The Black Friday Fifty
BETA

We subscribed to fifty top online retailers' emails and wired all the campaigns they're sending into this real-time dashboard for the days before/after Black Friday and Cyber Monday 2023. Want to track these stats for your competitors? Use our new dashboard.

The results below are for emails that include "start" in the subject line.
Clear this Filter

Daily Emails Sent with "start" in the Subject Line  Filter the data below the chart by clicking on the red bar for any day.

0
Sat
Nov
4
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Sun
Nov
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0
Mon
Nov
6
1
Tue
Nov
7
0
Wed
Nov
8
0
Thu
Nov
9
2
Fri
Nov
10
2
Sat
Nov
11
0
Sun
Nov
12
0
Mon
Nov
13
0
Tue
Nov
14
2
Wed
Nov
15
1
Thu
Nov
16
2
Fri
Nov
17
1
Sat
Nov
18
2
Sun
Nov
19
2
Mon
Nov
20
1
Tue
Nov
21
2
Wed
Nov
22
3
Thu
Nov
23
2
Fri
Nov
24
0
Sat
Nov
25
0
Sun
Nov
26
1
Mon
Nov
27
0
Tue
Nov
28
0
Wed
Nov
29
2
Thu
Nov
30
0
Fri
Dec
1
0
Sat
Dec
2
2
Sun
Dec
3
1
Mon
Dec
4
1
Tue
Dec
5

Time of Day

All times Eastern Standard Time.
12
am 		2
am 		4
am 		6
am 		8
am 		10
am 		12
pm 		2
pm 		4
pm 		6
pm 		8
pm 		10
pm

Word Usage

Number of occurances of each word. Click on any word to filter the dashboard by that word.
starts   35
now   32
starting   30
off   27
at   21
sale   20
deals   14
black   11
friday   11
the   10
everything   6
free   6
bogo   6
start   6
sitewide   5
our   5
savings   4
year   4
starter   4
all   4
holiday   4
up   4
to   4
your   4
more   4
early   3
get   3
save   3
of   3
buy   3
spring   3
style   2
gobble   2
started   2
with   2
shop   2
voopoo   2
kits   2
unlock   2
on   2
must   2
from   2
boom   2
merry   2
party   2
have   2
new   2
clearance   2
dresses   2
a   2
week   2

Emoji Usage

Number of occurances of each emoji.
💸 Money With Wings 13
💥 Boom 8
✨ Sparkles 8
🔥 Fire 6
🚨 Rotating Light 4
⚡ Zap 3
🎁 Gift 3
💰 Moneybag 3
🎄 Christmas Tree 2
🤑 Money Mouth Face 2
😍 Heart Eyes 2
💦 Sweat Drops 2
🎉 Tada 2
⚠️ Warning 2
⬆️ Arrow Up 1
💙 Blue Heart 1
🍹 Tropical Drink 1
🎊 Confetti Ball 1
🎅 Santa 1
☁️ Cloud 1
🙌 Raised Hands 1
🛍️ Shopping Bags 1
💕 Two Hearts 1
🔓 Unlock 1
‼️ Bangbang 1
⏰ Alarm Clock 1

Symbol Usage

Number of occurances of each symbol.
! 35
$ 31
% 27

Most Common ESPs

Number of campaigns sent via each ESP.
Sailthru   27
Klaviyo   15
Listrak   12
SendGrid   9
Salesforce   5
MailChimp   5
Sparkpost   2
Braze   2
Iterable   1

Campaigns

Click on a sender's logo to see just their emails. Click the message details to see the campaign. name 💸1,000+ Styles Starting At $3💸 Fashion Nova   /   Mon Apr, 29 - 10:58am name 💰 Spring Sale: Buy More, Save More Starts NOW! 💰 U.S. Polo Assn   /   Fri Apr, 26 - 12:02pm name 🎉 Kickstart Your Week: Score $15 Outerwear + 25% Off Clearance! Limited Time Only! U.S. Polo Assn   /   Mon Apr, 15 - 10:19am name 💥40% OFF SITEWIDE STARTS NOW!!💥 Fashion Nova   /   Sun Apr, 14 - 10:19am name Queen Fabric Beds Starting at $199 🙌 The Brick   /   Sun Apr, 14 - 10:14am name BOGO FREE STARTS NOW!!🔥 Fashion Nova   /   Tue Apr, 2 - 7:47pm name SPRING SALE: 20% off everything starts NOW! Bohme   /   Fri Mar, 29 - 2:16am name The Bombas Starter Pack Bombas   /   Tue Mar, 26 - 10:17am name 75% OFF ALL SALE💥Starting At $2 Fashion Nova   /   Fri Mar, 22 - 8:07pm name 20% OFF EVERYTHING STARTS NOW! Bohme   /   Fri Mar, 15 - 8:09am name 💦$10 SWIM💦Starts Now!! Fashion Nova   /   Thu Mar, 14 - 6:40pm name 30% off sitewide starts ✨ NOW ✨ ColourPop   /   Thu Mar, 14 - 1:08pm name 🚨40% OFF SITEWIDE🚨STARTS NOW!! Fashion Nova   /   Sun Mar, 10 - 10:22am name Spring Dresses Starting At $5🩷 Fashion Nova   /   Mon Feb, 26 - 10:37am name BOGO FREE JEANS💙Starts Now!! Fashion Nova   /   Wed Feb, 21 - 7:08pm name Weekend Deals Starting At $5💸 Fashion Nova   /   Fri Feb, 16 - 11:19am name 🔥 Alert: 96 Hours of Savings Start Today! The Brick   /   Fri Feb, 16 - 10:13am name Denim Deals Starting At $15😍 Fashion Nova   /   Sat Feb, 10 - 10:30am name 100+ NEW ARRIVALS: Feb Starts Now Todd Snyder   /   Tue Feb, 6 - 10:20am name 60-75% Off Sale💸Starting At $2 Fashion Nova   /   Fri Feb, 2 - 6:57pm name ⬆️ Upgrade Your Savings: Buy More, Save More Starts Now! U.S. Polo Assn   /   Fri Feb, 2 - 12:01pm name The Bombas Starter Pack Bombas   /   Tue Jan, 30 - 10:14am name 💥40% OFF EVERYTHING💥Starts NOW!! Fashion Nova   /   Mon Jan, 29 - 6:40pm name Must-Have Tops Starting At $5✨ Fashion Nova   /   Sat Jan, 27 - 10:31am name 60-70% Off Sale💰Starting @ $2 Fashion Nova   /   Fri Jan, 26 - 10:50pm name 🎉 Unleash Your Style: BOGO 50% Off Starts Now! U.S. Polo Assn   /   Fri Jan, 26 - 12:00pm name ⚡ Our Flash Sale has started! Shop Now and Save BIG. The Brick   /   Wed Jan, 24 - 10:10am name BOGO FREE SITEWIDE🔥Starts Now! Fashion Nova   /   Sun Jan, 21 - 10:30am name 🤑25% Off All VooPoo Starter Kits! EightVape   /   Thu Jan, 18 - 4:47pm name 70% Off ALL Sale💸Starting At $2 Fashion Nova   /   Fri Jan, 5 - 6:52pm name UNLOCK SAVINGS: EXTRA 30% OFF CLEARANCE STARTS NOW! Bohme   /   Fri Jan, 5 - 10:12am name BOGO FREE Bottoms😍Starts Now! Fashion Nova   /   Mon Jan, 1 - 6:30pm name Start the New Year with Flavorful eJuice!🍹 EightVape   /   Sat Dec, 30 - 12:03pm name Start the year in style with the Zip Around Crossbody Rebecca Minkoff   /   Sat Dec, 30 - 12:03pm name Discover the Best VooPoo Starter Kits🔥 EightVape   /   Wed Dec, 27 - 4:47pm name BOGO FREE STARTS NOW!🎊 Fashion Nova   /   Tue Dec, 26 - 6:45pm name ONLINE WAREHOUSE SALE STARTS NOW! Bohme   /   Tue Dec, 26 - 10:28am name Happy Holiday Deals!🎅Starting At $4 Fashion Nova   /   Mon Dec, 25 - 6:32pm name MERRY, MERRY: Up To 60% Off Starts Now Todd Snyder   /   Mon Dec, 25 - 7:08am name Cozy Sweaters Starting At $8☁️ Fashion Nova   /   Sun Dec, 24 - 10:30am name END OF YEAR SALE Starts Soon… Vitaly   /   Sat Dec, 23 - 7:02pm name 60-80% Off Sale💸Starting At $2 Fashion Nova   /   Fri Dec, 22 - 6:35pm name 🎁 Unwrap the Savings! Boxing Week Starts Early! The Brick   /   Tue Dec, 19 - 10:13am name Holiday Deals Starting At $4🎄 Fashion Nova   /   Sun Dec, 17 - 10:30am name Winter-Ready Deals Starting At $6💸 Fashion Nova   /   Fri Dec, 15 - 10:30am name Get The Party Started🪩✨ Fashion Nova   /   Thu Dec, 14 - 6:55pm name SALE ALERT: Up To 50% Off Starts Now Todd Snyder   /   Sun Dec, 10 - 7:08am name 💸60-80% Off Sale Starting At $2💸 Fashion Nova   /   Fri Dec, 8 - 6:32pm name Holiday Deals Starting At $2🎁 Fashion Nova   /   Tue Dec, 5 - 10:31am name Your Christmas Prep Starts Here! 🎄✨ Natural Baby Shower   /   Mon Dec, 4 - 1:49pm name 60-80% Off Sale🛍️Starting At $2! Fashion Nova   /   Sun Dec, 3 - 10:30am name BOOM. BOOM: Up To 40% Off Starts Now Todd Snyder   /   Sun Dec, 3 - 10:11am name Holiday Deals Starting At $2🎁💕 Fashion Nova   /   Thu Nov, 30 - 6:30pm name 🚨 LAST CHANCE FOR DEALS STARTING FROM $10* 🚨 Gymshark   /   Thu Nov, 30 - 10:21am name Deals starting from just $10* Gymshark   /   Mon Nov, 27 - 4:27pm name 🔓 Unlock Black Friday Frenzy: Shop Doorbusters starting at $7.99 U.S. Polo Assn   /   Fri Nov, 24 - 7:07pm name Fangamer Black Friday: Buy 2 Get 1 Free Sale on Select Physical Games Starts Now! Fangamer   /   Fri Nov, 24 - 12:30pm name 💥50-85% OFF EVERYTHING💥STARTS NOW‼️ Fashion Nova   /   Thu Nov, 23 - 5:46pm name ⏰ The Countdown Begins: Black Friday DEALS Starts Now! U.S. Polo Assn   /   Thu Nov, 23 - 5:08pm name Gobble. Gobble: 30% Off Full Price Starts Now Todd Snyder   /   Thu Nov, 23 - 7:02am name 🔥50% Off Everything🔥Starting @ $4 Fashion Nova   /   Wed Nov, 22 - 6:53pm name ⚠️ Get a Head Start: Early Black Friday Access Ends Tonight! U.S. Polo Assn   /   Wed Nov, 22 - 6:01pm name Start Saving NOW! Gaiam   /   Tue Nov, 21 - 2:36pm name Black Friday starts on a Monday Get KeySmart   /   Mon Nov, 20 - 6:02pm name ✨ 30% off sitewide starts now! ✨ ColourPop   /   Mon Nov, 20 - 1:08pm name Our BIGGEST deals ever start TOMORROW! ⚠️ ColourPop   /   Sun Nov, 19 - 1:06pm name It’s Our Biggest Sale of the Year Starts Now! Rebecca Minkoff   /   Sun Nov, 19 - 11:45am name 🤑Must-Have Deals Starting At $4 Fashion Nova   /   Sat Nov, 18 - 10:30am name Black Friday Sale Starts Now | 30% off everything Vitaly   /   Fri Nov, 17 - 11:32am name Party Dresses Starting At $10🪩✨ Fashion Nova   /   Fri Nov, 17 - 10:30am name Early Black Friday Sale starts tomorrow! Get KeySmart   /   Thu Nov, 16 - 5:05pm name 💸Pre-Black Friday DEALS💸Starting @ $9 Fashion Nova   /   Wed Nov, 15 - 6:30pm name Our Black Friday Offer is Starting This … Vitaly   /   Wed Nov, 15 - 2:02pm name Up To 50% Off Starts Now! Allbirds   /   Sat Nov, 11 - 10:34am name 💸Pre-BLACK FRIDAY Deals💸Starting @ $4 Fashion Nova   /   Sat Nov, 11 - 10:30am name ⚡75% OFF ALL SALE⚡Starting @ $2 Fashion Nova   /   Fri Nov, 10 - 6:32pm name Our Black Friday sale starts now! Fangamer   /   Fri Nov, 10 - 1:01pm name BLOWOUT SALE💥Starting @ $1 Fashion Nova   /   Tue Nov, 7 - 6:30pm
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