The Black Friday Fifty
BETA

We subscribed to fifty top online retailers' emails and wired all the campaigns they're sending into this real-time dashboard for the days before/after Black Friday and Cyber Monday 2023. Want to track these stats for your competitors? Use our new dashboard.

The results below are for Mon, Nov 27, 2023 only.
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Daily Emails Sent   Filter the data below the chart by clicking on the red bar for any day.

19
Sat
Nov
4
21
Sun
Nov
5
17
Mon
Nov
6
19
Tue
Nov
7
20
Wed
Nov
8
19
Thu
Nov
9
17
Fri
Nov
10
18
Sat
Nov
11
22
Sun
Nov
12
23
Mon
Nov
13
18
Tue
Nov
14
22
Wed
Nov
15
19
Thu
Nov
16
19
Fri
Nov
17
20
Sat
Nov
18
23
Sun
Nov
19
26
Mon
Nov
20
27
Tue
Nov
21
30
Wed
Nov
22
36
Thu
Nov
23
46
Fri
Nov
24
33
Sat
Nov
25
32
Sun
Nov
26
44
Mon
Nov
27
28
Tue
Nov
28
22
Wed
Nov
29
21
Thu
Nov
30
17
Fri
Dec
1
16
Sat
Dec
2
20
Sun
Dec
3
17
Mon
Dec
4
19
Tue
Dec
5

Time of Day

All times Eastern Standard Time.
12
am 		2
am 		4
am 		6
am 		8
am 		10
am 		12
pm 		2
pm 		4
pm 		6
pm 		8
pm 		10
pm

Word Usage

Number of occurances of each word. Click on any word to filter the dashboard by that word.
off   23
monday   17
cyber   17
sale   10
ends   8
sitewide   6
last   6
deals   5
to   5
for   4
extra   4
chance   4
go   3
everything   3
black   3
only   3
friday   3
today   3
here   3
is   3
soon   3
hours   3
up   3
tonight   3
styles   3
doorbusters   2
more   2
day   2
our   2
left   2
your   2
exclusive   2
one   2
shipping   2
free   2
in   2
shadows   2
call   2
super   2
shock   2
savings   2
under   2
now   2
with   1
ena   1
plushes   1
and   1
final   1
words   1
selling   1
fast   1

Emoji Usage

Number of occurances of each emoji.
🚨 Rotating Light 12
⚡ Zap 5
⏰ Alarm Clock 4
🔥 Fire 4
⏳ Hourglass Flowing Sand 3
💥 Boom 3
❗ Exclamation 3
🎁 Gift 2
🥃 Tumbler Glass 2
⌛ Hourglass 1
⚠️ Warning 1
📣 Mega 1
📦 Package 1
💻 Computer 1
🌈 Rainbow 1
✨ Sparkles 1
🎮 Video Game 1

Symbol Usage

Number of occurances of each symbol.
! 21
% 21
$ 5

Most Common ESPs

Number of campaigns sent via each ESP.
Klaviyo   14
Listrak   7
Sailthru   4
Salesforce   4
Iterable   3
ExpertSender   3
Sparkpost   3
Braze   3
MailChimp   3

Campaigns

Click on a sender's logo to see just their emails. Click the message details to see the campaign. name 💥50-95% Off💥+EXTRA 15% Off ENDING⚠️ Fashion Nova   /   Mon Nov, 27 - 11:47pm name 2 HOURS LEFT: Up To 30% Off Sitewide Ends Tonight Todd Snyder   /   Mon Nov, 27 - 10:04pm name So many styles under $150!!! Rebecca Minkoff   /   Mon Nov, 27 - 8:05pm name 💻 Massive Cyber Monday Savings END SOON! The Brick   /   Mon Nov, 27 - 7:46pm name ⌛ LAST CHANCE: Sale ends at MIDNIGHT !!! Bohme   /   Mon Nov, 27 - 7:24pm name [SALE] Cyber Monday Get KeySmart   /   Mon Nov, 27 - 7:22pm name 🚨 ENDS TONIGHT! $2 Super Shock Shadows ColourPop   /   Mon Nov, 27 - 7:18pm name LAST CHANCE: 30% Off Every. Single. Thing. Allbirds   /   Mon Nov, 27 - 7:13pm name Last Call For Cyber Monday 🥃🥃 Todd Snyder   /   Mon Nov, 27 - 7:09pm name EVERYTHING🔥50-95% OFF🔥+EXTRA 10% Fashion Nova   /   Mon Nov, 27 - 6:52pm name 🔥⏳ Cyber Monday Sale ends in less than 12 hours ⏳🔥 TeeFury   /   Mon Nov, 27 - 6:30pm name 🚨 Cyber Monday Doorbusters Inside + 30% Off Sitewide & Free Shipping! U.S. Polo Assn   /   Mon Nov, 27 - 6:14pm name ⏰ Last Chance to Save 25% Bombas   /   Mon Nov, 27 - 6:08pm name Deals starting from just $10* Gymshark   /   Mon Nov, 27 - 4:27pm name It’s Back To Full Price Soon… Allbirds   /   Mon Nov, 27 - 4:09pm name YOUR Cyber Monday Sale Rhone   /   Mon Nov, 27 - 3:05pm name 🚨🚨50-95% OFF + EXTRA 10% OFF!!🚨🚨 Fashion Nova   /   Mon Nov, 27 - 2:47pm name Flatspot Black Friday - Sale Ends Today! Flatspot   /   Mon Nov, 27 - 2:31pm name Tick. Tock. 30% Off Sitewide Ends Soon. Todd Snyder   /   Mon Nov, 27 - 2:08pm name < 24 hrs left in our Black Friday sale! Vitaly   /   Mon Nov, 27 - 2:07pm name Cyber Monday Last Chance! ⏰ Natural Baby Shower   /   Mon Nov, 27 - 1:53pm name 📣Last Day 30% OFF Sitewide SALE! EightVape   /   Mon Nov, 27 - 1:20pm name 💥 Flash Sale Alert! Cyber Monday Doorbusters Unleashed + EXTRA 30% Off Site-wide U.S. Polo Assn   /   Mon Nov, 27 - 1:03pm name Huge Cyber Week Deals Are Happening Now! The Music Zoo   /   Mon Nov, 27 - 12:41pm name 🚨🚨🚨 Cyber Monday Sale is here 🚨🚨🚨 TeeFury   /   Mon Nov, 27 - 12:36pm name Our Black Friday sale ends today with ENA plushes + more! Fangamer   /   Mon Nov, 27 - 12:25pm name 25% Off and Selling Fast Bombas   /   Mon Nov, 27 - 12:16pm name New styles under $150 have been added! Rebecca Minkoff   /   Mon Nov, 27 - 12:02pm name ⏳📦 Cyber Monday Countdown: Your Exclusive 30% Off + Free Shipping Deal Awaits! U.S. Polo Assn   /   Mon Nov, 27 - 11:52am name GO GO GO! Cyber Monday Deals On NOW The Brick   /   Mon Nov, 27 - 11:24am name Disney | Kith for Mickey & Friends Cyber Monday Capsule Kith   /   Mon Nov, 27 - 10:59am name ⏰ 30% OFF ENDS TONIGHT! ⏰ Bohme   /   Mon Nov, 27 - 10:56am name Cyber Monday deals for Get KeySmart   /   Mon Nov, 27 - 10:34am name ⚡50-95% OFF⚡+⚡EXXXRA 10% OFF⚡ Fashion Nova   /   Mon Nov, 27 - 9:53am name TODAY ONLY! $2 Super Shock Shadows 🌈✨ ColourPop   /   Mon Nov, 27 - 9:26am name Final call – UP TO 50% OFF everything Mous   /   Mon Nov, 27 - 9:25am name Three Words: 30% Off Sitewide  Allbirds   /   Mon Nov, 27 - 8:10am name Cyber Monday: 25% Off 🎁 Everything 🎁 Bombas   /   Mon Nov, 27 - 7:13am name ONE DAY ONLY: 30% Off Sitewide Todd Snyder   /   Mon Nov, 27 - 7:12am name It's Monday! 25% off! Gaiam   /   Mon Nov, 27 - 7:06am name 24 HOURS ONLY: 50% OFF 100 Styles Rhone   /   Mon Nov, 27 - 7:05am name CYBER MONDAY IS HERE! 🩵⚡️ Natural Baby Shower   /   Mon Nov, 27 - 2:07am name 🎮 One more dungeon TeeFury   /   Mon Nov, 27 - 12:21am name CYBER MONDAY IS HERE ❗❗❗ Shop exclusive deals for savings up to 80% off! U.S. Polo Assn   /   Mon Nov, 27 - 12:03am
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