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The Black Friday Fifty
BETA

We subscribed to fifty top online retailers' emails and wired all the campaigns they're sending into this real-time dashboard for the days before/after Black Friday and Cyber Monday 2023. Want to track these stats for your competitors? Use our new dashboard.

The results below are for emails that include "light" in the subject line.
Clear this Filter

Daily Emails Sent with "light" in the Subject Line  Filter the data below the chart by clicking on the red bar for any day.

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Time of Day

All times Eastern Standard Time.
12
am 		2
am 		4
am 		6
am 		8
am 		10
am 		12
pm 		2
pm 		4
pm 		6
pm 		8
pm 		10
pm

Word Usage

Number of occurances of each word. Click on any word to filter the dashboard by that word.
spotlight   12
twilight   10
the   8
off   7
back   4
delights   4
collection   4
for   4
sale   4
more   4
and   3
your   3
new   3
on   3
of   3
lightning   3
top   3
this   3
is   2
await   2
highlights   2
edie   2
our   2
under   2
site   2
discounts   2
highlight   2
namm   2
extra   2
delight   2
zip   2
to   2
wide   2
tmr   2
stock   2
in   2
issue   2
ft   2
brand   2
a   2
supplements   2
bright   1
merry   1
surprises   1
season   1
com   1
'tis   1
om   1
day   1
alex   1
lifeson   1

Emoji Usage

Number of occurances of each emoji.
🌲 Evergreen Tree 4
🌟 Star2 3
✨ Sparkles 3
🎁 Gift 2
⚑ Zap 2
🎬 Clapper 2
πŸ’‹ Kiss 1
πŸ’” Broken Heart 1
⚠️ Warning 1
🀩 Grinning Face With Star Eyes 1
πŸŒ™ Crescent Moon 1
πŸŽ„ Christmas Tree 1
πŸ›’ Shopping Trolley 1
πŸ“¦ Package 1
🚘 Oncoming Automobile 1

Symbol Usage

Number of occurances of each symbol.
! 17
% 6
$ 4
? 2

Most Common ESPs

Number of campaigns sent via each ESP.
Klaviyo   21
Listrak   7
Braze   4
MailChimp   3
Sparkpost   2
SendGrid   2
ExpertSender   2
Salesforce   1
Attentive   1
Iterable   1

Campaigns

Click on a sender's logo to see just their emails. Click the message details to see the campaign. name Spotlight on: Rhone Women’s Collection Rhone   /   Wed May, 15 - 7:09am name Spotlight on: The Darren Mini Top Zip Crossbody Rebecca Minkoff   /   Sun May, 5 - 12:02pm name The Twilight Palette is BACK bestie! 🌲 ColourPop   /   Mon Apr, 29 - 10:05am name We’re obsessed with Twilight Lip Oils πŸ’‹ ColourPop   /   Fri Apr, 26 - 1:20pm name 🩸 BACK IN STOCK: Twilight 🩸 ColourPop   /   Thu Apr, 25 - 1:17pm name RESTOCKING TMR: Twilight 🌲 ColourPop   /   Wed Apr, 24 - 1:05pm name The Right Way To Wear Light Denim Todd Snyder   /   Fri Apr, 19 - 7:03am name Make your highlight pop 🌟 ColourPop   /   Sat Apr, 13 - 12:05pm name 🌟 Your Weekly Style Spotlight: Must-Have Picks! U.S. Polo Assn   /   Tue Apr, 9 - 6:04pm name Color Spotlight: Stone Rebecca Minkoff   /   Sun Apr, 7 - 12:00pm name God of lightning and thunder TeeFury   /   Mon Mar, 25 - 12:04am name Highlights of our Friends & Family sale Gymshark   /   Thu Mar, 14 - 12:18pm name Women's History Month | Brand Spotlight Kith   /   Wed Mar, 13 - 2:38pm name Spotlight on: The Surplus Collection! Rebecca Minkoff   /   Sun Mar, 10 - 12:14pm name More Daylight, More Savings: Up to 15% Off Bombas   /   Sun Mar, 10 - 11:18am name Couldn't snag Twilight? πŸ’” ColourPop   /   Fri Mar, 1 - 7:07pm name 🌲 BACK IN STOCK: Twilight Collection 🌲 ColourPop   /   Thu Feb, 29 - 1:07pm name OMG - Twilight restocks tmr! 🩸 ColourPop   /   Wed Feb, 28 - 7:14pm name ⚠️ PSA: Twilight is BACK this week! ColourPop   /   Mon Feb, 26 - 3:03pm name Beard Vape Co. Delights: 20% Off – Limited Time!🀩 EightVape   /   Sun Feb, 25 - 5:31pm name Artist Spotlight Giveaway β€” Showcasing the Work of Xavier Allen Vitaly   /   Sat Feb, 17 - 12:04pm name Under the spotlight: Tops Gymshark   /   Tue Feb, 13 - 9:26am name Lightweights for Tough Workouts Bombas   /   Thu Feb, 8 - 10:25am name Top Flight Vest: Weatherproof Your Swing Rhone   /   Mon Feb, 5 - 7:14am name Supplements Issue #008 - ft. PFW, A Designer Spotlight and a Staff Outing Vitaly   /   Wed Jan, 31 - 5:06pm name πŸŒ™ Nighttime Delights: One-Night-Only Discounts Await The Brick   /   Tue Jan, 30 - 7:44am name Custom Shop New Arrivals & NAMM Highlights! The Music Zoo   /   Fri Jan, 26 - 12:10pm name NAMM Day 1: Alex Lifeson Limelight Guitar, John Mayer OM45 & More! The Music Zoo   /   Thu Jan, 25 - 8:52pm name Twilight drops at Ulta.com this Sunday! 🩸 ColourPop   /   Fri Jan, 12 - 1:35pm name NEW! Twilight x ColourPop Collection ✨ ColourPop   /   Thu Jan, 11 - 1:04pm name Sale Spotlight: Edie Woven Shoulder Bag Rebecca Minkoff   /   Sat Dec, 23 - 12:00pm name 🌟 'Tis the Season: 20% Off Site-Wide Delights Await! πŸŽ„ U.S. Polo Assn   /   Tue Dec, 12 - 6:02pm name ✨🎁 Merry & Bright: $10 & $20 Surprises + Extra 20% Off for Festive Delight! U.S. Polo Assn   /   Tue Dec, 5 - 6:04pm name ✨ 🎁 Gifts Under $20: Delightful Finds for Him and Her! U.S. Polo Assn   /   Sat Dec, 2 - 2:04pm name Sale Spotlight: Edie Top Handles 55% off! Rebecca Minkoff   /   Tue Nov, 28 - 12:21pm name πŸ›’ Dive into Black Friday: Doorbusters, Discounts, Delight + Extra 25% Off Site-Wide U.S. Polo Assn   /   Fri Nov, 24 - 2:03pm name ⚑ Deals fast as lightning! $100 off this 50" 4K Smart TV! The Brick   /   Wed Nov, 22 - 10:45am name Unwrap Unexpected Delights - Hot & Cold Box! πŸ“¦ Proozy   /   Wed Nov, 15 - 5:02pm name Delorean 🚘 ⚑️ Struck by lightning TeeFury   /   Sat Nov, 11 - 12:19am name $19.99 Lightweight 1/4 Zip | $25 + FS CWG Flannel | $32 Eddie Bauer Jacket & More! Proozy   /   Fri Nov, 10 - 11:11am name anOnlyChild | Brand Spotlight Kith   /   Thu Nov, 9 - 11:12am name Supplements Issue #004 - ft. New Music, The Office & Our Community Highlight Vitaly   /   Wed Nov, 8 - 7:00pm name Crowded Freeways? Canceled Flights? Allbirds   /   Tue Nov, 7 - 10:37am name 🎬 Lights, Camera, Sale...for 48 hours 🎬 TeeFury   /   Tue Nov, 7 - 12:34am
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