The Black Friday Fifty
BETA

We subscribed to fifty top online retailers' emails and wired all the campaigns they're sending into this real-time dashboard for the days before/after Black Friday and Cyber Monday 2023. Want to track these stats for your competitors? Use our new dashboard.

The results below are for Tue, Nov 21, 2023 only.
Clear this Filter

Daily Emails Sent   Filter the data below the chart by clicking on the red bar for any day.

19
Sat
Nov
4
21
Sun
Nov
5
17
Mon
Nov
6
19
Tue
Nov
7
20
Wed
Nov
8
19
Thu
Nov
9
17
Fri
Nov
10
18
Sat
Nov
11
22
Sun
Nov
12
23
Mon
Nov
13
18
Tue
Nov
14
22
Wed
Nov
15
19
Thu
Nov
16
19
Fri
Nov
17
20
Sat
Nov
18
23
Sun
Nov
19
26
Mon
Nov
20
27
Tue
Nov
21
30
Wed
Nov
22
36
Thu
Nov
23
46
Fri
Nov
24
33
Sat
Nov
25
32
Sun
Nov
26
44
Mon
Nov
27
28
Tue
Nov
28
22
Wed
Nov
29
21
Thu
Nov
30
17
Fri
Dec
1
16
Sat
Dec
2
20
Sun
Dec
3
17
Mon
Dec
4
19
Tue
Dec
5

Time of Day

All times Eastern Standard Time.
12
am 		2
am 		4
am 		6
am 		8
am 		10
am 		12
pm 		2
pm 		4
pm 		6
pm 		8
pm 		10
pm

Word Usage

Number of occurances of each word. Click on any word to filter the dashboard by that word.
off   14
the   8
friday   7
black   7
to   4
is   4
on   4
sale   4
free   3
up   3
day   2
of   2
our   2
feel   2
for   2
fs   2
this   2
deals   2
here   2
shipping   2
with   2
stix   2
megan   2
giving   2
lippie   2
now   2
tote   2
pencils   2
week   1
more   1
jacket   1
spyder   1
boots   1
luks   1
blanket   1
muk   1
rainforest   1
new   1
festive   1
print   1
same   1
cozy   1
ends   1
gifts   1
one   1
year   1
pale   1
mint   1
and   1
o   1
jalape   1

Emoji Usage

Number of occurances of each emoji.
💸 Money With Wings 2
0️⃣ 2
💞 Revolving Hearts 1
👀 Eyes 1
⏳ Hourglass Flowing Sand 1
🖤 Black Heart 1
👶 Baby 1
🚀 Rocket 1
❗ Exclamation 1
‼️ Bangbang 1
💋 Kiss 1
⚠️ Warning 1
🍻 Beers 1
🔥 Fire 1

Symbol Usage

Number of occurances of each symbol.
% 14
! 13
$ 1
? 1

Most Common ESPs

Number of campaigns sent via each ESP.
Klaviyo   9
Braze   3
SendGrid   2
Sailthru   2
Sparkpost   2
Listrak   2
Salesforce   2
MailChimp   2
ExpertSender   2
Iterable   1

Campaigns

Click on a sender's logo to see just their emails. Click the message details to see the campaign. name ENDS SOON: 50% off Lippie Stix + Pencils! 💞 ColourPop   /   Tue Nov, 21 - 9:02pm name Collect your Black Friday savings now Get KeySmart   /   Tue Nov, 21 - 8:30pm name Use GIVING25 To Shop 25% Off The Megan Tote With Free Shipping. Rebecca Minkoff   /   Tue Nov, 21 - 8:03pm name BLACK FRIDAY 2023: Best Sellers Rhone   /   Tue Nov, 21 - 8:03pm name Time to bundle up - Sale on coats! Proozy   /   Tue Nov, 21 - 8:00pm name 💸50% OFF💸EVERY. SINGLE. THING!! Fashion Nova   /   Tue Nov, 21 - 6:33pm name This Is All 20% Off? 👀 Bombas   /   Tue Nov, 21 - 6:11pm name ⏳The Countdown is On: Dive into Exclusive Black Friday Deals! U.S. Polo Assn   /   Tue Nov, 21 - 6:01pm name Styling Our Classic Vs. Experimental Pieces Vitaly   /   Tue Nov, 21 - 4:00pm name Up to 40% off Bugaboo this Black Friday! 🖤 👶 Natural Baby Shower   /   Tue Nov, 21 - 2:48pm name Start Saving NOW! Gaiam   /   Tue Nov, 21 - 2:36pm name PUFFERS: Warm, Warmer, Warmest Todd Snyder   /   Tue Nov, 21 - 2:01pm name Up to 40% Off Black Friday Deals! The Music Zoo   /   Tue Nov, 21 - 1:03pm name 70% OFF FOR THE DISCOUNT OF THE DAY Gymshark   /   Tue Nov, 21 - 12:47pm name Discover our NEWEST designs! TeeFury   /   Tue Nov, 21 - 12:29pm name Score FREE Ejuice on Black Friday Sale!🚀 EightVape   /   Tue Nov, 21 - 12:16pm name Get 25% off The Megan Tote with code GIVING25 & Free Shipping Rebecca Minkoff   /   Tue Nov, 21 - 12:03pm name Babe❗50% OFF EVERYTHING‼️ Fashion Nova   /   Tue Nov, 21 - 10:35am name New Festive Print, Same Cozy Feel Allbirds   /   Tue Nov, 21 - 10:32am name $20 + FS Rainforest Blanket | $30 + FS Muk Luks Boots | 2 for $61 Spyder Jacket & More! Proozy   /   Tue Nov, 21 - 10:30am name 30% off! Black Friday week is here! Get KeySmart   /   Tue Nov, 21 - 10:16am name ONE DAY ONLY: 50% off Lippie Stix + Pencils! 💋 ColourPop   /   Tue Nov, 21 - 9:11am name 25% OFF SITEWIDE | NO EXCLUSIONS Rhone   /   Tue Nov, 21 - 8:20am name 20% Off Feel-Good Gifts Bombas   /   Tue Nov, 21 - 8:14am name These Styles Never Go On Sale Todd Snyder   /   Tue Nov, 21 - 7:01am name ⚠️ The sale of the year is here! 3️⃣0️⃣% OFF THE ENTIRE SITE Bohme   /   Tue Nov, 21 - 2:00am name Jalapeño and Mint Pale Ale 🍻 🔥 🧊 TeeFury   /   Tue Nov, 21 - 12:21am
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