The Black Friday Fifty
BETA

We subscribed to fifty top online retailers' emails and wired all the campaigns they're sending into this real-time dashboard for the days before/after Black Friday and Cyber Monday 2023. Want to track these stats for your competitors? Use our new dashboard.

The results below are for emails that include "collection" in the subject line.
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Daily Emails Sent with "collection" in the Subject Line  Filter the data below the chart by clicking on the red bar for any day.

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Nov
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1
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5

Time of Day

All times Eastern Standard Time.
12
am 		2
am 		4
am 		6
am 		8
am 		10
am 		12
pm 		2
pm 		4
pm 		6
pm 		8
pm 		10
pm

Word Usage

Number of occurances of each word. Click on any word to filter the dashboard by that word.
collection   36
the   16
off   7
new   6
our   5
in   4
spring   4
commuter   3
on   3
of   3
introducing   3
fw   2
is   2
now   2
from   2
bpm   2
your   2
savings   2
limited   2
x   2
twilight   2
just   2
rhone   2
women's   2
black   2
for   2
collab   1
biggest   1
today   1
only   1
here   1
piece   1
modernist   1
italy   1
rico   1
expanding   1
scifi   1
restocked   1
darren   1
fresh   1
colourpop   1
vitaly   1
sneak   1
year   1
ultimate   1
bogo   1
offer   1
time   1
bauer   1
eddie   1
huge   1

Emoji Usage

Number of occurances of each emoji.
🔥 Fire 2
‼️ Bangbang 2
🌲 Evergreen Tree 2
❤️ Heart 2
💖 Sparkling Heart 1
👽 Alien 1
✨ Sparkles 1
💰 Moneybag 1

Symbol Usage

Number of occurances of each symbol.
! 10
% 6
$ 2

Most Common ESPs

Number of campaigns sent via each ESP.
Klaviyo   15
Braze   8
SendGrid   6
Sparkpost   1
Listrak   1
MailChimp   1
Attentive   1
ExpertSender   1
Salesforce   1
Iterable   1
Sailthru   1

Campaigns

Click on a sender's logo to see just their emails. Click the message details to see the campaign. name Sneak Peek: Rhone Women's Collection Rhone   /   Fri Apr, 19 - 7:08am name New in active: The Backspin Collection Rhone   /   Thu Apr, 18 - 7:02am name Top Picks — Spring ‘24 Collection Vitaly   /   Mon Apr, 15 - 6:05pm name 50% OFF Spring Collection!🔥 Fashion Nova   /   Fri Apr, 12 - 6:43pm name The Black Hive Collection 2.0 Bombas   /   Fri Apr, 5 - 10:11am name Coming Soon: Women's Collection Launch Rhone   /   Fri Apr, 5 - 10:03am name ‼️50% OFF EVERYTHING COLLECTION‼️ Fashion Nova   /   Fri Mar, 29 - 9:17pm name Your Personal Rhone Collection Rhone   /   Fri Mar, 29 - 7:08am name The 50% Off Spring Collection🔥 Fashion Nova   /   Tue Mar, 26 - 6:58pm name Spotlight on: The Surplus Collection! Rebecca Minkoff   /   Sun Mar, 10 - 12:14pm name Our Favorite Tote from the Edie Collection Rebecca Minkoff   /   Fri Mar, 8 - 12:12pm name Introducing the Soft Collection. Rebecca Minkoff   /   Mon Mar, 4 - 12:16pm name INTRODUCING WHITE LABEL - NEW COLLECTION AVAILABLE NOW! U.S. Polo Assn   /   Mon Mar, 4 - 12:01pm name Our Best-Selling Commuter® Collection Rhone   /   Sun Mar, 3 - 8:09am name 🌲 BACK IN STOCK: Twilight Collection 🌲 ColourPop   /   Thu Feb, 29 - 1:07pm name Supplements Issue #010 - ft. BTS of our Spring collection, new music & the office Vitaly   /   Wed Feb, 28 - 7:07pm name NEW: The Base Training Collection Rhone   /   Wed Feb, 21 - 7:05am name Everyone needs one in their collection! The Music Zoo   /   Mon Feb, 12 - 9:13am name B1G1 50% off on featured collections TeeFury   /   Tue Feb, 6 - 12:19pm name Introducing the Infinity Collection Rebecca Minkoff   /   Thu Feb, 1 - 6:15pm name New Patterns for the Commuter Collection Rhone   /   Thu Jan, 25 - 7:09am name JUST DROPPED: Valentine's Day Collection 💖 ColourPop   /   Thu Jan, 18 - 1:12pm name ❤️ Vday Collection drops tmr! ❤️ ColourPop   /   Wed Jan, 17 - 1:02pm name Today ONLY 👽 $5 off SCIFI Collection! TeeFury   /   Mon Jan, 15 - 3:17am name Just Restocked: The Commuter Collection Rhone   /   Sun Jan, 14 - 8:06am name Fresh From Italy: The Modernist Collection Todd Snyder   /   Fri Jan, 12 - 2:02pm name NEW! Twilight x ColourPop Collection ✨ ColourPop   /   Thu Jan, 11 - 1:04pm name The Darren Collection Is Expanding! Rebecca Minkoff   /   Fri Dec, 15 - 12:06pm name Rico x Vitaly 3 Piece Collection IS HERE — Our Biggest Collab Of the Year Vitaly   /   Wed Dec, 6 - 3:05pm name Limited Edition: Eucalyptus Collection Allbirds   /   Tue Dec, 5 - 10:35am name Savings Alert💰60% Off Collection! Fashion Nova   /   Wed Nov, 29 - 10:32am name Get 30% Off Our FW23 BPM collection during Black Friday Vitaly   /   Sun Nov, 26 - 6:45pm name The FW23 BPM Collection in review Vitaly   /   Sat Nov, 11 - 5:00pm name 3 For $30 - Refresh Your Sandal Collection Now! Proozy   /   Thu Nov, 9 - 8:03pm name Shop the Ultimate Collection of Jet-Setter Essentials Rebecca Minkoff   /   Wed Nov, 8 - 12:17pm name Huge savings on Eddie Bauer collection Proozy   /   Mon Nov, 6 - 8:04pm name Limited Time Offer: BOGO Free Collection Proozy   /   Sun Nov, 5 - 8:04pm
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