The Black Friday Fifty
BETA

We subscribed to fifty top online retailers' emails and wired all the campaigns they're sending into this real-time dashboard for the days before/after Black Friday and Cyber Monday 2023. Want to track these stats for your competitors? Use our new dashboard.

The results below are for emails that include "top" in the subject line.
Clear this Filter

Daily Emails Sent with "top" in the Subject Line  Filter the data below the chart by clicking on the red bar for any day.

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5

Time of Day

All times Eastern Standard Time.
12
am 		2
am 		4
am 		6
am 		8
am 		10
am 		12
pm 		2
pm 		4
pm 		6
pm 		8
pm 		10
pm

Word Usage

Number of occurances of each word. Click on any word to filter the dashboard by that word.
top   23
tops   14
our   7
off   7
for   6
sale   5
picks   4
spring   4
the   4
on   3
u   3
to   3
that   3
bogo   3
free   3
this   3
bottoms   3
best   2
trends   2
spotlight   2
any   2
up   2
new   2
in   2
must   2
last   2
have   2
these   2
stop   2
rated   2
need   2
day   2
you   2
handle   2
so   2
are   2
here's   2
drool   2
worthy   2
flame   2
jackets   1
arrival   1
kit   1
sellers   1
vaping   1
ejuice   1
deal   1
explore   1
more   1
all   1
and   1

Emoji Usage

Number of occurances of each emoji.
โœจ Sparkles 4
๐Ÿ”ฅ Fire 4
๐Ÿ›’ Shopping Trolley 2
โฃ๏ธ Heavy Heart Exclamation Mark Ornament 1
๐Ÿ’˜ Cupid 1
๐ŸŒŸ Star2 1
โญ Star 1
โšก Zap 1
๐Ÿ“ Strawberry 1
๐Ÿ’„ Lipstick 1
๐ŸŒธ Cherry Blossom 1
๐ŸŽ‰ Tada 1
๐Ÿ’— Heartpulse 1
๐Ÿ’– Sparkling Heart 1
โณ Hourglass Flowing Sand 1
๐Ÿ‘ Clap 1
๐Ÿ Maple Leaf 1

Symbol Usage

Number of occurances of each symbol.
! 15
% 7
$ 3

Most Common ESPs

Number of campaigns sent via each ESP.
Klaviyo   14
MailChimp   9
SendGrid   7
Sailthru   7
Braze   3
Attentive   1

Campaigns

Click on a sender's logo to see just their emails. Click the message details to see the campaign. name Up to 60% off Top Handle Bags on SALE! Rebecca Minkoff   /   Tue Apr, 23 - 12:10pm name Top Picks โ€” Spring โ€˜24 Collection Vitaly   /   Mon Apr, 15 - 6:05pm name "Wow, Cute Topโฃ๏ธ" - Everyone Fashion Nova   /   Wed Apr, 10 - 6:26pm name BOGO FREE: Tops, Bottoms, Jeans!๐ŸŽ‰ Fashion Nova   /   Tue Apr, 9 - 6:42pm name Up to 50% off shorts & tops for spring* Gymshark   /   Mon Apr, 8 - 12:10pm name Here's our top drool-worthy PRS flame tops! The Music Zoo   /   Sat Apr, 6 - 11:15am name 40% Off Tops That Are SO U๐Ÿ‘ Fashion Nova   /   Tue Mar, 19 - 6:39pm name Our Top 20 Drool-Worthy Les Pauls! The Music Zoo   /   Thu Mar, 7 - 1:14pm name Last DayโณBOGO FREE Tops & Bottoms! Fashion Nova   /   Sun Mar, 3 - 6:34pm name Our Top Picks For U๐Ÿ’– Fashion Nova   /   Wed Feb, 28 - 7:56pm name Here's a Goldtop unlike any other! The Music Zoo   /   Wed Feb, 28 - 1:15pm name BOGO FREE Tops & Bottoms๐Ÿ”ฅ Fashion Nova   /   Tue Feb, 27 - 9:05pm name TOP 4 Bohme Favs๐Ÿ’— Bohme   /   Tue Feb, 27 - 5:28pm name Our top sale picks ๐Ÿ›’ ๐Ÿ’„ ColourPop   /   Sun Feb, 25 - 7:00pm name Top 20 Used & Vintage pieces this week! The Music Zoo   /   Sun Feb, 25 - 11:05am name Tops To Take Into Spring๐ŸŒธ Fashion Nova   /   Fri Feb, 23 - 10:37am name Under the spotlight: Tops Gymshark   /   Tue Feb, 13 - 9:26am name NEW IN: Must-have spring tops Bohme   /   Sat Feb, 10 - 2:08pm name Obsessing Over These Tops๐Ÿ”ฅ Fashion Nova   /   Fri Feb, 9 - 10:29am name Kith Records Presents Last Stop Kith   /   Mon Feb, 5 - 10:59am name Top Flight Vest: Weatherproof Your Swing Rhone   /   Mon Feb, 5 - 7:14am name Stop saying that! TeeFury   /   Mon Feb, 5 - 12:02am name 40% Off Tops U Need For V-Day๐Ÿ’˜ Fashion Nova   /   Fri Feb, 2 - 10:30am name Introducing the Powers Electric Toploading Hardtail! The Music Zoo   /   Tue Jan, 30 - 12:36pm name Must-Have Tops Starting At $5โœจ Fashion Nova   /   Sat Jan, 27 - 10:31am name Babe, This Top Is SO You!โœจ Fashion Nova   /   Fri Jan, 19 - 10:30am name Aya Muse, Christopher Esber, Saint Laurent and more Kith   /   Wed Jan, 10 - 11:43am name Explore the Top-rated eJuice for Vaping!๐Ÿ“ EightVape   /   Sun Jan, 7 - 4:47pm name TOP SELLERS RECAP + 25% OFF all full-price items Bohme   /   Tue Jan, 2 - 10:56am name January Sale Top Picks! โšก Natural Baby Shower   /   Tue Dec, 26 - 1:49pm name Tops That Elevate Any Lookโœจ Fashion Nova   /   Sat Dec, 23 - 10:30am name These Trends Are On Topโญ Fashion Nova   /   Sat Dec, 16 - 10:30am name Most popular products = top gifts! Mous   /   Tue Dec, 12 - 6:03pm name TOP 5 Holiday Dresses Bohme   /   Tue Dec, 5 - 10:05pm name Get the Best Deal: 10 Top Disposables for $115๐Ÿ›’ EightVape   /   Thu Nov, 30 - 4:45pm name Sale Spotlight: Edie Top Handles 55% off! Rebecca Minkoff   /   Tue Nov, 28 - 12:21pm name Now on Sale: Darren Top Handle for $179 โœจ Rebecca Minkoff   /   Sat Nov, 25 - 9:02pm name ๐ŸŒŸTop-Rated Essentials in Our NEW Arrival Kit EightVape   /   Sun Nov, 19 - 4:46pm name Our 10 Best Flame ๐Ÿ”ฅ Tops! The Music Zoo   /   Mon Nov, 13 - 1:15pm name TOP 3 jackets you need this season ๐Ÿ Bohme   /   Fri Nov, 10 - 11:25am name 40% Off Our TOP Trends๐Ÿ”ฅ Fashion Nova   /   Sat Nov, 4 - 10:30am
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