The Black Friday Fifty
BETA

We subscribed to fifty top online retailers' emails and wired all the campaigns they're sending into this real-time dashboard for the days before/after Black Friday and Cyber Monday 2023. Want to track these stats for your competitors? Use our new dashboard.

The results below are for emails that include "war" in the subject line.
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Daily Emails Sent with "war" in the Subject Line  Filter the data below the chart by clicking on the red bar for any day.

1
Sat
Nov
4
2
Sun
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5
1
Mon
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6
0
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0
Wed
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0
Thu
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0
Fri
Nov
10
0
Sat
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11
0
Sun
Nov
12
0
Mon
Nov
13
0
Tue
Nov
14
1
Wed
Nov
15
0
Thu
Nov
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0
Fri
Nov
17
0
Sat
Nov
18
0
Sun
Nov
19
0
Mon
Nov
20
1
Tue
Nov
21
0
Wed
Nov
22
1
Thu
Nov
23
1
Fri
Nov
24
0
Sat
Nov
25
0
Sun
Nov
26
0
Mon
Nov
27
0
Tue
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28
1
Wed
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29
1
Thu
Nov
30
0
Fri
Dec
1
0
Sat
Dec
2
0
Sun
Dec
3
0
Mon
Dec
4
0
Tue
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5

Time of Day

All times Eastern Standard Time.
12
am 		2
am 		4
am 		6
am 		8
am 		10
am 		12
pm 		2
pm 		4
pm 		6
pm 		8
pm 		10
pm

Word Usage

Number of occurances of each word. Click on any word to filter the dashboard by that word.
wardrobe   15
new   12
off   10
spring   9
warm   8
up   8
sale   7
your   7
a   7
with   7
you   7
to   6
warehouse   5
more   4
in   4
and   4
winter   4
year   4
from   4
towards   4
war   3
now   3
child   3
is   3
wishes   3
upgrade   3
save   3
wars   3
wide   3
forward   3
site   3
for   3
going   2
t   2
holiday   2
cases   2
aid   2
of   2
day   2
star   2
into   2
warmer   2
black   2
this   2
savings   2
buy   2
friday   2
warning   2
the   2
freshen   2
sitewide   2

Emoji Usage

Number of occurances of each emoji.
✨ Sparkles 4
β˜€οΈ Sunny 2
🌷 Tulip 2
🌼 Blossom 2
🎁 Gift 2
🎈 Balloon 1
⚠️ Warning 1
🌡 Cactus 1
❄️ Snowflake 1
πŸ€— Hugging Face 1
πŸ“’ Loudspeaker 1
πŸ’° Moneybag 1
πŸŽ‰ Tada 1
πŸŽ„ Christmas Tree 1
🌟 Star2 1
❀️ Heart 1
πŸ’« Dizzy 1
πŸ”₯ Fire 1
⭐ Star 1
🌨️ Snow Cloud 1
🌸 Cherry Blossom 1
πŸ’™ Blue Heart 1
😊 Blush 1
😎 Sunglasses 1
πŸ’Ž Gem 1
🐰 Rabbit 1
πŸ“² Calling 1
🌈 Rainbow 1
πŸ•·οΈ Spider 1

Symbol Usage

Number of occurances of each symbol.
! 26
% 10
$ 5
? 2

Most Common ESPs

Number of campaigns sent via each ESP.
Klaviyo   20
Listrak   15
MailChimp   4
Braze   3
Sailthru   3
ExpertSender   3
Salesforce   2
Attentive   1
Iterable   1
SendGrid   1

Campaigns

Click on a sender's logo to see just their emails. Click the message details to see the campaign. name SAVE up to 40% for Sun Awareness Week β˜€οΈ Natural Baby Shower   /   7h 25m ago name Galactic savings for Star Wars Day! Mous   /   Sat May, 4 - 4:30pm name Oh my stars! 20% OFF Star Wars ⭐ ColourPop   /   Sat May, 4 - 1:04pm name Sloth wars TeeFury   /   Sat May, 4 - 12:01am name Warehouse clearance: up to 60% off! Mous   /   Sat Apr, 27 - 2:32pm name 🌷 Spring Forward with Savings: Up to 75% Off Site-wide! U.S. Polo Assn   /   Sat Apr, 20 - 12:03pm name Update Their Summer Wardrobe β˜€οΈπŸŒˆ Natural Baby Shower   /   Sun Apr, 14 - 1:50pm name Trending Towards Surplus Rebecca Minkoff   /   Sun Apr, 14 - 12:01pm name 🌷 Your Spring Wardrobe Upgrade: 25% Off Site-wide! U.S. Polo Assn   /   Wed Apr, 3 - 2:06pm name Live Smart! Get a $100 e-Voucher Towards a Samsung Bespoke AI Appliance πŸ“² The Brick   /   Tue Mar, 26 - 1:45pm name 🐰Easter warm-up, here’s $15 off when you spend $60+ EightVape   /   Mon Mar, 25 - 4:46pm name 25% Off Your Spring Wardrobe! Rebecca Minkoff   /   Sun Mar, 24 - 12:06pm name 🌼 Spring Forward with $25 Deals: Shop Now! U.S. Polo Assn   /   Thu Mar, 21 - 2:08pm name Freshen up their spring wardrobe 🌼 Natural Baby Shower   /   Thu Mar, 21 - 1:46pm name Spring Forward with a SITEWIDE SALE Rebecca Minkoff   /   Thu Mar, 21 - 1:06pm name Cases in aid of War Child Mous   /   Sun Mar, 10 - 3:30pm name πŸ’Ž Get a $200 e-voucher toward your 2024 Samsung TV preorder! The Brick   /   Thu Mar, 7 - 4:30pm name 😎 Spring into warmer weather with new arrivals! U.S. Polo Assn   /   Wed Mar, 6 - 12:17pm name Celebrating Ukrainian art. Supporting War Child Mous   /   Wed Feb, 28 - 5:46pm name Step into Spring: Freshen up your wardrobe Bohme   /   Mon Feb, 26 - 11:31am name Cases in aid of War Child Mous   /   Fri Feb, 23 - 5:07pm name ✨ NEW ✨ wardrobe, same stylish YOU! 😊 U.S. Polo Assn   /   Tue Feb, 13 - 6:03pm name Won a box? Use that house money towards new gear! The Music Zoo   /   Sun Feb, 11 - 10:15pm name And The Award For Best New Shirt Goes To… Todd Snyder   /   Wed Feb, 7 - 7:09am name πŸ’™ New Week, New Wardrobe! Buy More, Save More this Monday! U.S. Polo Assn   /   Mon Feb, 5 - 10:13am name s(PRINT)ing 🌸 towards SPRING Bohme   /   Sun Jan, 28 - 12:01pm name Warehouse sale is going, going, gone! Rebecca Minkoff   /   Wed Jan, 24 - 8:06pm name Surprise! Warehouse Sale is extended Rebecca Minkoff   /   Mon Jan, 22 - 10:41am name Need Some Wardrobe Inspiration? Rhone   /   Sat Jan, 20 - 8:07am name Mix and match your winter wardrobe with unbeatable discounts on essentials! U.S. Polo Assn   /   Fri Jan, 19 - 12:03pm name 🌨️ Winter Wardrobe Bliss: Take an EXTRA 20% off Site-wide! U.S. Polo Assn   /   Thu Jan, 18 - 10:07am name Warm Up, Year-Round Rhone   /   Wed Jan, 17 - 7:14am name Our Warehouse Sale is Here! Rebecca Minkoff   /   Thu Jan, 11 - 12:00pm name Look Cool, Stay Warm❀️‍πŸ”₯ Fashion Nova   /   Mon Jan, 8 - 10:30am name A warrior in the forest TeeFury   /   Mon Jan, 8 - 12:21am name New YearπŸ’«New Wardrobe Fashion Nova   /   Wed Jan, 3 - 6:53pm name 🎈New Year, New Wardrobe! Score 25% Off Everything! U.S. Polo Assn   /   Mon Jan, 1 - 10:03am name ONLINE WAREHOUSE SALE STARTS NOW! Bohme   /   Tue Dec, 26 - 10:28am name 🌟✨ Warm Wishes! Happy Holidays from Us to You! πŸŽ„πŸŽ U.S. Polo Assn   /   Mon Dec, 25 - 12:02pm name Warm Wishes from Rhone Rhone   /   Mon Dec, 25 - 7:04am name Holiday Wishes (And Warm Feet) Allbirds   /   Sun Dec, 24 - 10:32am name πŸŽ‰ New Year, New Wardrobe! Buy More, Save More Extravaganza! πŸ’°βœ¨ U.S. Polo Assn   /   Fri Dec, 22 - 12:05pm name Upgrade your wardrobe now TeeFury   /   Tue Dec, 12 - 12:12pm name NOTIFYπŸ“’8Vape Reward Upgrade - $1 = 5 Points EightVape   /   Thu Nov, 30 - 11:05pm name 30% OFF BLACK FRIDAY SALE ENDS TONIGHT…You can’t say we didn’t warn you Vitaly   /   Wed Nov, 29 - 12:09pm name 🎁 Warning: May cause self-gifting...BLACK FRIDAY prices you can't resist! U.S. Polo Assn   /   Fri Nov, 24 - 11:04pm name πŸ€— Thanksgiving Warmth: Wrapping You in Appreciation from USPA U.S. Polo Assn   /   Thu Nov, 23 - 3:52pm name PUFFERS: Warm, Warmer, Warmest Todd Snyder   /   Tue Nov, 21 - 2:01pm name Holiday Sale Day 2: Dwarf Fortress journals, vinyl, and... menacingly spiked hoodies! Fangamer   /   Wed Nov, 15 - 12:24pm name Winter Warmup❄️40% Off SITEWIDE! Fashion Nova   /   Mon Nov, 6 - 7:02pm name From Mini to Maxi: Elevate Your Fall Wardrobe with Skirts Bohme   /   Sun Nov, 5 - 12:02pm name Not a hugger 🌡 ⚠️ Warning TeeFury   /   Sun Nov, 5 - 12:27am name Warm up this winter with Spyder jackets! πŸ•·οΈ Proozy   /   Sat Nov, 4 - 8:05pm
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