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The Black Friday Fifty
BETA

We subscribed to fifty top online retailers' emails and wired all the campaigns they're sending into this real-time dashboard for the days before/after Black Friday and Cyber Monday 2023. Want to track these stats for your competitors? Use our new dashboard.

The results below are for emails that include "ale" in the subject line.
Clear this Filter

Daily Emails Sent with "ale" in the Subject Line  Filter the data below the chart by clicking on the red bar for any day.

3
Sat
Nov
4
2
Sun
Nov
5
0
Mon
Nov
6
3
Tue
Nov
7
3
Wed
Nov
8
1
Thu
Nov
9
4
Fri
Nov
10
1
Sat
Nov
11
5
Sun
Nov
12
4
Mon
Nov
13
3
Tue
Nov
14
3
Wed
Nov
15
4
Thu
Nov
16
6
Fri
Nov
17
0
Sat
Nov
18
5
Sun
Nov
19
7
Mon
Nov
20
5
Tue
Nov
21
7
Wed
Nov
22
4
Thu
Nov
23
11
Fri
Nov
24
4
Sat
Nov
25
4
Sun
Nov
26
10
Mon
Nov
27
4
Tue
Nov
28
6
Wed
Nov
29
2
Thu
Nov
30
3
Fri
Dec
1
2
Sat
Dec
2
2
Sun
Dec
3
0
Mon
Dec
4
2
Tue
Dec
5

Time of Day

All times Eastern Standard Time.
12
am 		2
am 		4
am 		6
am 		8
am 		10
am 		12
pm 		2
pm 		4
pm 		6
pm 		8
pm 		10
pm

Word Usage

Number of occurances of each word. Click on any word to filter the dashboard by that word.
sale   342
off   134
the   63
alert   57
on   48
new   45
to   43
day   43
our   40
up   37
is   36
black   35
friday   33
for   33
now   29
with   28
all   28
extra   25
flash   24
ends   23
winter   23
hours   21
shop   21
savings   21
of   20
today   19
last   19
spring   19
in   19
year   17
and   17
save   17
styles   16
free   15
final   15
only   15
here   15
palette   15
get   14
a   14
added   13
an   13
s   13
flatspot   13
your   12
miss   12
you   12
tonight   11
sitewide   11
this   11
valentine's   11

Emoji Usage

Number of occurances of each emoji.
⚡ Zap 35
🚨 Rotating Light 34
🔥 Fire 26
⏳ Hourglass Flowing Sand 22
✨ Sparkles 17
💥 Boom 16
💰 Moneybag 11
💸 Money With Wings 9
🎉 Tada 8
⚠️ Warning 8
💖 Sparkling Heart 8
🌟 Star2 7
🎁 Gift 7
🚀 Rocket 7
🛒 Shopping Trolley 6
⏰ Alarm Clock 6
‼️ Bangbang 5
💨 Dash 5
🛍️ Shopping Bags 4
🤑 Money Mouth Face 4
0️⃣ 4
⌛ Hourglass 4
💝 Gift Heart 3
💙 Blue Heart 3
🌈 Rainbow 3
😍 Heart Eyes 3
💕 Two Hearts 3
🛋️ Couch And Lamp 2
🎄 Christmas Tree 2
❗ Exclamation 2
🎀 Ribbon 2
❤️ Heart 2
😱 Scream 2
🌹 Rose 2
📢 Loudspeaker 2
🎬 Clapper 2
🎮 Video Game 2
🤝 Handshake 2
📣 Mega 2
🤯 Shocked Face With Exploding Head 1
🌅 Sunrise 1
🌐 Globe With Meridians 1
🎆 Fireworks 1
💋 Kiss 1
👀 Eyes 1
🧣 Scarf 1
🙌 Raised Hands 1
🌨️ Snow Cloud 1
❄️ Snowflake 1
⬆️ Arrow Up 1
💫 Dizzy 1

Symbol Usage

Number of occurances of each symbol.
! 220
% 137
$ 31
? 9

Most Common ESPs

Number of campaigns sent via each ESP.
Klaviyo   150
Listrak   70
MailChimp   55
Braze   32
Sailthru   26
Salesforce   25
ExpertSender   23
SendGrid   21
Sparkpost   7
Iterable   5
Attentive   3

Campaigns

Click on a sender's logo to see just their emails. Click the message details to see the campaign. name Memorial Day Sale Ending Soon ⚡ Allbirds   /   2h 52m ago name 🔥 Last Call! One Day Only Deals at Our Tent Sale – Don't Miss Out! The Brick   /   3h 20m ago name 📢 Final Hours! Buy More, Save More Sale! U.S. Polo Assn   /   Thu May, 16 - 6:02pm name 🌟 New Arrivals Alert: Shop Now! U.S. Polo Assn   /   Wed May, 15 - 2:14pm name Our Memorial Day Sale Is Going Strong 💪 Allbirds   /   Wed May, 15 - 10:37am name RESTOCK ALERT: 5-Pocket Linen Pants Todd Snyder   /   Wed May, 15 - 7:05am name 🛒 BOGO Alert: Buy 1, Get 1 Free on Selected Disposables! EightVape   /   Tue May, 14 - 4:47pm name 💸80% OFF💸Blowout Sale! Fashion Nova   /   Mon May, 13 - 7:37pm name 🎉 The Buy More, Save More Sale Continues! U.S. Polo Assn   /   Mon May, 13 - 10:17am name 🔥60-80% Off Sale + BOGO FREE🔥 Fashion Nova   /   Sat May, 11 - 6:44pm name New drop! Pokémon Palette 🏠🌳 ColourPop   /   Sat May, 11 - 1:03pm name 💥80% OFF BLOWOUT SALE💥 Fashion Nova   /   Fri May, 10 - 6:46pm name Massive Savings Alert 💥 Tent Sale Specials & Daily Arrivals! The Brick   /   Fri May, 10 - 10:09am name 💟Mother's Day Sale Inside- Open it!­ ­ EightVape   /   Thu May, 9 - 4:46pm name 😺 Today's Deal - Disposable Sale from $9.3 EightVape   /   Wed May, 8 - 4:46pm name Restock Alert: Vintage Stripe Half Calf Bombas   /   Wed May, 8 - 10:13am name ⏰ 24-Hour Flash Sale! Shop Now and Save! The Brick   /   Wed May, 8 - 10:06am name TREND ALERT: Open-Knit Shirts Todd Snyder   /   Wed May, 8 - 7:09am name Grab bag sale NOW TeeFury   /   Wed May, 8 - 3:03am name Metallic looks 🤝 our new palette ColourPop   /   Mon May, 6 - 12:05pm name BESTSELLER ALERT: The Cafe Shirt Todd Snyder   /   Mon May, 6 - 7:08am name Last Chance on Spring Sale Deals! The Music Zoo   /   Sun May, 5 - 11:00am name 🌹 Mother's Day Sale-18% off Everything EightVape   /   Sat May, 4 - 4:46pm name Price Drop‼️60-80% Off ALL SALE‼️ Fashion Nova   /   Fri May, 3 - 8:42pm name ⏳ Final Hours: VIP Private Sale Ending Soon—Act Now! The Brick   /   Thu May, 2 - 6:04pm name 🎖️ VIP Access Today: Private Sale Event with Exclusive Deals! The Brick   /   Thu May, 2 - 9:20am name TODAY ONLY. Hand-picked product. All on sale. ⚡ FLASH SALE The Brick   /   Wed May, 1 - 10:07am name 🥺 Juicy Deal Alert: Buy 4, Get 1 Free on Suicide Bunny E-Liquids! EightVape   /   Mon Apr, 29 - 4:47pm name SALE 🚨 Car Seats + Pushchair Savings NOW ON! Natural Baby Shower   /   Mon Apr, 29 - 1:49pm name The Twilight Palette is BACK bestie! 🌲 ColourPop   /   Mon Apr, 29 - 10:05am name 60-70% Off Sale Going FAST🛒💨 Fashion Nova   /   Sat Apr, 27 - 6:29pm name Don’t Miss Out on 30% Off All Sale Styles! Rebecca Minkoff   /   Sat Apr, 27 - 12:05pm name TREND ALERT: Mesh Todd Snyder   /   Sat Apr, 27 - 7:01am name 🤑ATTN: 60-70% Off ALL Sale! Fashion Nova   /   Fri Apr, 26 - 6:54pm name 💥 SALE Up to 20% OFF for Uwell G3 or GK3 Vape Kit EightVape   /   Fri Apr, 26 - 4:46pm name 💰 Spring Sale: Buy More, Save More Starts NOW! 💰 U.S. Polo Assn   /   Fri Apr, 26 - 12:02pm name Our Biggest Spring Sale 🎸 Ever! The Music Zoo   /   Thu Apr, 25 - 1:15pm name An extra 30% off sale styles right NOW Gymshark   /   Thu Apr, 25 - 12:14pm name Don’t Miss The Surprise Sale! Up to 75% Off! Rebecca Minkoff   /   Wed Apr, 24 - 12:10pm name Up to 60% off Top Handle Bags on SALE! Rebecca Minkoff   /   Tue Apr, 23 - 12:10pm name ⌛ ENDING SOON: SPRING SALE EightVape   /   Mon Apr, 22 - 4:46pm name 🌸 Daily Deal Alert: $15 Dresses for Spring! Don't Miss Out! U.S. Polo Assn   /   Mon Apr, 22 - 10:18am name Shop Staple Black Bags on Sale! Rebecca Minkoff   /   Sun Apr, 21 - 8:04pm name Extra 30% off Black Bags on Sale! Rebecca Minkoff   /   Sun Apr, 21 - 12:06pm name New! Disney Beauty and The Beast Palette 💛 ColourPop   /   Sun Apr, 21 - 12:05pm name 💰ATTN: Save 60-70% Off Sale! Fashion Nova   /   Sat Apr, 20 - 6:23pm name 10,000 wild Mous tales Mous   /   Sat Apr, 20 - 4:31pm name EDIES ON SALE Rebecca Minkoff   /   Fri Apr, 19 - 12:19pm name Sale is On With Up to 75% off! Rebecca Minkoff   /   Thu Apr, 18 - 8:03pm name New styles added to Sale w/ an EXTRA 30% Off! Rebecca Minkoff   /   Thu Apr, 18 - 12:00pm name New ENA merch! Shirtness and Celeste hoodie Closeout Sale! Fangamer   /   Wed Apr, 17 - 3:45pm name You can still save an extra 20%! Shop the Flatspot Mid Season Sale Flatspot   /   Wed Apr, 17 - 2:37pm name SURPRISE SALE 🎉 UP TO 75% OFF Rebecca Minkoff   /   Wed Apr, 17 - 12:17pm name 12 Hours Left of Spring Sale Rhone   /   Wed Apr, 17 - 11:57am name A nude palette for every mood 🤎 ColourPop   /   Tue Apr, 16 - 1:04pm name SALE EXTENDED: Up to 60% Off Rhone   /   Tue Apr, 16 - 7:03am name Spring Sale Ends Tonight Rhone   /   Mon Apr, 15 - 7:11pm name Save An Extra 20%! Shop the Flatspot Mid Season Sale Flatspot   /   Mon Apr, 15 - 2:40pm name 🚀 Dive Into Discounts! Super Savings Sale Continues at The Brick! 💰 The Brick   /   Sat Apr, 13 - 10:07am name 🎁Disposable Sale - Any 5 for $39 & Any 10 for $69 EightVape   /   Fri Apr, 12 - 4:46pm name Shop Sale by Size | Limited Inventory Rhone   /   Fri Apr, 12 - 4:02pm name Spring Sale | Up to 25% Off Rhone   /   Fri Apr, 12 - 7:04am name Find What You Want While it's On Sale Rhone   /   Thu Apr, 11 - 4:03pm name Flatspot Mid Season Sale: Further Reductions Online Now Flatspot   /   Wed Apr, 10 - 2:30pm name Best-Sellers On Sale Rhone   /   Tue Apr, 9 - 4:07pm name 🚀 Dive Into Discounts! Super Savings Sale Continues at The Brick! 💰 The Brick   /   Tue Apr, 9 - 10:10am name Spring Sale Launch | 20% Off Sitewide Rhone   /   Tue Apr, 9 - 7:02am name 🍧 20% Off Everything- Spring Sale is on EightVape   /   Mon Apr, 8 - 4:45pm name 🌟 Elevate Your Monday Look with Our Friends & Family Sale 🌟 U.S. Polo Assn   /   Mon Apr, 8 - 10:03am name 😱 20% Off Spring Sale! EightVape   /   Sun Apr, 7 - 4:45pm name Flatspot Mid Season Sale - New Lines Added Flatspot   /   Wed Apr, 3 - 2:34pm name 🔥Ultimate Relic Strat Alert! The Music Zoo   /   Wed Apr, 3 - 1:09pm name 🚨 Spring Fashion Alert! Save on Dresses & Polo Shirts Today! U.S. Polo Assn   /   Tue Apr, 2 - 6:02pm name Apparel restocks + a Shirtness closeout sale Fangamer   /   Tue Apr, 2 - 1:20pm name 🚀 Launch into savings! Our Super Savings Sale is here! 🛍️ The Brick   /   Tue Apr, 2 - 10:16am name LAST 4 HOURS !!! Sale ends at midnight! Bohme   /   Mon Apr, 1 - 10:02pm name 💥 Ready, Set, Shop! Friends & Family Sale: 25% Off ALL Shirts & Tees! U.S. Polo Assn   /   Mon Apr, 1 - 12:43pm name Spring sale ending soon! Mous   /   Sun Mar, 31 - 1:30pm name For internal use only: SALE INFO Bohme   /   Sun Mar, 31 - 11:52am name 60-90% Off Sale Going FAST💨 Fashion Nova   /   Sat Mar, 30 - 6:35pm name SALE ALERT + New Arrivals JUST DROPPED Bohme   /   Sat Mar, 30 - 11:06am name ✨ Friends & Family Sale: Enjoy 25% Off Site-wide Today! U.S. Polo Assn   /   Fri Mar, 29 - 12:07pm name SPRING SALE: 20% off everything starts NOW! Bohme   /   Fri Mar, 29 - 2:16am name Final hours of the Sitewide Sale! Rebecca Minkoff   /   Thu Mar, 28 - 8:02pm name 20% Off! Hop Into Our Easter Sale 🐰 EightVape   /   Thu Mar, 28 - 5:31pm name The Sitewide Sale is Ending… Rebecca Minkoff   /   Thu Mar, 28 - 12:00pm name SALE BESTSELLERS Rebecca Minkoff   /   Wed Mar, 27 - 8:12pm name 🥕🐇 Hop Up In Style with 8vape’s Easter Sale! EightVape   /   Wed Mar, 27 - 4:46pm name BESTSELLER ALERT: The Pique Polo Todd Snyder   /   Wed Mar, 27 - 7:06am name 🚨 Flash sale alert 🚨 TeeFury   /   Tue Mar, 26 - 12:20pm name Three Days, Friends & Family Sale! Gaiam   /   Tue Mar, 26 - 7:08am name 75% Off All Sale FINAL HRS🚨 Fashion Nova   /   Mon Mar, 25 - 7:48pm name Flatspot Mid Season Sale - New Lines Added Flatspot   /   Mon Mar, 25 - 3:30pm name Three Days, Friends & Family Sale! Gaiam   /   Mon Mar, 25 - 1:08pm name Last Day📢75% Off ALL Sale‼️ Fashion Nova   /   Sun Mar, 24 - 6:35pm name Travel Totes on Sale! Rebecca Minkoff   /   Sat Mar, 23 - 8:30pm name Price Drop⚠️75% Off ALL Sale! Fashion Nova   /   Sat Mar, 23 - 6:32pm name ⚡️SALE ALERT⚡️ Extra 20% OFF- 0MG JUICE & ALL VOOPOO EightVape   /   Sat Mar, 23 - 4:31pm name Meet our new So Elemental Palette 💙 ColourPop   /   Sat Mar, 23 - 12:04pm name SALE IS ON! Rebecca Minkoff   /   Sat Mar, 23 - 12:04pm
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