The Black Friday Fifty
BETA

We subscribed to fifty top online retailers' emails and wired all the campaigns they're sending into this real-time dashboard for the days before/after Black Friday and Cyber Monday 2023. Want to track these stats for your competitors? Use our new dashboard.

The results below are for emails that include "essentials" in the subject line.
Clear this Filter

Daily Emails Sent with "essentials" in the Subject Line  Filter the data below the chart by clicking on the red bar for any day.

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Time of Day

All times Eastern Standard Time.
12
am 		2
am 		4
am 		6
am 		8
am 		10
am 		12
pm 		2
pm 		4
pm 		6
pm 		8
pm 		10
pm

Word Usage

Number of occurances of each word. Click on any word to filter the dashboard by that word.
essentials   20
for   5
to   5
on   4
up   4
with   4
off   3
spring   3
and   2
t   2
rated   2
shirts   2
travel   2
you   2
our   2
save   2
your   2
winter   2
style   2
break   2
wardrobe   1
awake   1
joy   1
instant   1
lounge   1
discounts   1
unbeatable   1
minute   1
last   1
awaits   1
bliss   1
cozy   1
ny   1
festival   1
rhude   1
ultimate   1
sleeve   1
long   1
november   1
setter   1
jet   1
of   1
collection   1
the   1
more   1
shop   1
kit   1
arrival   1
new   1
in   1
top   1

Emoji Usage

Number of occurances of each emoji.
πŸ‘• Shirt 2
🌟 Star2 2
⭐ Star 2
πŸ–οΈ Beach With Umbrella 1
😎 Sunglasses 1
πŸŽ‰ Tada 1
πŸŒ™ Crescent Moon 1
πŸ’€ Zzz 1
πŸ‘Ά Baby 1
πŸ₯ž Pancakes 1
🍼 Baby Bottle 1
β›„ Snowman Without Snow 1
❄️ Snowflake 1
🧣 Scarf 1

Symbol Usage

Number of occurances of each symbol.
! 8
% 4
$ 2

Most Common ESPs

Number of campaigns sent via each ESP.
Klaviyo   9
Listrak   7
Braze   2
Attentive   1
MailChimp   1

Campaigns

Click on a sender's logo to see just their emails. Click the message details to see the campaign. name FESTIVAL ESSENTIALS Vitaly   /   Wed Apr, 10 - 5:33pm name πŸ–οΈ Summer essentials 😎 TeeFury   /   Mon Apr, 8 - 3:03am name πŸ‘• Achieve effortless style with spring essentials! U.S. Polo Assn   /   Sun Mar, 24 - 2:17pm name 🌟 Get Ready to Save! Spring Break Essentials for $10 Each! U.S. Polo Assn   /   Fri Mar, 22 - 10:02am name Travel essentials you DON’T want to leave behind Natural Baby Shower   /   Tue Mar, 19 - 3:48pm name πŸŽ‰ Gear Up for Less: $10 Deals on Spring Break Essentials! U.S. Polo Assn   /   Sun Mar, 17 - 12:17pm name Up to 40% off sleep essentials this weekend πŸŒ™πŸ’€ Natural Baby Shower   /   Sat Mar, 16 - 2:50am name πŸ‘• Essentials Reimagined! Enjoy 25% Off on Polo Shirts & T-Shirts U.S. Polo Assn   /   Sat Mar, 9 - 12:01pm name You Need NOW: Bohme Essentials Bohme   /   Fri Feb, 23 - 10:36am name Travel with Ease: Essentials for Little Explorers! πŸ§³πŸ‘Ά Natural Baby Shower   /   Sat Feb, 10 - 1:47am name SAVE up to 30% on feeding essentials πŸ₯žπŸΌ Natural Baby Shower   /   Sun Feb, 4 - 1:48am name ⭐ Best-selling five-star rated essentials ⭐ Bohme   /   Sat Jan, 27 - 3:37pm name β›„ ❄️ Unleash your winter style with our must-have essentials! U.S. Polo Assn   /   Sun Jan, 21 - 2:02pm name Mix and match your winter wardrobe with unbeatable discounts on essentials! U.S. Polo Assn   /   Fri Jan, 19 - 12:03pm name 🧣 Cozy Bliss Awaits! Last-Minute Lounge Essentials for Instant Joy! U.S. Polo Assn   /   Mon Dec, 18 - 12:15pm name Awake NY, Essentials, Rhude and more Kith   /   Wed Dec, 13 - 11:12am name Gym bag essentials for up to 70% off Gymshark   /   Sat Nov, 25 - 9:41am name 🌟Top-Rated Essentials in Our NEW Arrival Kit EightVape   /   Sun Nov, 19 - 4:46pm name Shop the Ultimate Collection of Jet-Setter Essentials Rebecca Minkoff   /   Wed Nov, 8 - 12:17pm name November Essentials: Long Sleeve Tees Rhone   /   Sun Nov, 5 - 8:06am
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