The Black Friday Fifty
BETA

We subscribed to fifty top online retailers' emails and wired all the campaigns they're sending into this real-time dashboard for the days before/after Black Friday and Cyber Monday 2023. Want to track these stats for your competitors? Use our new dashboard.

The results below are for emails that include "let" in the subject line.
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Daily Emails Sent with "let" in the Subject Line  Filter the data below the chart by clicking on the red bar for any day.

1
Sat
Nov
4
1
Sun
Nov
5
0
Mon
Nov
6
0
Tue
Nov
7
1
Wed
Nov
8
0
Thu
Nov
9
0
Fri
Nov
10
0
Sat
Nov
11
0
Sun
Nov
12
0
Mon
Nov
13
0
Tue
Nov
14
0
Wed
Nov
15
0
Thu
Nov
16
0
Fri
Nov
17
1
Sat
Nov
18
0
Sun
Nov
19
1
Mon
Nov
20
0
Tue
Nov
21
2
Wed
Nov
22
0
Thu
Nov
23
2
Fri
Nov
24
2
Sat
Nov
25
0
Sun
Nov
26
0
Mon
Nov
27
0
Tue
Nov
28
0
Wed
Nov
29
0
Thu
Nov
30
0
Fri
Dec
1
0
Sat
Dec
2
0
Sun
Dec
3
0
Mon
Dec
4
1
Tue
Dec
5

Time of Day

All times Eastern Standard Time.
12
am 		2
am 		4
am 		6
am 		8
am 		10
am 		12
pm 		2
pm 		4
pm 		6
pm 		8
pm 		10
pm

Word Usage

Number of occurances of each word. Click on any word to filter the dashboard by that word.
palette   13
off   13
the   9
let's   9
new   8
athletic   7
go   6
mega   5
socks   5
for   4
only   4
extra   3
let   3
get   3
an   3
spring   3
our   3
now   3
a   3
with   3
palettes   3
and   3
shop   2
on   2
look   2
mariale   2
elemental   2
so   2
free   2
your   2
drop   2
up   2
roll   2
in   2
outlet   2
brush   2
everything   2
sitewide   2
guitars   2
it   2
arrivals   2
hour   1
ooblets   1
sound   1
of   1
golden   1
savings   1
wide   1
speed   1
colletti   1
introducing   1

Emoji Usage

Number of occurances of each emoji.
🌈 Rainbow 3
😍 Heart Eyes 2
πŸŽ‰ Tada 2
🏈 Football 1
🌐 Globe With Meridians 1
🀝 Handshake 1
✨ Sparkles 1
🎁 Gift 1
πŸŒ… Sunrise 1
🌲 Evergreen Tree 1
🌱 Seedling 1
πŸ•ΆοΈ Dark Sunglasses 1
πŸ’² Heavy Dollar Sign 1
2️⃣ 1
🌊 Ocean 1
πŸ’™ Blue Heart 1
πŸ’› Yellow Heart 1
πŸ“’ Loudspeaker 1
πŸ–€ Black Heart 1
πŸ’œ Purple Heart 1

Symbol Usage

Number of occurances of each symbol.
! 19
% 12
$ 6

Most Common ESPs

Number of campaigns sent via each ESP.
Klaviyo   23
Sparkpost   6
MailChimp   4
Braze   4
Listrak   3
SendGrid   1
Sailthru   1
Iterable   1
Salesforce   1

Campaigns

Click on a sender's logo to see just their emails. Click the message details to see the campaign. name The Twilight Palette is BACK bestie! 🌲 ColourPop   /   Mon Apr, 29 - 10:05am name Let's Talk Bugaboo πŸŒ±πŸ–€ Natural Baby Shower   /   Thu Apr, 25 - 1:51pm name let's catch up on NEW(arrivals) Bohme   /   Tue Apr, 23 - 11:33am name Let's GO!πŸ“’40% Off SITEWIDE!! Fashion Nova   /   Mon Apr, 22 - 10:51pm name New! Disney Beauty and The Beast Palette πŸ’› ColourPop   /   Sun Apr, 21 - 12:05pm name Shop the Drop: Athletic Socks Bombas   /   Sun Apr, 21 - 10:09am name A nude palette for every mood 🀎 ColourPop   /   Tue Apr, 16 - 1:04pm name Let's keep it short & sweet Bohme   /   Mon Apr, 15 - 7:07pm name New Athletic Socks for Spring Bombas   /   Sun Apr, 7 - 10:16am name Spring Active 2024 | Athletic Sets Kith   /   Fri Apr, 5 - 10:57am name Hurry up, lets go! - In conversation with Yallah Flatspot   /   Fri Mar, 29 - 3:33pm name Don't Let Blisters Ruin Your Hike Bombas   /   Thu Mar, 28 - 10:33am name Meet our new So Elemental Palette πŸ’™ ColourPop   /   Sat Mar, 23 - 12:04pm name NEW! So Elemental Palette 🌊 ColourPop   /   Thu Mar, 21 - 2:49pm name Day 2️⃣, let's go! πŸ’²100 off Miya dining table! The Brick   /   Fri Mar, 15 - 10:23am name πŸ•ΆοΈ Complete your spring look with our must-have accessories! U.S. Polo Assn   /   Wed Mar, 13 - 2:02pm name Let's Go Crazy - With New Arrivals! The Music Zoo   /   Fri Mar, 1 - 1:48pm name Mega palettes for a steal - limited time only! 🌈 ColourPop   /   Sat Feb, 24 - 6:30pm name Now Trending: Silver Bullet Rhone   /   Mon Feb, 19 - 7:11am name If you want an extra 20% off outlet items Gymshark   /   Sun Feb, 18 - 9:33am name Get an extra 20% off the outlet Gymshark   /   Thu Feb, 15 - 11:34am name Let's GO🏈50% OFF EVERYTHING!!! Fashion Nova   /   Sun Feb, 11 - 6:21pm name Shop the Drop: Athletic Compression Socks Bombas   /   Sun Feb, 11 - 10:09am name Yeah, our head hurts too. Let's take it easy and look at guitars. The Music Zoo   /   Mon Jan, 1 - 11:02am name Best-Selling Athletic Pants Rhone   /   Sun Dec, 31 - 8:06am name All Hands On Deckβ€” 25% off Bracelets and Rings Vitaly   /   Sat Dec, 30 - 8:17pm name πŸŽ‰ Let the Winter Savings Begin! Enjoy an EXTRA 25% off site-wide! U.S. Polo Assn   /   Fri Dec, 29 - 10:18am name NEW! Golden Hour Palette πŸŒ… ColourPop   /   Tue Dec, 26 - 7:02pm name HINT: There's a MEGA palette in the Mystery Box 🎁 ColourPop   /   Thu Dec, 14 - 7:07pm name Be Speedy: 20% Off Athletic Socks
 Bombas   /   Sun Dec, 10 - 8:09am name 30% Off Sitewide. Let's. Get. Gifting. Allbirds   /   Fri Dec, 8 - 10:35am name Huge News! Introducing the Colletti Guitars Speed of Soundβ„’! The Music Zoo   /   Wed Dec, 6 - 12:06pm name Ooblets + Stray plushes are here! Plus plush restocks Fangamer   /   Tue Dec, 5 - 12:01pm name πŸŽ‰ Smart Wallet Combo for $94.99 USD Only Get KeySmart   /   Sat Nov, 25 - 2:39pm name 25% Off Everything, Even Athletic Socks Bombas   /   Sat Nov, 25 - 7:08am name FINAL HOURS: $40 Mega Palette + Brush Roll (77% off!) 🌈 ColourPop   /   Fri Nov, 24 - 7:10pm name MEGA DEAL: $40 Mega Palette + Brush Roll (77% off!) 🌈 ColourPop   /   Fri Nov, 24 - 10:15am name NEW $9 Palettes Added! Get Urs NOW 😍 ColourPop   /   Wed Nov, 22 - 7:15pm name TODAY ONLY: $12 Palette + Mascara Duo ✨ ColourPop   /   Wed Nov, 22 - 9:00am name Grab ur $9 Palettes NOW 😍 ColourPop   /   Mon Nov, 20 - 9:01pm name LET’S GO: 25% Off 800+ Styles Todd Snyder   /   Sat Nov, 18 - 7:07am name The perfect holiday looks 🀝 Rudolph Palette ColourPop   /   Wed Nov, 8 - 1:16pm name Ends tonight! FREE Mariale Palette 🌐 ColourPop   /   Sun Nov, 5 - 7:08pm name omg FREE Mariale Palette - 2 days only! πŸ’œ ColourPop   /   Sat Nov, 4 - 12:02pm
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