The Black Friday Fifty
BETA

We subscribed to fifty top online retailers' emails and wired all the campaigns they're sending into this real-time dashboard for the days before/after Black Friday and Cyber Monday 2023. Want to track these stats for your competitors? Use our new dashboard.

The results below are for Mon, Nov 13, 2023 only.
Clear this Filter

Daily Emails Sent   Filter the data below the chart by clicking on the red bar for any day.

19
Sat
Nov
4
21
Sun
Nov
5
17
Mon
Nov
6
19
Tue
Nov
7
20
Wed
Nov
8
19
Thu
Nov
9
17
Fri
Nov
10
18
Sat
Nov
11
22
Sun
Nov
12
23
Mon
Nov
13
18
Tue
Nov
14
22
Wed
Nov
15
19
Thu
Nov
16
19
Fri
Nov
17
20
Sat
Nov
18
23
Sun
Nov
19
26
Mon
Nov
20
27
Tue
Nov
21
30
Wed
Nov
22
36
Thu
Nov
23
46
Fri
Nov
24
33
Sat
Nov
25
32
Sun
Nov
26
44
Mon
Nov
27
28
Tue
Nov
28
22
Wed
Nov
29
21
Thu
Nov
30
17
Fri
Dec
1
16
Sat
Dec
2
20
Sun
Dec
3
17
Mon
Dec
4
19
Tue
Dec
5

Time of Day

All times Eastern Standard Time.
12
am 		2
am 		4
am 		6
am 		8
am 		10
am 		12
pm 		2
pm 		4
pm 		6
pm 		8
pm 		10
pm

Word Usage

Number of occurances of each word. Click on any word to filter the dashboard by that word.
for   6
off   6
up   3
sale   3
free   2
in   2
best   2
more   2
black   2
friday   2
bye   2
ends   2
all   2
now   2
the   2
out   2
our   2
origami   1
styles   1
clearance   1
chance   1
last   1
sweaters   1
szn   1
chilly   1
water   1
kith   1
of   1
coffee   1
style   1
monday   1
program   1
repellent   1
dripper   1
don't   1
soon   1
cozy   1
christmas   1
jackets   1
vests   1
down   1
hot   1
coming   1
flannel   1
hardy   1
ready   1
cwg   1
everything   1
tonight   1
jacket   1
spyder   1

Emoji Usage

Number of occurances of each emoji.
🎁 Gift 2
🚨 Rotating Light 2
✨ Sparkles 2
❄️ Snowflake 1
🤑 Money Mouth Face 1
🕷️ Spider 1
🖤 Black Heart 1
🔥 Fire 1
⏰ Alarm Clock 1

Symbol Usage

Number of occurances of each symbol.
! 9
% 7
$ 2
? 2

Most Common ESPs

Number of campaigns sent via each ESP.
Klaviyo   7
SendGrid   4
MailChimp   3
Sailthru   2
Sparkpost   2
Braze   2
Iterable   1
Salesforce   1
ExpertSender   1

Campaigns

Click on a sender's logo to see just their emails. Click the message details to see the campaign. name Don't Miss Out on Our 2-for Deals Proozy   /   Mon Nov, 13 - 8:04pm name NEW ARRIVALS featuring the MATTIE SET ❄️ Bohme   /   Mon Nov, 13 - 8:03pm name Looking for gifts under $25? 🎁 ColourPop   /   Mon Nov, 13 - 7:04pm name 75% Off ALL Sale🤑1000+ Markdowns! Fashion Nova   /   Mon Nov, 13 - 6:30pm name Bye-Bye, 25% Off Bombas   /   Mon Nov, 13 - 6:09pm name Gear up with Spyder's best! 🕷️ Proozy   /   Mon Nov, 13 - 4:59pm name 🎁Get a FREE Air Factory E-liquid now! EightVape   /   Mon Nov, 13 - 4:31pm name 🚨 Shop Now & Unlock 10% Savings + Free Ship 🚨 Proozy   /   Mon Nov, 13 - 3:05pm name ✨ Restock Alert! ✨ Level Up Mascara ColourPop   /   Mon Nov, 13 - 1:50pm name Early Black Friday Offers - hurry! 🖤 Natural Baby Shower   /   Mon Nov, 13 - 1:48pm name Our 10 Best Flame 🔥 Tops! The Music Zoo   /   Mon Nov, 13 - 1:15pm name Holiday Sale Day 1: Vampire Survivors is here! Fangamer   /   Mon Nov, 13 - 12:24pm name HOBO will never go out of style Rebecca Minkoff   /   Mon Nov, 13 - 12:16pm name Monday Program™ | Kith for ORIGAMI Coffee Dripper Kith   /   Mon Nov, 13 - 11:06am name 20% Off Water-Repellent Styles Allbirds   /   Mon Nov, 13 - 10:34am name Chilly Szn🥶50% Off ALL Sweaters! Fashion Nova   /   Mon Nov, 13 - 10:30am name LAST CHANCE: 30% OFF CLEARANCE ENDS SOON ⏰ Bohme   /   Mon Nov, 13 - 10:30am name 2 for $40 CWG 1/4 Zip | 2 for $38 adidas Joggers | $42 Spyder Jacket & More! Proozy   /   Mon Nov, 13 - 10:29am name Ends Tonight: 25% Off Everything Bombas   /   Mon Nov, 13 - 10:18am name Ready for the Black Friday Sale? Gymshark   /   Mon Nov, 13 - 9:48am name Cozy Up in Hardy Flannel Rhone   /   Mon Nov, 13 - 7:08am name COMING IN HOT: Down Vests, Jackets + More Todd Snyder   /   Mon Nov, 13 - 7:06am name Christmas meditation TeeFury   /   Mon Nov, 13 - 12:22am
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