The Black Friday Fifty
BETA

We subscribed to fifty top online retailers' emails and wired all the campaigns they're sending into this real-time dashboard for the days before/after Black Friday and Cyber Monday 2023. Want to track these stats for your competitors? Use our new dashboard.

The results below are for emails that include "back" in the subject line.
Clear this Filter

Daily Emails Sent with "back" in the Subject Line  Filter the data below the chart by clicking on the red bar for any day.

0
Sat
Nov
4
0
Sun
Nov
5
0
Mon
Nov
6
0
Tue
Nov
7
0
Wed
Nov
8
2
Thu
Nov
9
0
Fri
Nov
10
0
Sat
Nov
11
0
Sun
Nov
12
0
Mon
Nov
13
0
Tue
Nov
14
1
Wed
Nov
15
2
Thu
Nov
16
0
Fri
Nov
17
1
Sat
Nov
18
0
Sun
Nov
19
0
Mon
Nov
20
0
Tue
Nov
21
1
Wed
Nov
22
0
Thu
Nov
23
1
Fri
Nov
24
0
Sat
Nov
25
0
Sun
Nov
26
1
Mon
Nov
27
0
Tue
Nov
28
0
Wed
Nov
29
0
Thu
Nov
30
0
Fri
Dec
1
0
Sat
Dec
2
0
Sun
Dec
3
0
Mon
Dec
4
0
Tue
Dec
5

Time of Day

All times Eastern Standard Time.
12
am 		2
am 		4
am 		6
am 		8
am 		10
am 		12
pm 		2
pm 		4
pm 		6
pm 		8
pm 		10
pm

Word Usage

Number of occurances of each word. Click on any word to filter the dashboard by that word.
back   38
in   12
the   12
stock   11
is   8
are   6
your   4
backpacks   4
to   3
of   3
off   3
you   3
s   3
that   3
sale   3
it's   2
a   2
and   2
black   2
for   2
family   2
coming   2
favorite   2
on   2
twilight   2
week   2
polo   2
it   2
finally   2
faves   2
friday   2
she's   2
not   2
backpack   2
short   2
socks   2
collection   2
all   2
lip   1
up   1
more   1
montauk   1
cashmere   1
nov   1
dewbacks   1
adventure   1
sea   1
dune   1
every   1
like   1
dress   1

Emoji Usage

Number of occurances of each emoji.
⭐ Star 5
🌲 Evergreen Tree 2
🚨 Rotating Light 2
🍯 Honey Pot 2
πŸ›οΈ Shopping Bags 1
❀️ Heart 1
⚠️ Warning 1
πŸŽ‰ Tada 1
πŸ’ͺ Muscle 1
πŸš— Car 1
🏜️ Desert 1
πŸ”₯ Fire 1
πŸš€ Rocket 1
πŸŽ… Santa 1
🌈 Rainbow 1
πŸ‘€ Eyes 1

Symbol Usage

Number of occurances of each symbol.
! 16
% 4
? 1
$ 0

Most Common ESPs

Number of campaigns sent via each ESP.
Klaviyo   16
Braze   9
Sparkpost   7
MailChimp   4
Salesforce   3
Attentive   2
SendGrid   1
ExpertSender   1
Iterable   1

Campaigns

Click on a sender's logo to see just their emails. Click the message details to see the campaign. name New in active: The Backspin Collection Rhone   /   Thu Apr, 18 - 7:02am name SHE'S BACK! ⭐⭐⭐⭐⭐ Bohme   /   Sat Apr, 13 - 10:53am name Hurry, Half Calf Is Back Bombas   /   Thu Apr, 11 - 10:14am name Not all backpacks are created equal Mous   /   Wed Apr, 10 - 5:45pm name Short Socks Are So Back Bombas   /   Tue Apr, 9 - 10:10am name Order your perfect everyday backpack Mous   /   Thu Apr, 4 - 5:44pm name Back in Stock: Reign’s Key Colors Rhone   /   Thu Apr, 4 - 7:07am name Earn 20% Shop Cash back on all your faves! πŸ›οΈ ColourPop   /   Wed Apr, 3 - 1:30pm name It's not a dream - the Everly Brothers J-180 is back! The Music Zoo   /   Tue Mar, 26 - 1:15pm name Ur Faves Are BACK!❀️ Fashion Nova   /   Sun Mar, 24 - 10:31am name Back by Demand: The Gotham Pant Slim Rhone   /   Wed Mar, 20 - 7:11am name Friends & Family sale coming BACK Gymshark   /   Sun Mar, 10 - 10:37am name Your favorite jeans are BACK !!! Bohme   /   Wed Mar, 6 - 12:14pm name Best-Selling Yamaha Revstars Back in Stock! The Music Zoo   /   Mon Mar, 4 - 12:01pm name 🌲 BACK IN STOCK: Twilight Collection 🌲 ColourPop   /   Thu Feb, 29 - 1:07pm name ⚠️ PSA: Twilight is BACK this week! ColourPop   /   Mon Feb, 26 - 3:03pm name One of our favorite PRS guitars is back in stock! The Music Zoo   /   Mon Feb, 26 - 12:41pm name πŸŽ‰ We're Back on Instagram! TeeFury   /   Mon Feb, 26 - 1:02am name Rainproof backpacks Mous   /   Sun Feb, 25 - 2:03pm name An Item You Loved Is Back! Rebecca Minkoff   /   Sun Feb, 25 - 12:00pm name Back in Stock: the Pursuit Short Rhone   /   Sat Feb, 24 - 8:10am name Chunky, Cushy, Finally Back in Stock Bombas   /   Thu Feb, 22 - 10:11am name Summerweight Shirts Are Back Todd Snyder   /   Thu Feb, 22 - 7:19am name Backpacks that work for you πŸ’ͺ Gymshark   /   Fri Feb, 16 - 9:28am name Back to the Japan temple πŸš— TeeFury   /   Thu Feb, 8 - 12:02am name Back in Stock: Sunday Slippers Bombas   /   Sun Feb, 4 - 10:27am name 🚨 ATTENTION: BACK IN STOCK 🚨 Gymshark   /   Sun Feb, 4 - 9:09am name that dress you like? she's BACK! Bohme   /   Sat Feb, 3 - 11:04am name The backpack for every adventure Mous   /   Fri Feb, 2 - 2:31pm name The dune sea dewbacks 🏜️ TeeFury   /   Thu Jan, 25 - 12:21am name IT’S BACK: The Cashmere Montauk Polo Todd Snyder   /   Sun Jan, 21 - 7:02am name They’re Back: Week of Bombas Packs Bombas   /   Sun Jan, 7 - 10:20am name Back In Stock: Pixar Socks Bombas   /   Thu Jan, 4 - 10:23am name πŸ”₯ Geek Bar Pulse 15000 is Finally Back! EightVape   /   Fri Dec, 29 - 12:41pm name Tonies Back in Stock! πŸš€πŸŽ… Natural Baby Shower   /   Tue Dec, 12 - 1:50pm name It’s Back To Full Price Soon… Allbirds   /   Mon Nov, 27 - 4:09pm name 25% Off: A Black Friday Sale That Gives Back Bombas   /   Fri Nov, 24 - 7:26am name The Regan Family Is Back and 60% off! Rebecca Minkoff   /   Wed Nov, 22 - 8:03pm name 🍯 BACK IN STOCK: Hunny Pot Lip Duo 🍯 ColourPop   /   Sat Nov, 18 - 12:18pm name Your fave OG shades of BFF Mascara are back! 🌈 ColourPop   /   Thu Nov, 16 - 1:07pm name It's Back: The Commuter Long Sleeve Polo Rhone   /   Thu Nov, 16 - 7:05am name Up to 30% off backpacks and more! Mous   /   Wed Nov, 15 - 6:03pm name The Black Friday Sale is coming back Nov 16th πŸ‘€ Gymshark   /   Thu Nov, 9 - 10:54am name BACK. BACK. BACK: The Basecamp Shirt Todd Snyder   /   Thu Nov, 9 - 7:06am
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