If you've ever been inspired by Zillow's email campaigns, here are five things to know about their email marketing strategy.
What email marketing tool / ESP does Zillow use?
Zillow typically uses Sparkpost to send their marketing emails. Keep in mind they may use a different system for transactional emails.
ESP
Sparkpost
Sparkpost
How many marketing emails does Zillow send?
To a normal email subscriber, Zillow typically sends about 1 marketing emails per week. This comes out to approximately 1 emails per month.
EMAILS / WEEK
1
What day does Zillow usually send marketing emails?
Zillow's busiest day for sending marketing emails is usually Wednesday.
MOST COMMON DAY
Wednesday
What time of day does Zillow usually send marketing emails?
Based on our data, Zillow usually sends most of their marketing emails between 2:00 - 2:59pm ET.
MOST COMMON TIME
2:00 - 2:59pm ET
How long are Zillow's marketing emails?
Of the campaigns we analyzed, the average length of a Zillow marketing email is 70 words which is quite a bit shorter compared to other campaigns we've analyzed.
AVERAGE WORD COUNT
70