The Black Friday Fifty
BETA

We subscribed to fifty top online retailers' emails and wired all the campaigns they're sending into this real-time dashboard for the days before/after Black Friday and Cyber Monday 2023. Want to track these stats for your competitors? Use our new dashboard.

The results below are for Sat, Nov 25, 2023 only.
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Daily Emails Sent   Filter the data below the chart by clicking on the red bar for any day.

19
Sat
Nov
4
21
Sun
Nov
5
17
Mon
Nov
6
19
Tue
Nov
7
20
Wed
Nov
8
19
Thu
Nov
9
17
Fri
Nov
10
18
Sat
Nov
11
22
Sun
Nov
12
23
Mon
Nov
13
18
Tue
Nov
14
22
Wed
Nov
15
19
Thu
Nov
16
19
Fri
Nov
17
20
Sat
Nov
18
23
Sun
Nov
19
26
Mon
Nov
20
27
Tue
Nov
21
30
Wed
Nov
22
36
Thu
Nov
23
46
Fri
Nov
24
33
Sat
Nov
25
32
Sun
Nov
26
44
Mon
Nov
27
28
Tue
Nov
28
22
Wed
Nov
29
21
Thu
Nov
30
17
Fri
Dec
1
16
Sat
Dec
2
20
Sun
Dec
3
17
Mon
Dec
4
19
Tue
Dec
5

Time of Day

All times Eastern Standard Time.
12
am 		2
am 		4
am 		6
am 		8
am 		10
am 		12
pm 		2
pm 		4
pm 		6
pm 		8
pm 		10
pm

Word Usage

Number of occurances of each word. Click on any word to filter the dashboard by that word.
off   17
black   12
friday   12
the   6
to   4
sale   4
at   3
for   3
only   3
on   3
up   3
now   3
extended   3
everything   3
ends   3
pricing   2
and   2
shop   2
get   2
today   2
doorbusters   2
last   2
even   2
organizer   2
key   2
more   2
giving   2
gift   2
rolls   2
brush   2
soon   2
in   2
loser   1
custom   1
fender   1
coat   1
save   1
o   1
matic   1
tees   1
together   1
exclusive   1
gifts   1
gym   1
your   1
we're   1
arrivals   1
value   1
getting   1
fall   1
deal   1

Emoji Usage

Number of occurances of each emoji.
πŸ–€ Black Heart 2
πŸ–ŒοΈ Lower Left Paintbrush 2
πŸ“£ Mega 2
πŸ’Έ Money With Wings 2
🚨 Rotating Light 2
πŸ”₯ Fire 2
⏰ Alarm Clock 1
✨ Sparkles 1
πŸ•’ Clock3 1
😍 Heart Eyes 1
πŸŽ‰ Tada 1
πŸ’₯ Boom 1
πŸš€ Rocket 1
⚑ Zap 1
πŸš— Car 1

Symbol Usage

Number of occurances of each symbol.
% 16
! 14
$ 7

Most Common ESPs

Number of campaigns sent via each ESP.
Klaviyo   14
Sailthru   4
Listrak   4
Braze   3
Sparkpost   2
MailChimp   2
ExpertSender   2
Iterable   1
Salesforce   1

Campaigns

Click on a sender's logo to see just their emails. Click the message details to see the campaign. name ⏰50-85% Off Black Friday ENDS IN 3HRS... Fashion Nova   /   Sat Nov, 25 - 10:22pm name πŸ–€ Seize the Savings: Grab the hottest Black Friday Doorbuster Deals! U.S. Polo Assn   /   Sat Nov, 25 - 9:07pm name Now on Sale: Darren Top Handle for $179 ✨ Rebecca Minkoff   /   Sat Nov, 25 - 9:02pm name ENDS SOON: $20 Brush Rolls πŸ–ŒοΈ ColourPop   /   Sat Nov, 25 - 8:07pm name πŸ“£50-85% OFF ENDS AT MIDNIGHTπŸ“£ Fashion Nova   /   Sat Nov, 25 - 7:58pm name 25% Off All Gift Boxes and More Bombas   /   Sat Nov, 25 - 7:06pm name The #1 key organizer is now 30% off! Get KeySmart   /   Sat Nov, 25 - 6:31pm name It’s Giving Season … So Gift At 30% Off Vitaly   /   Sat Nov, 25 - 6:00pm name LAST CHANCE | 25% OFF Sitewide | 30% OFF $300+ Rhone   /   Sat Nov, 25 - 5:05pm name πŸ•’ Tick, Tock! Black Friday Doorbusters Ending Soon! U.S. Polo Assn   /   Sat Nov, 25 - 5:01pm name Today ONLY!πŸ’Έ$10 OUTERWEAR!😍 Fashion Nova   /   Sat Nov, 25 - 4:39pm name Last Day 25% OFF Black Friday SALE! EightVape   /   Sat Nov, 25 - 4:10pm name Mous vs Storm CiarΓ‘n Mous   /   Sat Nov, 25 - 3:15pm name πŸŽ‰ Smart Wallet Combo for $94.99 USD Only Get KeySmart   /   Sat Nov, 25 - 2:39pm name πŸ’Έ Black Friday Pricing EXTENDED! Shop Now The Brick   /   Sat Nov, 25 - 2:04pm name BLACK FRIDAY WEEKEND - Don't miss out! πŸ’₯ Natural Baby Shower   /   Sat Nov, 25 - 1:48pm name URGENT: 30% OFF EVERYTHING CONTINUES Bohme   /   Sat Nov, 25 - 11:09am name 🚨 EVEN More Styles Added to The Giving Thanks Sale! Rebecca Minkoff   /   Sat Nov, 25 - 11:05am name New Arrivals | Exclusive Pricing Kith   /   Sat Nov, 25 - 10:57am name TODAY ONLY: $20 Brush Rolls ($140 Value)! πŸ–ŒοΈ ColourPop   /   Sat Nov, 25 - 10:41am name Get Your Gifts Together Allbirds   /   Sat Nov, 25 - 10:34am name Save up to 40% on Fender Custom Shop! The Music Zoo   /   Sat Nov, 25 - 10:30am name EXTENDED🚨50-85% OFF EVERYTHING!! Fashion Nova   /   Sat Nov, 25 - 10:23am name Gym bag essentials for up to 70% off Gymshark   /   Sat Nov, 25 - 9:41am name Black Friday Deal: Effortless Ear Cleaning Awaits! Inspire Uplift   /   Sat Nov, 25 - 9:25am name πŸš€ Black Friday Lift-off: Doorbusters & Beyond + Extra 25% Off with Code:BF25 & Free Shipping! U.S. Polo Assn   /   Sat Nov, 25 - 9:10am name Black Friday 30% off on the #1 key organizer Get KeySmart   /   Sat Nov, 25 - 9:08am name BLACK FRIDAY 2023: Fall and Winter Wear Rhone   /   Sat Nov, 25 - 7:35am name 25% Off Everything, Even Athletic Socks Bombas   /   Sat Nov, 25 - 7:08am name Introducing The Coat-O-Matic At 30% Off Todd Snyder   /   Sat Nov, 25 - 7:02am name BLACK FRIDAY! Up to 40% off `πŸ–€βš‘οΈ Natural Baby Shower   /   Sat Nov, 25 - 2:05am name πŸ”₯ $16 Tees Black Friday Sale Extended πŸ”₯ TeeFury   /   Sat Nov, 25 - 1:04am name Get in loser, we're getting festive πŸš— TeeFury   /   Sat Nov, 25 - 12:22am
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