Dark Mode

  Gregg Blanchard     Apr 15, 2021    

Dark Mode allows users to invert the app setting so that light colored text appears on a dark background instead of a white background. Some users prefer this setting as it can make reading easier on the eyes. Why it matters? Emails are that aren't optimized for dark mode risk looking bad and the first thing a recipient does with a bad looking email is, well [delete].

Dark Mode Adoption Over Time

  1. June 2024: 5.35%
  2. May 2024: 5.88%
  3. Apr 2024: 5.65%
  4. Mar 2024: 5.92%
  5. Feb 2024: 6.04%
  6. Jan 2024: 7.32%
  7. Dec 2023: 9.6%
  8. Nov 2023: 10.18%
  9. Oct 2023: 9.92%
  10. Sept 2023: 9.91%
  11. Aug 2023: 9.67%
  12. July 2023: 8.79%
  13. June 2023: 8.54%
  14. May 2023: 9.64%
  15. Apr 2023: 8.51%
  16. Mar 2023: 7.7%
  17. Feb 2023: 5.86%
  18. Jan 2023: 6.66%
  19. Dec 2022: 6.67%
  20. Nov 2022: 4.86%
  21. Oct 2022: 4.95%
  22. Sept 2022: 5.36%
  23. Aug 2022: 4.61%
  24. July 2022: 5.08%
  25. June 2022: 4.94%
  26. May 2022: 4.46%
  27. Apr 2022: 3.97%
  28. Mar 2022: 4.65%
  29. Feb 2022: 5.08%
  30. Jan 2022: 4.98%
  31. Dec 2021: 4.85%
  32. Nov 2021: 4.35%
  33. Oct 2021: 3.87%
  34. Sept 2021: 2.06%
  35. Aug 2021: 1.80%
  36. July 2021: 1.71%
  37. June 2021: 1.48%
  38. May 2021: 1.08%
  39. Apr 2021: 0.90%
  40. Mar 2021: 0.55%
  41. Feb 2021: 0.60%
  42. Jan 2021: 0.58%%
  43. Dec 2020: 0.35%
  44. Nov 2020: 0%
  45. Oct 2020: 0%
  46. Sep 2020: 0%
  47. Aug 2020: 0%
  48. Jul 2020: 0%
  49. Jun 2020: 0%