The Black Friday Fifty
BETA

We subscribed to fifty top online retailers' emails and wired all the campaigns they're sending into this real-time dashboard for the days before/after Black Friday and Cyber Monday 2023. Want to track these stats for your competitors? Use our new dashboard.

The results below are for emails that include "winter" in the subject line.
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Daily Emails Sent with "winter" in the Subject Line  Filter the data below the chart by clicking on the red bar for any day.

2
Sat
Nov
4
0
Sun
Nov
5
1
Mon
Nov
6
1
Tue
Nov
7
0
Wed
Nov
8
0
Thu
Nov
9
0
Fri
Nov
10
0
Sat
Nov
11
0
Sun
Nov
12
0
Mon
Nov
13
1
Tue
Nov
14
1
Wed
Nov
15
1
Thu
Nov
16
0
Fri
Nov
17
0
Sat
Nov
18
0
Sun
Nov
19
0
Mon
Nov
20
0
Tue
Nov
21
1
Wed
Nov
22
0
Thu
Nov
23
0
Fri
Nov
24
1
Sat
Nov
25
0
Sun
Nov
26
0
Mon
Nov
27
0
Tue
Nov
28
0
Wed
Nov
29
1
Thu
Nov
30
1
Fri
Dec
1
0
Sat
Dec
2
1
Sun
Dec
3
0
Mon
Dec
4
1
Tue
Dec
5

Time of Day

All times Eastern Standard Time.
12
am 		2
am 		4
am 		6
am 		8
am 		10
am 		12
pm 		2
pm 		4
pm 		6
pm 		8
pm 		10
pm

Word Usage

Number of occurances of each word. Click on any word to filter the dashboard by that word.
winter   87
off   22
sale   19
the   14
new   10
extra   10
our   8
blowout   8
on   7
with   7
to   7
more   6
your   6
in   6
up   6
style   6
for   5
and   5
s   4
save   4
capsule   4
flatspot   4
is   4
monogram   4
here   4
savings   4
everything   4
now   4
out   4
an   4
clearance   3
a   3
shop   3
blow   3
pieces   3
final   3
arrivals   3
alert   3
online   3
site   2
look   2
closer   2
outerwear   2
cozy   2
this   2
wear   2
of   2
added   2
lines   2
enjoy   2
layering   2

Emoji Usage

Number of occurances of each emoji.
❄️ Snowflake 14
🌨️ Snow Cloud 5
💥 Boom 4
💙 Blue Heart 3
⛄ Snowman Without Snow 3
🎉 Tada 3
❗ Exclamation 2
📣 Mega 1
‼️ Bangbang 1
⚠️ Warning 1
💸 Money With Wings 1
🧥 Coat 1
🎁 Gift 1
🔓 Unlock 1
🚨 Rotating Light 1
⏰ Alarm Clock 1
🔥 Fire 1
🌬️ Wind Blowing Face 1
⬆️ Arrow Up 1
👋 Wave 1
⚡ Zap 1
🌟 Star2 1
🕷️ Spider 1

Symbol Usage

Number of occurances of each symbol.
! 29
% 22
$ 1
? 1

Most Common ESPs

Number of campaigns sent via each ESP.
Klaviyo   32
Listrak   23
Sailthru   9
Braze   6
Sparkpost   5
Salesforce   5
MailChimp   1
Iterable   1
SendGrid   1

Campaigns

Click on a sender's logo to see just their emails. Click the message details to see the campaign. name The Hottest Pieces from Winter Capsule 03 Vitaly   /   Sat Mar, 2 - 6:00pm name 📣 Put away those winter coats, spring new arrivals are here! U.S. Polo Assn   /   Fri Mar, 1 - 12:03pm name WINTER CAPSULE 03 — 8 new icy pieces Vitaly   /   Tue Feb, 20 - 3:17pm name Winter’s Still Winter-ing Bombas   /   Tue Feb, 20 - 10:24am name Say bye to dry winter skin 👋 ColourPop   /   Sat Feb, 3 - 1:11pm name Yes, You Can Hike in the Winter Bombas   /   Thu Feb, 1 - 2:10pm name ❗Final Reminder: Extra 20% Off Everything – Winter Sale Ends Tonight❗ U.S. Polo Assn   /   Thu Jan, 25 - 6:03pm name 🌟 Classic Winter Style: Extra 20% Off Polo Shirts and More! U.S. Polo Assn   /   Wed Jan, 24 - 2:02pm name Ur Winter 2024 Jacket Guide🌨️ Fashion Nova   /   Mon Jan, 22 - 10:29am name 💙 Beat the winter blues with our winter sale! 💙 U.S. Polo Assn   /   Mon Jan, 22 - 10:05am name ⛄ ❄️ Unleash your winter style with our must-have essentials! U.S. Polo Assn   /   Sun Jan, 21 - 2:02pm name Winter Blowout💥50-60% OFF💥 Fashion Nova   /   Fri Jan, 19 - 6:47pm name Mix and match your winter wardrobe with unbeatable discounts on essentials! U.S. Polo Assn   /   Fri Jan, 19 - 12:03pm name 6 NEW future-proof accessories — Winter Capsule 02 Vitaly   /   Thu Jan, 18 - 2:31pm name 🌨️ Winter Wardrobe Bliss: Take an EXTRA 20% off Site-wide! U.S. Polo Assn   /   Thu Jan, 18 - 10:07am name Bundle Up in Style: Extra 20% Off Winter Accessories, Beanies and Outerwear! U.S. Polo Assn   /   Wed Jan, 17 - 12:03pm name ⛄ ❄️ Winter Faves Unveiled! Extra 20% Off Sweaters, Sweatshirts and More! U.S. Polo Assn   /   Tue Jan, 16 - 6:01pm name ⚡ Flash Winter Sale Alert: Extra 20% Off Everything – Don't Miss Out! U.S. Polo Assn   /   Sun Jan, 14 - 12:02pm name New: Slippers Made for Winter Bombas   /   Sat Jan, 13 - 10:18am name 🎉 Save Big this Winter! Get an Extra 20% Off Everything + 35% Off Clearance – No Code Required! U.S. Polo Assn   /   Fri Jan, 12 - 12:06pm name 🚨 Final Hours Alert! Winter Blowout Sale Ends Tonight! U.S. Polo Assn   /   Thu Jan, 11 - 10:15am name ⬆️ Elevate your winter layers: Shop our Winter Blowout Sale! U.S. Polo Assn   /   Wed Jan, 10 - 3:03pm name The Best Winter-To-Spring Fabric Todd Snyder   /   Tue Jan, 9 - 7:16am name FINAL CALL: Shop the Winter Sale Rhone   /   Tue Jan, 9 - 7:07am name 🌬️ Conquer Winter in Comfort with Our Winter Blowout Sale! U.S. Polo Assn   /   Mon Jan, 8 - 10:17am name ❄️ Cozy Sundays, Cooler Prices! Winter Blow Out: Extra 35% Off Clearance! U.S. Polo Assn   /   Sun Jan, 7 - 2:02pm name ❄️3 Winter Outfit Ideas ❄️ Bohme   /   Sun Jan, 7 - 12:35pm name Winter Monogram 2023 | Resort Dressing Kith   /   Sat Jan, 6 - 10:59am name Sweater weather savings are here! Dive into our Winter Blow Out Sale! U.S. Polo Assn   /   Sat Jan, 6 - 10:05am name JIM CLASS: How To Wear White In Winter Todd Snyder   /   Sat Jan, 6 - 7:07am name Winter 2023 | Seasonal Layering Kith   /   Fri Jan, 5 - 1:17pm name 🔥 Turn up the heat on savings! Winter Blow Out Sale is here! U.S. Polo Assn   /   Fri Jan, 5 - 12:03pm name 🌨️50-60% OFF🌨️Winter BLOWOUT! Fashion Nova   /   Thu Jan, 4 - 6:30pm name New Lines Added - Flatspot Winter Sale Flatspot   /   Wed Jan, 3 - 2:31pm name ⛄ Dive into Winter Style! 25% Off Everything + Clearance Finds U.S. Polo Assn   /   Tue Jan, 2 - 6:01pm name Dry winter skin holy grails 💙 ColourPop   /   Tue Jan, 2 - 1:38pm name Our Winter End of Season Sale Is On Rhone   /   Tue Jan, 2 - 7:15am name 🌨️ Chill & Thrill: Winter Sale is ON! 🎉 U.S. Polo Assn   /   Sun Dec, 31 - 2:01pm name Clock’s ticking on Winter Sale ⏰ Gymshark   /   Sun Dec, 31 - 9:54am name Winter sale: up to 50% off your Mous favourites Mous   /   Sat Dec, 30 - 5:00pm name 🎉 Let the Winter Savings Begin! Enjoy an EXTRA 25% off site-wide! U.S. Polo Assn   /   Fri Dec, 29 - 10:18am name 50% Off Winter Blowout❄️Going FAST‼️ Fashion Nova   /   Thu Dec, 28 - 6:30pm name 🔓 Unlock Winter Savings: Buy More, Save More Now! U.S. Polo Assn   /   Wed Dec, 27 - 12:02pm name ❄️ Chill in Style: Buy More, Save More on Winter Fashion! U.S. Polo Assn   /   Tue Dec, 26 - 6:02pm name New Lines Added - Flatspot Winter Sale Flatspot   /   Tue Dec, 26 - 2:30pm name Up to 50% off in our winter sale! Mous   /   Tue Dec, 26 - 12:10pm name Get an extra 40% off the Winter Sale Gymshark   /   Tue Dec, 26 - 11:53am name 💥60% Off💥Winter BLOWOUT! Fashion Nova   /   Sun Dec, 24 - 6:28pm name The perfect tinted moisturizer for winter ❄️ ColourPop   /   Sat Dec, 23 - 12:06pm name Winter 2023 | Monogram Dressing Kith   /   Sat Dec, 23 - 11:09am name Winter 2023 | Home Kith   /   Fri Dec, 22 - 11:12am name Beat the Winter Blues with New Arrivals Rhone   /   Fri Dec, 22 - 7:13am name ❄️60% OFF WINTER BLOWOUT❄️ Fashion Nova   /   Thu Dec, 21 - 6:30pm name Color Your Winter: Brave the cold with bright hues Bohme   /   Thu Dec, 21 - 11:53am name Flatspot Winter Sale - Save up to 70% Flatspot   /   Wed Dec, 20 - 2:30pm name NEW ARRIVALS for those winter days Bohme   /   Tue Dec, 19 - 7:01pm name 🎁❄️🧥 Gift the joy of winter layers! U.S. Polo Assn   /   Tue Dec, 19 - 6:01pm name Winter Monogram 2023 Kith   /   Fri Dec, 15 - 10:54am name Winter-Ready Deals Starting At $6💸 Fashion Nova   /   Fri Dec, 15 - 10:30am name A Closer Look | Winter Monogram 2023 Kith   /   Thu Dec, 14 - 5:42pm name The perfect winter glam ❄️ ColourPop   /   Thu Dec, 14 - 1:10pm name It’s Giving Winter Whites Rebecca Minkoff   /   Thu Dec, 14 - 12:18pm name Flatspot Winter Sale - Online Now Flatspot   /   Wed Dec, 13 - 2:30pm name Shop Huge Winter Deals on PRS! The Music Zoo   /   Wed Dec, 13 - 1:10pm name Enjoy 60% Off Winter Trends!❄️ Fashion Nova   /   Tue Dec, 12 - 6:30pm name NEW: 8 ICY pieces for Winter Capsule 01 Vitaly   /   Tue Dec, 12 - 3:06pm name TODD’S PICKS: 5 Winter Style Hacks Todd Snyder   /   Mon Dec, 11 - 7:06am name 30% Off New Colors: A Winter Miracle Allbirds   /   Sun Dec, 10 - 10:34am name Coats To See You Through Winter Todd Snyder   /   Sat Dec, 9 - 7:10am name Our #1 Cozy Material for Winter Bombas   /   Wed Dec, 6 - 10:18am name Winter 2023 | Transitional Layering Kith   /   Tue Dec, 5 - 4:56pm name Winter Trend Alert ⚠️ Bohme   /   Sun Dec, 3 - 12:19pm name Winter 2023 Delivery II Kith   /   Fri Dec, 1 - 10:58am name A Closer Look | Winter 2023 Delivery II Kith   /   Thu Nov, 30 - 3:06pm name BLACK FRIDAY 2023: Fall and Winter Wear Rhone   /   Sat Nov, 25 - 7:35am name Polar Skate Co. Winter ‘23 - Online Now Flatspot   /   Wed Nov, 22 - 2:30pm name Your Winter Uniform? Long Underwear Bombas   /   Thu Nov, 16 - 10:11am name Autumn Winter ‘23 Columbia Jackets: Online Now Flatspot   /   Wed Nov, 15 - 2:30pm name Winter 2023 | Seasonal Outerwear Kith   /   Tue Nov, 14 - 4:51pm name The Winter Coat Guide Is Here Todd Snyder   /   Tue Nov, 7 - 7:05am name Winter Warmup❄️40% Off SITEWIDE! Fashion Nova   /   Mon Nov, 6 - 7:02pm name Warm up this winter with Spyder jackets! 🕷️ Proozy   /   Sat Nov, 4 - 8:05pm name Winter Classics 2023 Kith   /   Sat Nov, 4 - 11:06am
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