The Black Friday Fifty
BETA

We subscribed to fifty top online retailers' emails and wired all the campaigns they're sending into this real-time dashboard for the days before/after Black Friday and Cyber Monday 2023. Want to track these stats for your competitors? Use our new dashboard.

The results below are for Tue, Dec 5, 2023 only.
Clear this Filter

Daily Emails Sent   Filter the data below the chart by clicking on the red bar for any day.

19
Sat
Nov
4
21
Sun
Nov
5
17
Mon
Nov
6
19
Tue
Nov
7
20
Wed
Nov
8
19
Thu
Nov
9
17
Fri
Nov
10
18
Sat
Nov
11
22
Sun
Nov
12
23
Mon
Nov
13
18
Tue
Nov
14
22
Wed
Nov
15
19
Thu
Nov
16
19
Fri
Nov
17
20
Sat
Nov
18
23
Sun
Nov
19
26
Mon
Nov
20
27
Tue
Nov
21
30
Wed
Nov
22
36
Thu
Nov
23
46
Fri
Nov
24
33
Sat
Nov
25
32
Sun
Nov
26
44
Mon
Nov
27
28
Tue
Nov
28
22
Wed
Nov
29
21
Thu
Nov
30
17
Fri
Dec
1
16
Sat
Dec
2
20
Sun
Dec
3
17
Mon
Dec
4
19
Tue
Dec
5

Time of Day

All times Eastern Standard Time.
12
am 		2
am 		4
am 		6
am 		8
am 		10
am 		12
pm 		2
pm 		4
pm 		6
pm 		8
pm 		10
pm

Word Usage

Number of occurances of each word. Click on any word to filter the dashboard by that word.
off   5
for   3
more   2
special   2
it's   2
holiday   2
the   2
to   2
sale   2
our   2
edition   1
limited   1
restocks   1
plush   1
plus   1
are   1
here   1
plushes   1
stray   1
ooblets   1
over   1
and   1
blink   1
naruto   1
eucalyptus   1
top   1
collection   1
favorite   1
sweet   1
kits   1
packs   1
lifestyle   1
flash   1
hr   1
gift   1
foolproof   1
someone   1
deals   1
a   1
something   1
need   1
slopes   1
socks   1
new   1
at   1
disney   1
starting   1
tim   1
only   1
mous   1
delight   1

Emoji Usage

Number of occurances of each emoji.
🎁 Gift 4
πŸ”₯ Fire 2
✨ Sparkles 1
🚨 Rotating Light 1
πŸ‘‘ Crown 1
πŸ‘€ Eyes 1
⛷️ Skier 1
🍬 Candy 1
🍭 Lollipop 1

Symbol Usage

Number of occurances of each symbol.
% 5
! 4
$ 2
? 1

Most Common ESPs

Number of campaigns sent via each ESP.
Klaviyo   5
MailChimp   3
Sailthru   2
Sparkpost   2
ExpertSender   2
Braze   2
Listrak   1
Iterable   1
Salesforce   1

Campaigns

Click on a sender's logo to see just their emails. Click the message details to see the campaign. name TOP 5 Holiday Dresses Bohme   /   Tue Dec, 5 - 10:05pm name It's Gifting Season 🎁 Rebecca Minkoff   /   Tue Dec, 5 - 8:03pm name 1000s Of StylesπŸ”₯ALL 60% OFFπŸ”₯ Fashion Nova   /   Tue Dec, 5 - 6:32pm name Introducing Mous Collabs Mous   /   Tue Dec, 5 - 6:07pm name ✨🎁 Merry & Bright: $10 & $20 Surprises + Extra 20% Off for Festive Delight! U.S. Polo Assn   /   Tue Dec, 5 - 6:04pm name Winter 2023 | Transitional Layering Kith   /   Tue Dec, 5 - 4:56pm name Final Day to Save 20% OFF Freebase EJuice🚨 EightVape   /   Tue Dec, 5 - 4:22pm name Be the First to Shop Our Next Sale Bombas   /   Tue Dec, 5 - 2:05pm name Fresh from Ibanez - Steve Vai PIA, Tim Henson Signature & More! The Music Zoo   /   Tue Dec, 5 - 1:49pm name TODAY ONLY: 40% off Disney, Naruto + more! πŸ‘‘ ColourPop   /   Tue Dec, 5 - 1:27pm name Blink and it's over πŸ‘€ TeeFury   /   Tue Dec, 5 - 12:24pm name Ooblets + Stray plushes are here! Plus plush restocks Fangamer   /   Tue Dec, 5 - 12:01pm name Limited Edition: Eucalyptus Collection Allbirds   /   Tue Dec, 5 - 10:35am name Holiday Deals Starting At $2🎁 Fashion Nova   /   Tue Dec, 5 - 10:31am name New Socks for the Slopes ⛷️ Bombas   /   Tue Dec, 5 - 10:21am name Need something special for a special someone? 🎁 Gymshark   /   Tue Dec, 5 - 9:55am name Our Favorite Foolproof Gift Todd Snyder   /   Tue Dec, 5 - 7:05am name 48-HR FLASH SALE: 20% Off Lifestyle Packs & Kits Rhone   /   Tue Dec, 5 - 7:05am name 🍬 Sweet christmas 🍭 TeeFury   /   Tue Dec, 5 - 12:23am
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