight | 13 | |
| last | 12 | |
| sale | 12 | |
| final | 11 | |
| hours | 11 | |
| at | 10 | |
| to | 8 | |
| free | 7 | |
| everything | 7 | |
| night | 7 | |
| extra | 6 | |
| up | 6 | |
| call | 5 | |
| black | 5 | |
| chance | 5 | |
| day | 5 | |
| sitewide | 4 | |
| shipping | 4 | |
| the | 4 | |
| friday | 4 | |
| only | 3 | |
| of | 3 | |
| hurry | 3 | |
| this | 3 | |
| order | 3 | |
| your | 3 | |
| it | 3 | |
| savings | 3 | |
| get | 3 | |
| clearance | 3 | |
| for | 2 | |
| you | 2 | |
| t | 2 | |
| knight | 2 | |
| ur | 2 | |
| overnight | 2 | |
| winter | 2 | |
| reminder | 2 | |
| outerwear | 2 | |
| bestie | 2 | |
| ending | 2 | |
| more | 2 | |
| a | 2 | |
| bogo | 2 | |
| save | 1 | |
| joy | 1 | |
| 'twas | 1 | |
| buy | 1 |
Emoji Usage
Number of occurances of each emoji.| 🚨 Rotating Light | 11 | |
| ⚠️ Warning | 10 | |
| ⏰ Alarm Clock | 7 | |
| ✨ Sparkles | 7 | |
| 🌙 Crescent Moon | 3 | |
| ⌛ Hourglass | 2 | |
| 😱 Scream | 2 | |
| ❗ Exclamation | 2 | |
| 📣 Mega | 2 | |
| 🚚 Truck | 1 | |
| 🦉 Owl | 1 | |
| 🏃♂️ Man-running | 1 | |
| 🏫 School | 1 | |
| 🧑 Adult | 1 | |
| 🎄 Christmas Tree | 1 | |
| 🎆 Fireworks | 1 | |
| ⏳ Hourglass Flowing Sand | 1 | |
| 🌟 Star2 | 1 | |
| 🎀 Ribbon | 1 | |
| 🌹 Rose | 1 | |
| 📞 Telephone Receiver | 1 | |
| ☝️ Point Up | 1 | |
| 🥣 Bowl With Spoon | 1 | |
| 🌕 Full Moon | 1 | |
| 🍀 Four Leaf Clover | 1 | |
| ‼️ Bangbang | 1 | |
| 🎡 Ferris Wheel | 1 | |
| 🚀 Rocket | 1 | |
| 🌐 Globe With Meridians | 1 |
Symbol Usage
Number of occurances of each symbol.| ! | 41 | |
| % | 32 | |
| $ | 3 | |
| ? | 1 |
Most Common ESPs
Number of campaigns sent via each ESP.| Klaviyo | 29 | |
| Listrak | 16 | |
| Sailthru | 6 | |
| SendGrid | 3 | |
| Attentive | 3 | |
| Salesforce | 3 | |
| Sparkpost | 3 | |
| MailChimp | 2 | |
| ExpertSender | 2 | |
| Braze | 1 |
