The Black Friday Fifty
BETA

We subscribed to fifty top online retailers' emails and wired all the campaigns they're sending into this real-time dashboard for the days before/after Black Friday and Cyber Monday 2023. Want to track these stats for your competitors? Use our new dashboard.

The results below are for emails that include "what" in the subject line.
Clear this Filter

Daily Emails Sent with "what" in the Subject Line  Filter the data below the chart by clicking on the red bar for any day.

0
Sat
Nov
4
0
Sun
Nov
5
0
Mon
Nov
6
0
Tue
Nov
7
0
Wed
Nov
8
0
Thu
Nov
9
0
Fri
Nov
10
0
Sat
Nov
11
0
Sun
Nov
12
0
Mon
Nov
13
0
Tue
Nov
14
0
Wed
Nov
15
0
Thu
Nov
16
0
Fri
Nov
17
1
Sat
Nov
18
1
Sun
Nov
19
0
Mon
Nov
20
0
Tue
Nov
21
1
Wed
Nov
22
0
Thu
Nov
23
2
Fri
Nov
24
0
Sat
Nov
25
0
Sun
Nov
26
0
Mon
Nov
27
0
Tue
Nov
28
1
Wed
Nov
29
0
Thu
Nov
30
0
Fri
Dec
1
0
Sat
Dec
2
0
Sun
Dec
3
0
Mon
Dec
4
0
Tue
Dec
5

Time of Day

All times Eastern Standard Time.
12
am 		2
am 		4
am 		6
am 		8
am 		10
am 		12
pm 		2
pm 		4
pm 		6
pm 		8
pm 		10
pm

Word Usage

Number of occurances of each word. Click on any word to filter the dashboard by that word.
what   28
you   13
the   9
s   8
are   7
what's   6
new   5
wearing   4
for   4
in   4
sale   4
on   4
it's   3
people   3
friday   3
now   3
your   3
spring   3
saying   3
and   2
all   2
jackson   2
best   2
know   2
we   2
does   2
year   2
of   2
right   2
to   2
love   2
taylor   2
want   2
is   2
about   2
black   2
do   2
find   2
tone   1
re   1
i   1
goals   1
whatever   1
decided   1
have   1
humans   1
tmr   1
get   1
drops   1
yourself   1
our   1

Emoji Usage

Number of occurances of each emoji.
💕 Two Hearts 2
🤱 Breast-feeding 1
🌸 Cherry Blossom 1
🎁 Gift 1
🤯 Shocked Face With Exploding Head 1

Symbol Usage

Number of occurances of each symbol.
? 18
! 7
% 1
$ 0

Most Common ESPs

Number of campaigns sent via each ESP.
Klaviyo   12
Salesforce   8
MailChimp   6
Braze   5
Sparkpost   1
Attentive   1
ExpertSender   1
Iterable   1

Campaigns

Click on a sender's logo to see just their emails. Click the message details to see the campaign. name What are people saying? And wearing? Vitaly   /   Wed Apr, 24 - 1:05pm name What Color Is Trending Now? Todd Snyder   /   Thu Apr, 18 - 7:20am name TS X CHAMPION: What Sweats Do In Spring Todd Snyder   /   Wed Apr, 17 - 7:09am name Find What You Want While it's On Sale Rhone   /   Thu Apr, 11 - 4:03pm name What’s New in Gurkha Land? Todd Snyder   /   Mon Apr, 8 - 7:08am name The Trend Report: inspiration, what’s in & more Vitaly   /   Sat Apr, 6 - 7:00pm name What To Wear To That Wedding Todd Snyder   /   Tue Mar, 26 - 7:10am name NEW ARRIVALS: What Todd Is Buying Todd Snyder   /   Mon Mar, 25 - 7:05am name THE EDIT: What’s New For Spring Todd Snyder   /   Fri Mar, 15 - 7:20am name What Cashmere Does In Spring Todd Snyder   /   Tue Mar, 12 - 7:08am name What's today? Whoa Oh! It's Martin Monday! The Music Zoo   /   Mon Mar, 11 - 1:15pm name What the NBS Mums Love Right Now 💕🤱 Natural Baby Shower   /   Sat Mar, 9 - 1:48am name It's what we do best! Charvel & Jackson Customs! The Music Zoo   /   Sat Mar, 2 - 10:30am name What’s the Deal With Compression? Bombas   /   Sun Feb, 25 - 10:17am name Taylor doing what Taylor Does Best: Builder's Edition Instruments! The Music Zoo   /   Sat Feb, 24 - 1:04pm name What Your Collar Says About You Rhone   /   Fri Feb, 23 - 7:15am name What are people saying? And wearing? Vitaly   /   Sun Feb, 18 - 9:03pm name What's new this February... 💕🌸 Natural Baby Shower   /   Thu Feb, 15 - 1:48pm name We can help you find what you are looking for! TeeFury   /   Mon Feb, 5 - 11:56am name GET WHAT YOU LOVE Vitaly   /   Fri Feb, 2 - 4:03pm name Have you decided what you’re wearing? Gymshark   /   Thu Jan, 11 - 9:18am name DROPS TMR: “I know what you are.” 🛻 ColourPop   /   Wed Jan, 10 - 7:34pm name Humans? Whatever. TeeFury   /   Sun Jan, 7 - 12:23am name What are your Tone Goals for 2024? The Music Zoo   /   Sat Dec, 30 - 1:00pm name What's our favorite signature Strat of the year? The Music Zoo   /   Thu Dec, 28 - 1:15pm name What Are You Wearing New Year’s Eve? Todd Snyder   /   Wed Dec, 27 - 7:07am name What's All the Commuter Hype About? Rhone   /   Wed Dec, 27 - 7:07am name Gift Yourself What You Really Want! Rebecca Minkoff   /   Mon Dec, 25 - 12:04pm name What's on your wish list? 🎁 Bohme   /   Fri Dec, 8 - 1:11pm name Did You See What’s On Sale?! Rebecca Minkoff   /   Wed Nov, 29 - 8:02pm name IT’S YOU-KNOW-WHAT FRIDAY Allbirds   /   Fri Nov, 24 - 4:05pm name EXTRA 25% OFF THE BLACK FRIDAY SALE?! WAIT WHAT 🤯 Gymshark   /   Fri Nov, 24 - 10:26am name Black Friday Sale On Now — what are people saying? Vitaly   /   Wed Nov, 22 - 6:01pm name What’s the Right Vitaly Chain For You? Vitaly   /   Sun Nov, 19 - 8:01pm name What's the wildest Jackson shape of all time? The Music Zoo   /   Sat Nov, 18 - 10:30am
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