The Black Friday Fifty
BETA

We subscribed to fifty top online retailers' emails and wired all the campaigns they're sending into this real-time dashboard for the days before/after Black Friday and Cyber Monday 2023. Want to track these stats for your competitors? Use our new dashboard.

The results below are for Mon, Nov 20, 2023 only.
Clear this Filter

Daily Emails Sent   Filter the data below the chart by clicking on the red bar for any day.

19
Sat
Nov
4
21
Sun
Nov
5
17
Mon
Nov
6
19
Tue
Nov
7
20
Wed
Nov
8
19
Thu
Nov
9
17
Fri
Nov
10
18
Sat
Nov
11
22
Sun
Nov
12
23
Mon
Nov
13
18
Tue
Nov
14
22
Wed
Nov
15
19
Thu
Nov
16
19
Fri
Nov
17
20
Sat
Nov
18
23
Sun
Nov
19
26
Mon
Nov
20
27
Tue
Nov
21
30
Wed
Nov
22
36
Thu
Nov
23
46
Fri
Nov
24
33
Sat
Nov
25
32
Sun
Nov
26
44
Mon
Nov
27
28
Tue
Nov
28
22
Wed
Nov
29
21
Thu
Nov
30
17
Fri
Dec
1
16
Sat
Dec
2
20
Sun
Dec
3
17
Mon
Dec
4
19
Tue
Dec
5

Time of Day

All times Eastern Standard Time.
12
am 		2
am 		4
am 		6
am 		8
am 		10
am 		12
pm 		2
pm 		4
pm 		6
pm 		8
pm 		10
pm

Word Usage

Number of occurances of each word. Click on any word to filter the dashboard by that word.
off   16
for   8
to   7
sale   6
the   5
up   4
new   3
styles   3
holiday   2
an   2
with   2
everything   2
monday   2
a   2
on   2
starts   2
friday   2
get   2
black   2
more   2
open   2
code   2
week   2
added   2
now   2
mas   1
absolutely   1
special   1
set   1
travel   1
vapor   1
goetz   1
early   1
malin   1
spirit   1
kith   1
program   1
guide   1
gift   1
extra   1
into   1
from   1
inspo   1
s   1
allbirds   1
access   1
take   1
over   1
x   1
hoodie   1
spyder   1

Emoji Usage

Number of occurances of each emoji.
✨ Sparkles 4
🚨 Rotating Light 4
🎁 Gift 2
🔥 Fire 2
😍 Heart Eyes 1
🤩 Grinning Face With Star Eyes 1
💖 Sparkling Heart 1
🖤 Black Heart 1
⭐ Star 1
🌟 Star2 1

Symbol Usage

Number of occurances of each symbol.
! 13
% 13
$ 2

Most Common ESPs

Number of campaigns sent via each ESP.
Klaviyo   9
SendGrid   4
MailChimp   3
Sailthru   2
Sparkpost   2
Listrak   2
Salesforce   2
Braze   1
ExpertSender   1

Campaigns

Click on a sender's logo to see just their emails. Click the message details to see the campaign. name New styles added to Sale - Open for Code for Up To 65% Off! Rebecca Minkoff   /   Mon Nov, 20 - 9:30pm name Grab ur $9 Palettes NOW 😍 ColourPop   /   Mon Nov, 20 - 9:01pm name Bestselling items of the week! 🤩 Proozy   /   Mon Nov, 20 - 8:04pm name 🚨50% OFF🚨50% OFF🚨50% OFF🚨 Fashion Nova   /   Mon Nov, 20 - 6:22pm name Whoa: 20% Off + Up to an Additional 15% Off Packs Bombas   /   Mon Nov, 20 - 6:12pm name Black Friday starts on a Monday Get KeySmart   /   Mon Nov, 20 - 6:02pm name Discover The ALL New Muk Luks Boots! 🥾 Proozy   /   Mon Nov, 20 - 5:01pm name 10% Off + Free Shipping on Your Faves! Proozy   /   Mon Nov, 20 - 3:00pm name No one builds a koa guitar like Taylor! The Music Zoo   /   Mon Nov, 20 - 2:28pm name Score Huge with Thanksgiving Sale!💖 EightVape   /   Mon Nov, 20 - 2:02pm name Don't miss out! Up to 40% off 🖤⭐ Natural Baby Shower   /   Mon Nov, 20 - 1:49pm name ✨ 30% off sitewide starts now! ✨ ColourPop   /   Mon Nov, 20 - 1:08pm name Welcome to Black Friday Week! Get KeySmart   /   Mon Nov, 20 - 12:40pm name Holiday Sale Day 4: TUNIC hoodies, desk mats, and more! Fangamer   /   Mon Nov, 20 - 12:25pm name Sen, here’s an extra 20% off the sale Gymshark   /   Mon Nov, 20 - 12:18pm name 🎁 GIFT GUIDE + SALE >>> GET 25% OFF! 🎁 Bohme   /   Mon Nov, 20 - 11:59am name New styles added to Sale - Open for Code for Up To 65% Off! Rebecca Minkoff   /   Mon Nov, 20 - 11:11am name Monday Program™ | Kith for MALIN+GOETZ Vapor Travel Set Kith   /   Mon Nov, 20 - 10:59am name 🔥50% OFF ABSOLUTELY EVERYTHING🔥 Fashion Nova   /   Mon Nov, 20 - 10:32am name 🌟 Get into the Holiday Spirit with inspo from Kort & Co. The Brick   /   Mon Nov, 20 - 10:16am name SNEAK PEEK: The Metropolitan Museum Collab Todd Snyder   /   Mon Nov, 20 - 10:12am name 2 for $13 Eddie Bauer Shirt | 2 for $49 Spyder Hoodie | 2 for $19 allbirds Shorts & More! Proozy   /   Mon Nov, 20 - 10:08am name 20% Off ✨ Everything ✨ Bombas   /   Mon Nov, 20 - 8:06am name Early Access: 25% Off Gaiam   /   Mon Nov, 20 - 7:09am name Take 25% Off Over 800 Styles Todd Snyder   /   Mon Nov, 20 - 7:03am name X-mas Special Edition TeeFury   /   Mon Nov, 20 - 12:26am
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