The Black Friday Fifty
BETA

We subscribed to fifty top online retailers' emails and wired all the campaigns they're sending into this real-time dashboard for the days before/after Black Friday and Cyber Monday 2023. Want to track these stats for your competitors? Use our new dashboard.

The results below are for emails that include "tonight" in the subject line.
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Daily Emails Sent with "tonight" in the Subject Line  Filter the data below the chart by clicking on the red bar for any day.

0
Sat
Nov
4
1
Sun
Nov
5
1
Mon
Nov
6
0
Tue
Nov
7
0
Wed
Nov
8
0
Thu
Nov
9
0
Fri
Nov
10
0
Sat
Nov
11
0
Sun
Nov
12
1
Mon
Nov
13
1
Tue
Nov
14
0
Wed
Nov
15
0
Thu
Nov
16
0
Fri
Nov
17
0
Sat
Nov
18
0
Sun
Nov
19
0
Mon
Nov
20
0
Tue
Nov
21
1
Wed
Nov
22
0
Thu
Nov
23
0
Fri
Nov
24
0
Sat
Nov
25
2
Sun
Nov
26
3
Mon
Nov
27
0
Tue
Nov
28
1
Wed
Nov
29
0
Thu
Nov
30
0
Fri
Dec
1
0
Sat
Dec
2
0
Sun
Dec
3
0
Mon
Dec
4
0
Tue
Dec
5

Time of Day

All times Eastern Standard Time.
12
am 		2
am 		4
am 		6
am 		8
am 		10
am 		12
pm 		2
pm 		4
pm 		6
pm 		8
pm 		10
pm

Word Usage

Number of occurances of each word. Click on any word to filter the dashboard by that word.
tonight   44
ends   40
off   25
sale   10
last   9
final   7
everything   6
to   6
up   6
hours   6
call   5
extra   5
friday   4
black   4
free   3
savings   3
chance   3
day   3
sitewide   3
this   3
hurry   3
for   2
your   2
of   2
shipping   2
only   2
the   2
it   2
ending   2
more   2
you   2
t   2
get   2
winter   2
bestie   2
clearance   2
outerwear   2
reminder   2
is   1
say   1
buy   1
mega   1
save   1
joy   1
site   1
wide   1
expedited   1
spring   1
can   1
didn   1
we   1

Emoji Usage

Number of occurances of each emoji.
🚨 Rotating Light 9
✨ Sparkles 6
⏰ Alarm Clock 6
⚠️ Warning 5
❗ Exclamation 2
🌟 Star2 1
πŸƒβ€β™‚οΈ Man-running 1
🚚 Truck 1
πŸŒ™ Crescent Moon 1
πŸ¦‰ Owl 1
😱 Scream 1
πŸŽ€ Ribbon 1
☝️ Point Up 1
βŒ› Hourglass 1
πŸ€ Four Leaf Clover 1
🎑 Ferris Wheel 1
πŸš€ Rocket 1
🌐 Globe With Meridians 1

Symbol Usage

Number of occurances of each symbol.
! 33
% 25
$ 2
? 1

Most Common ESPs

Number of campaigns sent via each ESP.
Klaviyo   23
Listrak   15
MailChimp   2
Salesforce   2
Braze   1
Sparkpost   1

Campaigns

Click on a sender's logo to see just their emails. Click the message details to see the campaign. name 🌟 Your Final Reminder: $15 Outerwear Ends Tonight! U.S. Polo Assn   /   Tue Apr, 16 - 6:02pm name Spring Sale Ends Tonight Rhone   /   Mon Apr, 15 - 7:11pm name Hurry bestie, this MEGA deal ends tonight! βŒ› ColourPop   /   Mon Apr, 15 - 5:34pm name πŸš€ Final Hours! Extra 25% Off Ends Tonight - Shop Now! U.S. Polo Assn   /   Thu Apr, 11 - 6:02pm name ENDS TONIGHT: 20% off festival faves! 🎑 ColourPop   /   Sun Apr, 7 - 12:03pm name LAST CALL: 20% off everything ends tonight! Bohme   /   Mon Apr, 1 - 10:48am name ⚠️ Grab your must-haves today! Extra 30% off clearance ends tonight! U.S. Polo Assn   /   Thu Mar, 28 - 6:05pm name ⏰ LAST CALL! 30% off sitewide ends tonight ⏰ ColourPop   /   Wed Mar, 20 - 10:00pm name ✨ 30% off sitewide ENDS TONIGHT bestie! ✨ ColourPop   /   Wed Mar, 20 - 12:35pm name πŸ€ Last Chance: Up to 20% Off Everything Ends Tonight! EightVape   /   Tue Mar, 19 - 4:45pm name 🚨 30% off cheeks ends tonight! 🚨 ColourPop   /   Wed Mar, 13 - 12:04pm name 😱THIS IS IT! 20% Off Ends Tonight⏰ EightVape   /   Mon Mar, 11 - 4:46pm name Up to 80% off ends tonight - seriousssly! ColourPop   /   Sat Mar, 9 - 11:59am name ⚠️ ENDS TONIGHT ⚠️ Get 20% OFF everything Bohme   /   Fri Mar, 8 - 8:51pm name 🚨 Final Call! Presidents Day Sale Ends Tonight! Last Chance for Free Shipping! U.S. Polo Assn   /   Thu Feb, 22 - 6:44pm name LAST CALL: 25% off everything ends TONIGHT Bohme   /   Tue Feb, 20 - 11:41am name ⏰ Hurry! 96-Hour Sale Ends Tonight! The Brick   /   Mon Feb, 19 - 10:12am name β˜οΈπŸŽ€ Friends and Family Sale Ends Tonight! The Brick   /   Thu Feb, 15 - 10:14am name ENDS TONIGHT: 20% off any order ✨ ColourPop   /   Sun Jan, 28 - 7:04pm name ❗Final Reminder: Extra 20% Off Everything – Winter Sale Ends Tonight❗ U.S. Polo Assn   /   Thu Jan, 25 - 6:03pm name Made some ✨ NEW ✨ savings yet? This sale ends TONIGHT! The Brick   /   Wed Jan, 24 - 5:08pm name SALE ENDS TONIGHT! Rebecca Minkoff   /   Wed Jan, 24 - 12:01pm name πŸ¦‰ Exclusive Night Owls Offer! Tonight Only! The Brick   /   Sun Jan, 21 - 10:07pm name 🚨 LAST DAY 🚨 Extra 50% off clearance ends TONIGHT! Bohme   /   Mon Jan, 15 - 11:31am name πŸŒ™ Tonight Only: After Hours Special – Seize the Savings! The Brick   /   Sun Jan, 14 - 8:08pm name Up to 50% off ends tonight! Mous   /   Thu Jan, 11 - 1:02pm name 🚨 Final Hours Alert! Winter Blowout Sale Ends Tonight! U.S. Polo Assn   /   Thu Jan, 11 - 10:15am name ENDS TONIGHT: Up to 70% off! ✨ ColourPop   /   Tue Jan, 9 - 1:05pm name End Of Year Sale ENDING TONIGHT Vitaly   /   Mon Jan, 1 - 4:02pm name ⚠️ LAST CHANCE: Buy More, Save More Ends Tonight! U.S. Polo Assn   /   Thu Dec, 28 - 6:02pm name 🚨 LAST DAY! 30% OFF OUTERWEAR ENDS TONIGHT! Bohme   /   Sun Dec, 17 - 1:08pm name 🚨 Last Call for Joy! Extra 20% Off Site-wide Ends Tonight! U.S. Polo Assn   /   Thu Dec, 14 - 6:03pm name FREE expedited shipping ends tonight! 🚚 ColourPop   /   Wed Dec, 13 - 7:04pm name 30% OFF BLACK FRIDAY SALE ENDS TONIGHT…You can’t say we didn’t warn you Vitaly   /   Wed Nov, 29 - 12:09pm name 2 HOURS LEFT: Up To 30% Off Sitewide Ends Tonight Todd Snyder   /   Mon Nov, 27 - 10:04pm name 🚨 ENDS TONIGHT! $2 Super Shock Shadows ColourPop   /   Mon Nov, 27 - 7:18pm name ⏰ 30% OFF ENDS TONIGHT! ⏰ Bohme   /   Mon Nov, 27 - 10:56am name πŸƒβ€β™‚οΈ Hurry, It Ends Tonight! Final Hours of Black Friday Savings! U.S. Polo Assn   /   Sun Nov, 26 - 2:10pm name Black Friday ending tonight Get KeySmart   /   Sun Nov, 26 - 9:08am name ⚠️ Get a Head Start: Early Black Friday Access Ends Tonight! U.S. Polo Assn   /   Wed Nov, 22 - 6:01pm name Up to 50% off ends tonight! Mous   /   Tue Nov, 14 - 12:05pm name Ends Tonight: 25% Off Everything Bombas   /   Mon Nov, 13 - 10:18am name FINAL HOURS: 20% Off The Classics Ends Tonight Todd Snyder   /   Mon Nov, 6 - 7:09am name Ends tonight! FREE Mariale Palette 🌐 ColourPop   /   Sun Nov, 5 - 7:08pm
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