Dark Mode

  Gregg Blanchard     Apr 15, 2021    

Dark Mode allows users to invert the app setting so that light colored text appears on a dark background instead of a white background. Some users prefer this setting as it can make reading easier on the eyes. Why it matters? Emails are that aren't optimized for dark mode risk looking bad and the first thing a recipient does with a bad looking email is, well [delete].

Dark Mode Adoption Over Time

  1. Oct 2021: 3.65%
  2. Sept 2021: 2.06%
  3. Aug 2021: 1.80%
  4. July 2021: 1.71%
  5. June 2021: 1.48%
  6. May 2021: 1.08%
  7. Apr 2021: 0.90%
  8. Mar 2021: 0.55%
  9. Feb 2021: 0.60%
  10. Jan 2021: 0.58%%
  11. Dec 2020: 0.35%
  12. Nov 2020: 0%
  13. Oct 2020: 0%
  14. Sep 2020: 0%
  15. Aug 2020: 0%
  16. Jul 2020: 0%
  17. Jun 2020: 0%